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Games Are The Leading Mobile App Category For Advertising
Source: https://intelligence.businessinsider.com/welcome
Games are the top destination for mobile advertisers, according to data compiled from Millennial Media’s Mobile Mix reports.
In fact, games have held the top rank in mobile ad impressions since Millennial started tracking the quarterly data in Q2 2011.
The number two spot has been consistently occupied by the Music and entertainment category. Meanwhile, two mobile app categories, Social and Communications, have jockeyed for the third position.
Games’ supremacy in mobile advertising follows on their success in app stores. According to data analyzed by BI Intelligence, games account for 33 percent of the top 200 free iPhone apps by downloads, 55 percent of the top 200 paid iPhone apps, and a whopping 70 percent of the top 200 grossing iPhone apps.
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Another Top Groupon Sales Executive Is Leaving
Source: http://www.businessinsider.com/another-top-groupon-sales-executive-is-leaving-2012-8
The head of Groupon’s national sales, Lee Brown, is leaving the company.
Reuters first broke the news last night after obtaining an internal memo and Groupon has since confirmed Brown’s departure.
The memo was written by Groupon’s head of operations, Kal Raman.
Raj Ruparell, head of Groupon Goods, will be taking over Brown’s position.
Brown joined Groupon in 2010 from Yahoo and formed Groupon’s first national sales division. The memo did not say where Brown is headed next, but AllThingsD says his leaving may be Raman’s doing. Raman was recently appointed to his SVP role and is reportedly “cleaning house.”
Brown is the second top sales executive to depart Groupon this week. Jayna Cooke’s departure was made known three days ago; she was one of the company’s top salespeople who led the charge on major corporate accounts like Gap.
“Under Lee’s management, the team has secured a number of key customers, and I’d like to personally thank Lee for his contributions and wish him the best in his next opportunity,” Raman wrote.
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Windows 7 now powering most PCs, passed 50-percent threshold in June
Source: http://www.engadget.com/2012/07/02/statcounter-windows-7-top-OS/
Windows 8 may be on the horizon with a fall 2012 release, but Microsoft’s current OS, Win 7, just became the world’s most prolific PC operating system, passing the 50-percent threshold last month. According to StatCounter, Windows 7, which overtook XP around the time of its golden anniversary last fall, has made its way onto 50.2 percent of the world’s computers, compared to 29.9 percent for Microsoft’s eXPerience during the same period. Launched in 2001, XP remains in the runner-up position, but shows a steady decline along with Vista, which never had much of a share to begin with. Oddly enough, iOS also appears as a modest portion of StatCounter’s chart, which we presume represents iPads, which in this case fall within the same category (the company tracks mobile operating systems separately, where Android has ticked slightly ahead). If you own a PC running Windows 7, you can rest assured knowing that you’re in good company. And we imagine that an even greater number of those current XP users will depart come 2014, when Microsoft has pledged to discontinue support of the aging millennial. Hit up our source link below for all of StatCounter’s charts.
StatCounter: Windows 7 no! w poweri ng most PCs, passed 50-percent threshold in June originally appeared on Engadget on Mon, 02 Jul 2012 10:43:00 EDT. Please see our terms for use of feeds.
No Netflix for You! Come Back, Never! [NetFlix]
Source: http://gizmodo.com/5892105/comcast-no-netflix-for-you-come-back-never
![medium No Netflix for You! Come Back, Never! [NetFlix]](http://img.gawkerassets.com/img/17fykpbrwzqvljpg/medium.jpg "Comcast: No Netflix for You! Come Back, Never!")
Comcast has issued a strongly-worded statement clarifying its position in those discussions Netflix was rumored to be engaging in earlier this week: not us, not our devices, not ever.
In Tuesday’s reports, Netflix hinted that at least one provider was willing to trial it by year’s end. Comcast would like everybody know that it isn’t them. “We have no plans to offer access to Netflix to our customers through our Xfinity TV service, no matter what device,” Comcast spokeswoman Alana Davis told FierceCable.
Instead, Comcast is exploring the possibility of allowing access to its On-Demand library through TiVo Premiere DVR’s
The provider has also developed its own video subscription service called Steampix. It’s designed to compete head to head with Netflix—allowing Xfinity subscribers to access TV series and movies wirelessly and remotely—but includes the conventional bits of flair we’ve come to expect from cable like an bundled channels. Because who doesn’t want to pay through the nose for content they don’t watch? [Fierce Cable via BGR]
No Netflix for You! Come Back, Never! [NetFlix]
Source: http://gizmodo.com/5892105/comcast-no-netflix-for-you-come-back-never
Comcast has issued a strongly-worded statement clarifying its position in those discussions Netflix was rumored to be engaging in earlier this week: not us, not our devices, not ever.
In Tuesday’s reports, Netflix hinted that at least one provider was willing to trial it by year’s end. Comcast would like everybody know that it isn’t them. “We have no plans to offer access to Netflix to our customers through our Xfinity TV service, no matter what device,” Comcast spokeswoman Alana Davis told FierceCable.
Instead, Comcast is exploring the possibility of allowing access to its On-Demand library through TiVo Premiere DVR’s
The provider has also developed its own video subscription service called Steampix. It’s designed to compete head to head with Netflix—allowing Xfinity subscribers to access TV series and movies wirelessly and remotely—but includes the conventional bits of flair we’ve come to expect from cable like an bundled channels. Because who doesn’t want to pay through the nose for content they don’t watch? [Fierce Cable via BGR]
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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