plenty

JCPenney Broke A ‘Sacred Covenant,’ And Now It’s Paying For It

Source: http://www.businessinsider.com/jcpenney-ron-johnson-turnaround-trust-2012-10

jcp, jcpenny, jc penny, retail, stores, shopping, shop,

JCPenney and its CEO Ron Johnson are going through a period of total transformation, but the retailer has had plenty of critics. 

They understand that the metamorphosis is going to take time, but some disagree with the way Johnson is going about it.

Bruce Dybvad at brand consultancy Interbrand writes that JCPenney is the perfect example of what happens when a big-time retailer “fails to keep pace, listen, and respond.”‘

He commends JCPenney’s attempt to turn things around, but he’s worried about the amount of input consumers are getting regarding all the changes. Customers have been confused and unwilling to go along with the new image.

Dybvad writes:

Retailers pay a steep price when they break a sacred covenant; that is, the need for the experience to deliver on the expectations set by its brand communications. Leaders of tomorrow will be those who effectively manage transformational change with the participation of their customers and keep their promises.”

It’s a real problem that JCPenney has to deal with. Some customers actually feel betrayed. So far, JCPenney hasn’t been able to match the expectations that it set for itself.

One customer explained how she felt about her beloved store in an email that we published back in August:

“Think of the way most women have a best friend. For many of us, our favorite department stores and ! brands a re like best friends. We rely on them to offer what we need and provide support and interest in our lives. Large-scale drastic changes to stores and brands are akin to having a best friend become a completely different person and leave the friendship. This effect is compounded when a favorite retailer suddenly sends signals that you as a customer are no longer valued or wanted. Not only does it create discomfort, but it shatters trust and causes emotional pain.”

NOW SEE: Here’s What JCPenney Retail Employees REALLY Think Of CEO Ron Johnson > 

Please follow Retail on Twitter and Facebook.

Join the conversation about this story »



 |  sourceYouTube  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , ,

Tuesday, April 17th, 2012 news No Comments

Co-Founder Paul Sciarra Says Why He’s Leaving Pinterest

Source: http://www.businessinsider.com/paul-sciarra-sleaving-pinterest-2012-4


Ben Silbermann Evan Sharp Paul Sciarra Pinterest

Late last night, Pinterest co-founder Paul Sciarra wrote a blog post confirming he would be leaving his day-to-day role at Pinterest. He’ll remain an advisor to the company.

His post reads a lot like Naveen Selvadari’s, when he unhappily departed Foursquare a few weeks ago.

“After lots of reflection and plenty of discussion with Ben and others, I’ve decided that now is a good time for me to step down formally from day-to-day involvement,” Sciarra writes. “Of course, I’ll continue to be there for the company:  now, as an advisor, an owner, and — as always — a dedicated pinner.”

Sciarra says he’ll be joining Andreessen Horowitz, the lead investor in Pinterest’s $27 million round last fall, as an entrepreneur in residence.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:



 | Email this | Comments

Tags: , , , , , , , , , , , , , , , ,

Friday, March 9th, 2012 news No Comments

Teenage Engineering introduces Oplab musical prototyping platform

Source: http://www.engadget.com/2012/01/23/teenage-engineering-introduces-oplab-musical-prototyping-platfor/

Oplab

After finally getting the OP-1 up for order last January, Teenage Engineering is getting its second product to market — Oplab. The latest offering is meant to compliment its slick synth, but we can see plenty people falling in love with it on its own. The Oplab is a tinker kit and DIY platform, akin to Arduino or Microsoft’s .NET Gadgeteer, but designed explicitly for generating and manipulating sound. The main board, which retails for $299, is home to a trio of USB ports (two of them hosts), three MIDI connections (one in, one out and one sync) and a pair of CV in and CV out jacks. There’s also a bank of switches for changing settings and a host of connectors for plugging in various sensors. The Swedish company is offering a number of add-ons for $49 apiece: an accelerometer (Flip), a piezo microphone (Tap) and a pressure sensor (Poke). Strangely enough, there’s also a $149 a sneaker that has a rubber pouch that you can slip one of the aforementioned sensors into. Hit up the source link for more details and to order yours now.

