Small Businesses Adopt Social Media As A Go-To Marketing Tool

Source: https://intelligence.businessinsider.com/welcome

Social media is now the second most-used online marketing tool among small businesses, according to a May 2013 survey by Constant Contact.

An impressive 87% of small businesses now run some form of social media marketing, compared to just 10% five years ago.

However, email — used by 98% of small businesses — remains the most popular form of marketing. (A separate study found that e-mail had quadrupled its share of customers acquired at many businesses over the last four years.) 

The Constant Contact survey polled 917 decision-makers at U.S. small businesses.

As small businesses grow more comfortable with social media, they are also adapting their marketing efforts to the newer platforms. Constant Contact surveyed the same pool of small businesses back in March to find out which social media platforms they find effective for doing business:

  • Facebook: 82% (vs. 75% in May 2012)
  • LinkedIn:  29% (vs. 10 percent in May 2012)
  • Twitter:  25% (vs. 7% in May 2012)
  • YouTube:  15% (vs. 3% in May 2012)
  • Pinterest:  9%  (vs. 1% in May 2012)
  • Yelp:  6% (vs. 2% in May 2012)
  • Google+:  5% (vs. 1% in May 2012)

In other words, Facebook remains dominant, but small businesses also are successfully expanding their engagement to reach audiences across multiple networks.

Download the chart and data in Excel.

BII smallbiz social marketing


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Friday, July 5th, 2013 news No Comments

Source: http://gizmodo.com/5926980/atts-new-shared-data-plans-are-ridiculously-expensive

AT&T's New Shared Data Plans Are Ridiculously ExpensiveWith AT&T desperately trying to move away from unlimited data plans, it only makes sense for AT&T to follow Verizon’s lead in creating ridiculously priced shared data plans. Shared data plans lets users pool together their data plan for use on multiple devices like their phone, tablet, MiFis and more but for a more ridiculous price than it should be.

You can use up to 10 devices on a single shared data plan but the prices for each plan is not as simple as you’d think. It’s not like all the leftover data you have on your phone data can be simply ported over to your tablet now, you have to sign up for a new plan (and if you have an unlimited plan, this would kill it) and each device that’s uses data from your shared data plan comes with its own fee. It can get pretty expensive:

AT&T's New Shared Data Plans Are Ridiculously Expensive

AT&T's New Shared Data Plans Are Ridiculously Expensive So basically, AT&T charges you for the data you use in your shared data pool and then charges you again you for each device that uses that data pool. For example, if you had a phone and tablet and went super cheap with the 1GB shared data plan, it would cost you $40 for the data, $45 for the phone and $10 for the tablet for $105/month. If you wanted to add another tablet, that’s another 10 bucks. More data, more money.

AT&T won’t be forcing these shared data plans on you, so that makes it better than Verizon, but it’s plenty clear that these tiered shared data plans are the future of AT&T. Which means a future that’s more expensive to the rest of us. We’ve contacted AT&T about its new shared data plans and will update with any comment. [AT&T]

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Wednesday, July 18th, 2012 news No Comments

GroupM and Nielsen work to combine online and TV metrics

Source: http://www.engadget.com/2012/03/22/groupm-and-nielsen-work-to-combine-online-and-tv-metrics/


For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel’s website often didn’t get factored into the pricing and sales of television ads, and vice versa. That is about to change, however, as the media monitoring company has joined forces with GroupM to create Nielsen Cross-Platform Campaign Ratings. The new product will combine its Nielsen Online Campaign Ratings, which measures internet advertising, with its traditional TV monitoring service to create a medium-agnostic tool for creating media metrics. Hopefully, with a unified pool of data and better monitoring services, content producers may be more likely to experiment with online distribution — especially if they influence the flagship ratings. Check out the complete PR after the break.

Continue reading GroupM and Nielsen work to combine online and TV metrics

GroupM and Nielsen work to combine online and TV metrics originally appeared on Engadget on Thu, 22 Mar 2012 05:32:00 EDT. Please see our terms for use of feeds.

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Thursday, March 22nd, 2012 news No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2

clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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Monday, February 6th, 2012 news No Comments

like the iPod touch, only bigger (updated)

Source: http://www.engadget.com/2010/03/30/ipads-trailing-costs-like-the-ipod-touch-only-bigger/

Whether or not you think the iPad is in and of itself a worthy purchase, let’s not forget the investment doesn’t end at the retail counter or online shopping cart. Two little newsbits have popped up to serve as a helpful reminder to just that effect. The first comes way of verbiage from the iPad end-user licensing agreement dug up by MacRumors; in a nutshell, it suggests that while iPad OS 4.x updates will be provided gratis, subsequent releases (5.x, 6.x, and so on) could be offered at a premium, à la how iPod touch handles firmware. This is far from a confirmation, but it’s well within Apple’s right to do so. The second bit is derived by The Consumerist by way a supposed leaked app store video. Comparing the prices of iPad-optimized software with the iPhone equivalents showed quite a hefty uptick in consumer cost — e.g., $4.99 Flight Control HD vs. $0.99 Flight Control. The pool of eight apps seen in the video would cost $53 in all to purchase, while the same set for the iPhone is $27. That screen real estate don’t come cheap, y’know — that is, should the prices seen prove legit. At this point we can’t confirm, and more than likely, we won’t know for sure until the eleventh hour.

Update: The BBC has word direct from developers that iPad apps will indeed be costlier than their iPhone / iPod touch brethren. Multiple devs are cited in the Beeb‘s article saying that their 99 cent apps will grow in price to $1.99 and $2.99 price points for the slate device [thanks, Ben].

iPad’s trailing costs: like the iPod touch, only bigger (updated) originally appeared on Engadget on Tue, 30 Mar 2010 21:07:00 EST. Please see our terms for use of feeds.

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Wednesday, March 31st, 2010 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/wi7IRjN1PGg/the-us-is-giving-digitalization-112-percent

If you were ever curious to know how fast our lives are becoming saturated with digital technology, get a load of this graph. In 2004 we were in the kiddie pool and by 2007 we were drowning.

Citing the Census Bureau’s recent Statistical Abstract of the United States, Fast Company notes that an estimated 110 billion text messages were sent on cellphones in December 2008—more than double the previous year. Retail sales also soared from $24 billion when the decade began to $128 billion in 2007.

So where are we now? It’s probably safe to assume that the Cracken has dragged our lifeless corpse to Davy Jones’ locker. [Fast Company]

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Wednesday, January 13th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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