JCPenney is attempting to recover from the damaging strategies it took on during ex-CEO Ron Johnson’s tenure. Its logo is one of its main concerns, with branding surveys showing JCP logo awareness dropped as much as 28 percentage points from 2010 and 2012.
In JCPenney’s recent apology ad, it begged customers to “come back” to the retailer. It also featured a redesigned logo, one that used the company’s whole name rather than the hip ‘jcp’ design taken on last year.
According to E-Poll Market Research, a trend-oriented market researcher, every redesign of the JCPenney logo since 2010 has hurt consumer awareness of the brand:
In April of 2010, JCPenney’s classic logo was recognizable by 84% of those surveyed. Following a 2011 redesign, awareness dropped to 76%.
And following the radical 2012 redesign, awareness dropped to a measly 56%.
The shift back to the old logo in the apology ad is another signal that JCPenney is looking for a major upheaval of its brand. Ron Johnson-era policies have all but brought the brand to its knees—and top-level execs and market researcher! s alike< /a> agree that new strategies are needed all around.
Tech pundits are still weighing in on Google‘s computerized glasses, Google Glass.
But getting a free version of a new gadget, or being rich enough that you can plunk down $1,500 for one, is very different from actually choosing to buy one as a normal person.
And that, for any new gadget, is where the rubber meets the road.
So what’s the current consensus for future Google Glass sales?
According to a poll we ran over the weekend, the consensus is that there really isn’t a consensus. The assessments, again, are all over the map.
If there is a bias, though, it’s to the negative. More people think Google Glass is going to flop that think it’s going to be a runaway hit.
Specifically, more than a quarter of people expect Google to sell less than a million units of Glass (or equivalent) in three years.
More than half expect Google to sell less than 8 million units a year.
Given the early excitement around the technology, both of those outcomes would be considered a flop.
Meanwhile, 14% of people think Google will sell more than 80 million units a year in three years.
That sales level would be a massive home run.
Here are the current results of the poll. You can cast your own vote here.
An elderly couple sits on a bench overlooking a snowy park. The woman looks up at her partner, lovingly, and he returns the glance with a grin. The piano music swells, and they go back to observing the park. This is, of course, an ad for porn.
The ad, submitted by popular porno purveyor PornHub to run in this year’s Super Bowl, was rejected by CBS and won’t run. Not for any xxxtreme content, obviously; it’s more that it would be an ad that directed millions and millions of happy football-viewing families to a hardcore porno site with animated bodily everythings right there on its landing page. Still, the ad is pretty damn cute and charmingly subversive. Pornhub’s got a poll up to see if users think it should air (page is SFW, URL and overall site very much not), but it’s probably gotten its money’s worth already. And given us the most adorable porn promotion ever in the process. [Pornhub via BetaBeat]
According to the survey, 78 percent of likely voters polled had positive views of the way that the president has handled the “super storm” – a number that includes two-thirds of Romney’s supporters. In contrast, just 44 percent of those surveyed had a net positive view of how the Republican candidate responded to the storm.
The chart below breaks down those results:
It is too early to tell, however, if that support for Obama will affect his overall standing in the race. The results of the four-day tracking survey include only one night of interviews with voters after the storm hit, so we will have to wait for Thursday and Friday’s results to see if the storm has any real effect on the dynamics of the presidential race.
Overall, Obama and Romney are tied, 49% to 49%, among likely voters. Those numbers are consistent with the rest of the poll’s results, which have shown the race between one point since daily tracking began on October 18.
RealClearPolitics and FiveThirtyEight, the two most credible and widely cited polling aggregators online, both have Obama back in the lead in their RCP Average and FiveThirtyEight Forecast, respectively.
With FiveThirtyEight, Obama never lost the lead, he just severely diminished it.
But now, RealClearPolitics has Obama back in the lead at 47.1% to Romney’s 47% in their aggregate polling.
It’s slim, but here’s how it breaks down.
Granted, it is a mere 0.1 percent lead, and the margin of error alone eclipses it many times over, but still, Obama seems to be out of the weeds after the lackluster first debate performance according to RCP’s measurements.
One major point of contention at the moment is Gallup’s observation that Romney has a six point lead among likely voters, down from seven points yesterday. The reservations were raised because no other firm with a daily tracking poll found anything close to that number.
Nate Silver, FiveThirtyEight’s proprietor and mastermind, had an excellent post Thursday on the Gallup numbers and why, in light of the huge disparity between the Gallup’s tracking poll and rivals’ tracking polls, the number is most likely inaccurate.
If Silver is correct — he has a habit of being correct — ! and Gall up is far off the mark compared to the firm’s competitors, then the RCP average will likely rise as the polling data self-corrects.
There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.
But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.
It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).
Skechers used a dog — Mr. Quiggly — in a greyhound race.
As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.
So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.
Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.
Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!
- VOTE HERE: For The Best And Worst Super Bowl Ads
- SUPER BOWL ADS LIVE BLOG: Instant Reaction From Our Man With The Nachos!
- Here Are All Of This Year’s Super Bowl Ads
This past summer, the Pew Research Center published a report on the “Digital Revolution and Higher Education.” The whole report is worth a read, but we’re drawn to the charts. Here are a few.
In these, only 15% of college presidents said that most of their students have taken a class online. But half think that 10 years from now, most students will take classes online.
Interestingly, college presidents see a greater educational value for online learning than the general public. Some 51% of college presidents polled said online courses offer an equal educational value, compared to classroom courses, versus just 29% of the public.
Here, we start to see which types of colleges are leading the way in online learning: community colleges and less-selective colleges. Those trends are expected to lead the way, with 4-year private school presidents considering their undergrad student bodies the least likely to be taking online classes.
Not surprising: 62% of college presidents think that more than half of student textbooks will be entirely digital in 10 years. Only 7% of college presidents think that less than 25% of student textbooks will be entirely digital.
More from our special report on The Future of Learning:
- 15 Education And Learning Startups You Need To Know
- POLL: What Technology Will Change Learning The Most?
- Teach Your Kids How To Code, Not How To Speak Chinese
- 15 Education And Learning Startups You Need To Know
- Special Report: The Future Of Learning
- POLL: What Technology Will Change Learning The Most?
If you’ve worked in an office, chances are you’re surrounded by people who use cliched phrases like “touch base” and “circle back” every time they’re in a meeting, delivering a presentation, or giving a speech. Whether or not these phrases once had meaning, they’ve long since lost their meaning for many. They’ve actually got the opposite effect now, because they’re so cliched. So which phrases should you avoid? Meeting Boy has a list.
Here are the top ten in his poll of 25 (hit his site to see more).
- think outside the box (16%)
- circle back (15%)
- synergy (14%)
- it is what it is (13%)
- touch base (13%)
- at the end of the day (13%)
- let’s take this offline (12%)
- low-hanging fruit (11%)
- value-added (11%)
- proactive (10%)
If you know anyone who uses these phrases feel free to show them this post. You can’t blame the words, but it’s worth keeping your language fresh and cliche-free when possible to avoid weakening the point you’re trying to make. You’ve heard my take (and Meeting Boy’s), but let’s hear your most hated work cliches.
The Most Hated Buzzword | Meeting Boy
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Coke vs Pepsi vs Dr Pepper
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- drag2share: Android's Mobile Devices Control 60% Of The Global Computing Platform Market
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Apple vs Microsoft vs Sony [Graphs]
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- December 2014 (57)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)