pockets

drag2share: RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/46rBvt5ebIg/rtb-or-real-time-bidding-is-the-future-2013-9

BII_RTB_CTRsReal-time bidding is a kind of automated or programmatic buying of advertising placements.

It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Recently, Twitter is the latest tech company to enter the RTB race with this month’s acquisition of MoPub, an ad exchange with a real-time bidding platform.

On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it has led to a more transparent and efficient digital ad market.┬áBut it is in mobile where programmatic buying may make the most difference. That’s because smartphones are advertising platforms that we carry in our pockets, and with RTB that means marketers can reach us in real-time, and target potential customers according to location and context.


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Friday, September 13th, 2013 news No Comments

Social Media Not There Yet As An Advertising Platform For Luxury Goods

Source: https://intelligence.businessinsider.com/welcome

Social media advertising is less effective than traditional media for driving sales of luxury goods and services among wealthier U.S. consumers, according to the Shullman Research Center

Seventy percent of respondents with a household income of $75,000 or greater said they planned to purchase a luxury good or service this year as a result of seeing a social media ad. Magazines had more influence on this income bracket, with 79% of respondents saying print ads would lead them to splurge on a purchase.

But, as income increases, declining proportions of consumers say social media influences will drive their luxury purchases: 40% of consumers with a household income of $250,000, and only 34% of consumers who bring home $500,000 or more. 

The wealthiest consumers say they are most influenced by newspaper and radio ads. 

Why is traditional media more effective than new media? It’s likely due to two related factors:

  1. The highest median income per member of household was among people between the ages of 54 and 64, according to the U.S. Census. But analytics company Pingdom found that people ages 55 to 64 represented just 6% of total social media users in 2012
  2. As such, when brands target young users on social media, they are not necessarily finding the consumers with the deepest pockets, and may be missing opportunities to communicate with relevant older audiences. 

As time goes on, and older and wealthier demographics grow more accustomed to social media, these numbers may shift. For now, social media lags traditional media as a platform for luxury brands.  

Download this chart and data in Excel. 

BII social ad luxury

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Monday, June 24th, 2013 news No Comments

You’ll Have To Pay To Watch Some Vimeo Videos From Now On

Source: http://www.businessinsider.com/vimeo-on-demand-service-2013-3

Vimeo is unveiling an on demand service that lets its Pro users charge viewers a fee to watch their videos.

With Vimeo On Demand, Pro users now have the ability to set a price for their videos with 90% of the revenue going straight into their pockets.

Last September, Vimeo announced it would give its users a chance to make money off their videos

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Tuesday, March 12th, 2013 news No Comments

Source: http://gizmodo.com/5882869/even-after-shutting-down-limewire-cant-catch-a-break

Even After Shutting Down, LimeWire Can't Catch a BreakLimeWire has been kaput as a file-sharing service since October but that hasn’t stopped its legal woes. Now, after settling with the RIAA to the tune of $105 million, the MPAA and a host of indie music labels have filed lawsuits against the company as well. Talk about beating a dead horse.

Six studios—Twentieth Century Fox, Viacom, Comedy Partners, Disney, Paramount Pictures, and Warner Brothers—have filed suit, citing the court’s summary judgement in the RIAA case as basis for their claims. In that case, the court concluded that LimeWire “intentionally encouraged direct infringement.” Now, the court will have to decide LimeWire’s culpability in the illicit trade of movies and TV shows as well.

In addition, a group of independent record labels are arguing that, because of the same summary judgement, that they too are owed $105 million. There’s no word yet on how much the MPAA is asking for in damages, but if its anything near what it enjoy threatening the common user with, LimeWire’s going to need to find some deeper pockets. [Hollywood Reporter via Techdirt]

Image: Pakhnyushcha / Shutterstock

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Monday, February 6th, 2012 Uncategorized No Comments

Here’s What Groupon Insiders REALLY Think Of LivingSocial (GRPN)

Source: http://www.businessinsider.com/heres-what-groupon-insiders-really-think-of-livingsocial-2011-11


LivingSocial is a very close competitor to Groupon.

Unaiz Kabani, the data whiz at Daily deals aggregator Yipit, tells us that Groupon’s market share dropped to 54% in September, down from 57% in August. Meanwhile LivingSocial was up to 22% from 19% in August.

Despite this heated race, Groupon barely mentioned LivingSocial in its IPO roadshow. Can you even spot it on this slide from the presentation?

GRPN IPO

Ridiculous, right?

But what do Groupon execs really think of LivingSocial? While we were talking to sources for our story INSIDE GROUPON, we got a pretty clear picture.

Highlights:

  • “LivingSocial was discussed in every management meeting.  It always seemed liked Groupon was winning in the markets that mattered, except in D.C., which is LivingSocial’s home base.”
  • “I would say LivingSocial was the main driver behind the huge marketing expenses because the idea was always, lets have more subscribers and thus more sales, then them.”
  • “Internally, the company rhetoric to employees was we’re way better, way cooler. [It was] a pep rally approach – they’re the rival the team can beat. At the management level, I would say they were taken seriously.”
  • “LivingSocial had the biggest influence when they would do something before Groupon.  They launched their instant deals before Groupon Now got launched and that was kind of a blow.  They did their escapes before we had a travel channel and that was a blow also. “
  • “The perception was that they launched an inferior product so ours was better. Just as a consumer, their mobile platform is far inferior.”
  • “Having that first mover advantage was huge.  It just always seemed like Groupon maybe had deeper pockets and could take advantage of the scale they thought they needed, then LivingSocial could.”
  • “They think they’re a lot smarter than LivingSocial.  Andrew thinks about LivingSocial all night and all day.  He totally obsesses about them.”
  • The Whole Foods thing drove him crazy. Groupon was bidding on that too, and basically LivingSocial went in and fully subsidized the deal and said “we’ll pay the whole thing, we just want Whole Foods on our roster.’ And you saw the number, the LivingSocial thing really worked for them, it really lifted their top line.”
  • “They’re a great company, a great fast follower. I don’t know what they’re worth – maybe $3 billion to $6 billion dollars – which is amazing [since it] didn’t exist 3 years ago.”
  • “There’s scale advantage that they don’t have; they don’t have a global presence. “
  • “I think they get gobbled up by one of the big four – Apple, Amazon, Google, and Facebook. Or maybe they even get acquired by Groupon.”
  • “[If] Groupon is worth $15 billion or $16 billion then maybe LivingSocial is worth 4 or 5.”

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Tuesday, November 8th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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