JCPenney and its CEO Ron Johnson are going through a period of total transformation, but the retailer has had plenty of critics.
They understand that the metamorphosis is going to take time, but some disagree with the way Johnson is going about it.
Bruce Dybvad at brand consultancy Interbrand writes that JCPenney is the perfect example of what happens when a big-time retailer “fails to keep pace, listen, and respond.”‘
He commends JCPenney’s attempt to turn things around, but he’s worried about the amount of input consumers are getting regarding all the changes. Customers have been confused and unwilling to go along with the new image.
“Retailers pay a steep price when they break a sacred covenant; that is, the need for the experience to deliver on the expectations set by its brand communications. Leaders of tomorrow will be those who effectively manage transformational change with the participation of their customers and keep their promises.”
It’s a real problem that JCPenney has to deal with. Some customers actually feel betrayed. So far, JCPenney hasn’t been able to match the expectations that it set for itself.
One customer explained how she felt about her beloved store in an email that we published back in August:
“Think of the way most women have a best friend. For many of us, our favorite department stores and ! brands a re like best friends. We rely on them to offer what we need and provide support and interest in our lives. Large-scale drastic changes to stores and brands are akin to having a best friend become a completely different person and leave the friendship. This effect is compounded when a favorite retailer suddenly sends signals that you as a customer are no longer valued or wanted. Not only does it create discomfort, but it shatters trust and causes emotional pain.”
NBC has received plenty of heat and criticism for their decisions to tape-delay a number of the more popular Olympic events. But they aren’t helping their own case when they spoil their own coverage with a promo for another show.
That’s what happened tonight when NBC was getting set to show the women’s 100 meter backstroke, an event Franklin won (will win?). The network went to commercial with a view of Franklin in the pool and the teaser “coming up, how good can Missy Franklin be tonight? The finals of the 100-back coming up.”
And from the “can’t make it up department,” NBC then showed a promo for “The Today Show” centered around Franklin celebrating her gold medal with her parents. The promo even included a shot of Franklin on the medal stand with her medal.
Gee, I wonder if she is going to win?!? Here’s the video…
While there have been plenty of terrifyingly realistic card skimmers in the past, we have bad news for you: the latest breed of skimmers are so thin that they’re inserted into the ATM, so you can’t see them at all.
Krebs on Security rounds up a handful or recent reports, and the news makes for grim reading. According to the European ATM Security Team, the latest ATM skimmers are in fact wafer-thin card reading devices, which are inserted up inside the card acceptance slots of cash machines. You can’t even see they’re there.
Of course, the good news is that these kinds of insert skimmers need to be able to record your PIN as you type it in—and that requires some secondary recording device. Usually that’s a keypad overlay, or a tiny camera, so there are still clues to look out for as you take out your cash.
So, the advice remains the same: if anything ever looks suspicious at an ATM, don’t use it. It’s just annoying that spotting the problem is getting more and more difficult. [EAST via Krebs on Security]
Images by Catatronic and EAST
With Robocop currently in rotation on both Netflix and HBO Go, you’re probably wondering, “where else can I get my daily dose of media and cultural criticism delivered by a trigger happy law enforcement cyborg?” Well, YouTube and Google Play apparently. MGM has struck a deal with the folks in Mountain View to bring 600 of its titles to the streaming services, including the aforementioned dystopian-Detroit sci-fi classic. Of course, plenty of other top shelf titles will also be available to rent and purchase in the coming weeks — including Terminator, Rocky and Rain Man. Unfortunately for those not in the northern portion of the western hemisphere the deal is only applicable to the US and Canada. This also means that, regardless of whatever struggles Google has had in the content distribution market, it now has four of the five major studios on board. Though, we wouldn’t hold your breath for Fox.
MGM delivers 600 movies to YouTube and Google Play, gives you one more place to watch Robocop originally appeared on Engadget on Mon, 16 Apr 2012 16:33:00 EDT. Please see our terms for use of feeds.
His post reads a lot like Naveen Selvadari’s, when he unhappily departed Foursquare a few weeks ago.
“After lots of reflection and plenty of discussion with Ben and others, I’ve decided that now is a good time for me to step down formally from day-to-day involvement,” Sciarra writes. “Of course, I’ll continue to be there for the company: now, as an advisor, an owner, and — as always — a dedicated pinner.”
Sciarra says he’ll be joining Andreessen Horowitz, the lead investor in Pinterest’s $27 million round last fall, as an entrepreneur in residence.
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Stephen Wolfram may now be best known as the creator of Wolfram Alpha, but he’s been involved with data in one way or another for decades, and it turns out he’s been collecting plenty of data about himself all that time. Now, he’s taken things one step further and made some of that data public, offering a detailed analysis on his blog of his daily email and phone use, and even things like steps, keystrokes, and the occurrence of years in the 230,000 odd pages of documents he’s scanned. What’s perhaps most interesting, though, is that Wolfram only sees this as the beginning of personal analytics. He eventually hopes to be able to ask Wolfram Alpha all sorts of things about his life, with it not only able to “act as an adjunct to my personal memory,” he says, “but also to be able to do automatic computational history — explaining how and why things happened — and then making projections and predictions.” Interested in doing the same thing yourself one day? Better start hanging onto all that data.
Stephen Wolfram reveals the personal analytics of his life originally appeared on Engadget on Fri, 09 Mar 2012 09:02:00 EDT. Please see our terms for use of feeds.
Permalink | p://blog.stephenwolfram.com/2012/03/the-personal-analytics-of-my-life/“>Stephen Wolfram Blog | Email this | Comments
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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