Google+ Is The Fourth Most-Used Smartphone App (GlobalWebIndex)
It’s no surprise that Google Maps is the most popular mobile app, used by 54% of the global smartphone population last month, according to a recent survey by GlobalWebIndex. However, the mobile apps for YouTube and Google+ were used by 35% and 30% of smartphone users respectively, which means that Google owns three of the four most widely used apps on smartphones.
Why Google+ Isn’t Going Anywhere Anytime Soon (L2 Think Tank)
Google+, which gained momentum after a successful launch in 2011 but then suffered from a slowdown in growth, is now surging in popularity, defying the predictions of many pundits who said it would fade away. L2 Think Tank Founder Scott Galloway says that’s because Google has effectively integrated Google+ with its most popular products, such as Search and Gmail, which places the social network in front of Google users throughout the day.
We noted in our recent analysis that Google+ has surpassed Twitter in monthly unique visitors on PCs.
Facebook is the No. 2 online video property, but doesn’t hold a candle to YouTube’s dominance
When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.
A study by AYTM Market Research examines just how popular YouTube is as a platform—and to what degree users consume YouTube content. The study showed that the vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013. Out of that percentage, 22% visited YouTube every day, and nearly 30% visited YouTube a few times per week.
Perhaps most striking are the low percentages of internet users who rarely or never visit YouTube. Only 14% of internet users surveyed reported “rarely” visiting the platform, and only 9% never did so.
To put YouTube’s popularity into perspective, AYTM also looked at the frequency of internet users watching videos on sites other than YouTube. Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.
Although 16% watched on sites other than YouTube a few times per month, and 27% watched more than a few times per week, the amount of video consumed is likely dramatically lower than on Google properties. According to comScore data from December 2012, Google sites made up the vast majority of online vid! eo viewership in the US in terms of unique viewers, videos viewed and time spent per viewer. The No. 2 video property, Facebook, was dramatically lower in terms of unique viewers, videos and average time spent per viewer.
How much do you like courgettes, the green vegetable Americans call zucchini? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the “like” button – even with dozens of other pages about courgettes to choose from.
There’s just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand “likes” at his “click farm”. Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year.
The ease with which a humble vegetable could win approval calls into question the basis on which many modern companies measure success online – through Facebook likes, YouTube video views and Twitter followers.
Here’s the latest chart from Paul Resnikoff at Digital Music News: projected U.S. vinyl music sales for 2013, based on first-half data from Nielsen Soundscan. This is no longer a fad:
The BBC reported in April that the surge has been driven by the confluence of artists releasing exclusive material through the medium, and its growing popularity among 18-24 year-olds (there’s a chicken-and-egg element to this)
College-aged buyers have also expressed a desire to keep record stores in business, the BBC said.
Resnikoff notes they still comprise a tiny chunk of overall music sales, though one that seems to be growing larger every year.
Also an interesting contrast with his chart from this past week showing music downloads are way down:
Since Passbook’s launch, several Passbook-optimized apps have achieved meaningful results. Apple’s virtual wallet platform has proven particularly effective for retail outlets and restaurants.
As has long been the case, the type of site being accessed has an effect on user preferences. Facebook has the strongest hold when it comes to sign-ins on gaming and entertainment sites (64% of the total in Q2 2013), music sites (61%) and retail sites (59%).
Despite Facebook’s rising popularity for social sign-in functions, however, publishers and retailers would be wise to note that its takeover is far from complete. Significant chunks of every audience still prefer to sign in with an ID from Google, Yahoo! or some other site—and since a large part of the draw of social sign-in is its convenience, users still need these options to be satisfied.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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