Teenage Engineering introduces Oplab musical prototyping platform originally appeared on Engadg et on Mon, 23 Jan 2012 17:11:00 EDT. Please see our terms for use of feeds.

Permalink Create Digital Music  |  sourceTeenage Engineering  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 24th, 2012 news No Comments

Mobile Advertising Comes Of Age

Source: http://www.businessinsider.com/millennial-media-ipo-2012-1

 

millennial media ad impressionsMillennial Media, a mobile advertising network, filed for an IPO last week. We were waiting for this, as we’d predicted this would happen this year (though we didn’t think it would happen so soon).

How is Millennial Media’s business?

Pretty good, actually.

Here are the highlights:

  • The company generated $70 million in revenue in the first nine months of 2011, from just $6.2 million in 2008;
  • The company has never had a profitable quarter and is still losing money, $4 million for the first nine months of 2011.
  • It’s pretty big and growing pretty fast: it processed 40 billion ad impressions in December 2011, and impressions are growing fast (see chart); Millennial Media has 16.7% marketshare according to IDC.

The Business

millennial media revenues and lossesYou’ll almost certainly see plenty of headlines about Millennial “never turning in a profit” throughout its road show. That’s correct. It’s also irrelevant.

Millennial is growing fast and into an enormous market opportunity–mobile advertising. It should not be profitable. Gartner thinks mobile advertising will be a $20.6 billion market by 2015, which may be conservative. That’s the opportunity Millennial is going after.

What’s more, Millennial Media seems to be gaining both market and operating leverage.

millennial media advertisersMillennial Media’s gross margin, which is roughly the amount it keeps after payments to publishers, improved from 34% to 39% in the first nine months of 2011 compared to the same period in 2010. This is happening as Millennial is growing both advertisers and spending per advertisers, as you can see in the chart at right.

What’s more, Millennial’s losses are narrowing, as you can see in the chart above.

All of this suggests that Millennial is gaining both market leverage–as it gets more established it can keep more of the revenue it generates for publishers–and operating leverage–gaining operational efficiencies as it scales up.

The Market

Mobile Advertising RevenueOne thing people might be worried about is competition from Apple and Google. We’re not. Here’s why:

  • Even though Google is much bigger than Millennial (see chart at right, using data aggregated and estimated by Business Insider Intelligence), most of that is on owned-and-operated properties. Google’s AdMob network is bigger than Millennial’s but it is not dominant.
  • Apple’s online advertising format/network, iAds, has struggled in the marketplace.
  • Ad networks are not a winner take all market. On the web, there are a few giants, and many profitable smaller players. There’s no reason why it couldn’t be the same on mobile, and Millennial, as the biggest independent player, is well positioned.

THE BOTTOM LINE: Millennial Media looks like a strong business scaling up nicely in an exciting, fast-growing market. It’s kind of a boring business–an ad network, but it seems to be executing well. More importantly, don’t trust the media reports that will inevitably bang on about how Millennial has never been profitable. Yes, that’s true, but it doesn’t matter.

 

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 10th, 2012 news No Comments

Groupon’s Revenue Mysteriously Collapsed To Close Out November (GRPN)

Source: http://www.businessinsider.com/chart-of-the-day-2012-1

Ugly chart for Groupon from daily deals aggregator Yipit. According to its data, Groupon’s gross billings, or gross revenue, fell 46% in the last week of November. Yipit says November’s revenue was up 6% overall.

What happened to close the month? Yipit doesn’t say, but if we were to speculate, we’d say there’s a chance Groupon users found plenty of deals elsewhere on Black Friday and just skipped out on Groupon. Another explanation: Maybe people didn’t buy Groupons as presents because it would look cheap.

chart of the day, sai, groupon weekly billings, jan 4 2012

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, January 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing