poll

Two-Thirds Web Users Play Video Games But Mostly Solo

source: http://www.emarketer.com/Article/Online-Gamers-Fly-Solo/1010063

Two-thirds of web users play video games

Although gamers now have a number of avenues through which to make their play social, they’re showing a preference for single-player games, according to a July 2013 survey of US internet users from AYTM Market Research. The poll found that 57.8% of those playing online games were on single-player games. That compared with 41.2% who played social networking games, 33.7% who played multiplayer games and 30.3% who played mobile games.

Although online play would seem to lend itself to increased interaction among gamers, not all of them display a great need to chat with others while playing. The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players. Only 8.1% of respondents said they always interacted with other players while gaming, with 17.5% saying they did so most of the time.

Tags: , , , , , , , , , , , , , , , , ,

Monday, July 22nd, 2013 news No Comments

Most People Think Google Glass Is Going To Flop

Source: http://www.businessinsider.com/google-glass-sales-predictions-2013-5

megyn kelly google glassTech pundits are still weighing in on Google‘s computerized glasses, Google Glass.

Assessments are all over the map.

But getting a free version of a new gadget, or being rich enough that you can plunk down $1,500 for one, is very different from actually choosing to buy one as a normal person.

And that, for any new gadget, is where the rubber meets the road.

So what’s the current consensus for future Google Glass sales?

According to a poll we ran over the weekend, the consensus is that there really isn’t a consensus. The assessments, again, are all over the map.

If there is a bias, though, it’s to the negative. More people think Google Glass is going to flop that think it’s going to be a runaway hit.

Specifically, more than a quarter of people expect Google to sell less than a million units of Glass (or equivalent) in three years.

More than half expect Google to sell less than 8 million units a year.

Given the early excitement around the technology, both of those outcomes would be considered a flop.

Meanwhile, 14% of people think Google will sell more than 80 million units a year in three years.

That sales level would be a massive home run.

Here are the current results of the poll.  You can cast your own vote here.

Google Glass sales poll

 

Tags: , , , , , , , , , , , ,

Tuesday, May 7th, 2013 news No Comments

Yes, And Now We Have Porn-vertising

An elderly couple sits on a bench overlooking a snowy park. The woman looks up at her partner, lovingly, and he returns the glance with a grin. The piano music swells, and they go back to observing the park. This is, of course, an ad for porn.

Inline image 1

The ad, submitted by popular porno purveyor PornHub to run in this year’s Super Bowl, was rejected by CBS and won’t run. Not for any xxxtreme content, obviously; it’s more that it would be an ad that directed millions and millions of happy football-viewing families to a hardcore porno site with animated bodily everythings right there on its landing page. Still, the ad is pretty damn cute and charmingly subversive. Pornhub’s got a poll up to see if users think it should air (page is SFW, URL and overall site very much not), but it’s probably gotten its money’s worth already. And given us the most adorable porn promotion ever in the process. [Pornhub via BetaBeat]

 

 

 

Tags: , , , , , , , , , , , , , , , , , ,

Tuesday, January 29th, 2013 news No Comments

Obama Gets A Hurricane Sandy Bump, Pulls Back Into A Tie With Mitt Romney

Source: http://www.businessinsider.com/obama-hurricane-sandy-bump-wapo-poll-2012-10

Bolstered by his response to Hurricane Sandy, President Barack Obama gained one point to pull back into a tie with Mitt Romney in the latest Washington Post/ABC News tracking poll.

According to the survey, 78 percent of likely voters polled had positive views of the way that the president has handled the “super storm” – a number that includes two-thirds of Romney’s supporters. In contrast, just 44 percent of those surveyed had a net positive view of how the Republican candidate responded to the storm. 

The chart below breaks down those results: 

wapo abc news poll chart sandy response

It is too early to tell, however, if that support for Obama will affect his overall standing in the race. The results of the four-day tracking survey include only one night of interviews with voters after the storm hit, so we will have to wait for Thursday and Friday’s results to see if the storm has any real effect on the dynamics of the presidential race. 

Overall, Obama and Romney are tied, 49% to 49%, among likely voters. Those numbers are consistent with the rest of the poll’s results, which have shown the race between one point since daily tracking began on October 18. 

Please follow Politics on Twitter and Facebook.

Join the conversation about this story »



Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, October 31st, 2012 news No Comments

WAIT! Obama Has Re-Taken The Lead In An Average Of National Polls

Source: http://www.businessinsider.com/obama-re-takes-the-lead-in-the-real-clear-politics-2012-10

Barack Obama

RealClearPolitics and FiveThirtyEight, the two most credible and widely cited polling aggregators online, both have Obama back in the lead in their RCP Average and FiveThirtyEight Forecast, respectively. 

With FiveThirtyEight, Obama never lost the lead, he just severely diminished it. 

But now, RealClearPolitics has Obama back in the lead at 47.1% to Romney’s 47% in their aggregate polling.

It’s slim, but here’s how it breaks down.

image

 Granted, it is a mere 0.1 percent lead, and the margin of error alone eclipses it many times over, but still, Obama seems to be out of the weeds after the lackluster first debate performance according to RCP’s measurements. 

One major point of contention at the moment is Gallup’s observation that Romney has a six point lead among likely voters, down from seven points yesterday. The reservations were raised because no other firm with a daily tracking poll found anything close to that number.

Nate Silver, FiveThirtyEight’s proprietor and mastermind, had an excellent post Thursday on the Gallup numbers and why, in light of the huge disparity between the Gallup’s tracking poll and rivals’ tracking polls, the number is most likely inaccurate. 

If Silver is correct — he has a habit of being correct — ! and Gall up is far off the mark compared to the firm’s competitors, then the RCP average will likely rise as the polling data self-corrects. 

Now check the second term Obama economic plan you haven’t heard of >

Please follow Politics on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, October 19th, 2012 news No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, February 6th, 2012 news No Comments

6 Charts About The Future Of Learning

Source: http://www.businessinsider.com/future-learning-charts-2011-12


This past summer, the Pew Research Center published a report on the “Digital Revolution and Higher Education.” The whole report is worth a read, but we’re drawn to the charts. Here are a few.

In these, only 15% of college presidents said that most of their students have taken a class online. But half think that 10 years from now, most students will take classes online.

Interestingly, college presidents see a greater educational value for online learning than the general public. Some 51% of college presidents polled said online courses offer an equal educational value, compared to classroom courses, versus just 29% of the public.

Pew education charts

Here, we start to see which types of colleges are leading the way in online learning: community colleges and less-selective colleges. Those trends are expected to lead the way, with 4-year private school presidents considering their undergrad student bodies the least likely to be taking online classes.

Pew education charts

Not surprising: 62% of college presidents think that more than half of student textbooks will be entirely digital in 10 years. Only 7% of college presidents think that less than 25% of student textbooks will be entirely digital.

Pew education charts

What’s helping that trend? Apple’s iPad. Here’s a bonus chart from Kleiner Perkins’ Mary Meeker showing just how fast the iPad is gaining steam relative to the iPhone and iPod.

iPad shipment in its first six quarters

More from our special report on The Future of Learning:

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, December 13th, 2011 news No Comments

What Cliched Work Phrases Would You Retire? [Communication]

Source: http://lifehacker.com/5866409/avoid-using-these-cliched-phrases

What Cliched Work Phrases Would You Retire?If you’ve worked in an office, chances are you’re surrounded by people who use cliched phrases like “touch base” and “circle back” every time they’re in a meeting, delivering a presentation, or giving a speech. Whether or not these phrases once had meaning, they’ve long since lost their meaning for many. They’ve actually got the opposite effect now, because they’re so cliched. So which phrases should you avoid? Meeting Boy has a list.

Here are the top ten in his poll of 25 (hit his site to see more).

  • think outside the box (16%)
  • circle back (15%)
  • synergy (14%)
  • it is what it is (13%)
  • touch base (13%)
  • at the end of the day (13%)
  • let’s take this offline (12%)
  • low-hanging fruit (11%)
  • value-added (11%)
  • proactive (10%)

If you know anyone who uses these phrases feel free to show them this post. You can’t blame the words, but it’s worth keeping your language fresh and cliche-free when possible to avoid weakening the point you’re trying to make. You’ve heard my take (and Meeting Boy’s), but let’s hear your most hated work cliches.

The Most Hated Buzzword | Meeting Boy


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, December 8th, 2011 news No Comments

Developers Are Excited About The Kindle Fire (AMZN, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-kindle-fire-developer-interest-2011-11


Before the Kindle Fire even hits the market, it is drawing considerable interest from developers, according to an IDC poll of 2,160 developers.

The Fire is second behind the Galaxy Tab as the Android tablet developers are most interested in doing work for. Not a huge endorsement considering how weak the Android tablet app market is, but IDC says the level of interest is equal to what Apple had with the iPad pre-launch.

If the Amazon is going to have a long term life in the tablet market, it’s going to need developers building apps for its tablets.

chart of the day, sai, precent of developers interested interested in building apps for andorid devices, nov. 12 2011

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, November 14th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing