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Games Are The Leading Mobile App Category For Advertising

Source: https://intelligence.businessinsider.com/welcome

Games are the top destination for mobile advertisers, according to data compiled from Millennial Media’s Mobile Mix reports

In fact, games have held the top rank in mobile ad impressions since Millennial started tracking the quarterly data in Q2 2011.

The number two spot has been consistently occupied by the Music and entertainment category. Meanwhile, two mobile app categories, Social and Communications, have jockeyed for the third position. 

Games’ supremacy in mobile advertising follows on their success in app stores. According to data analyzed by BI Intelligence, games account for 33 percent of the top 200 free iPhone apps by downloads, 55 percent of the top 200 paid iPhone apps, and a whopping 70 percent of the top 200 grossing iPhone apps.

mobile app categories by impressions

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Wednesday, December 5th, 2012 news No Comments

Source: http://gizmodo.com/5953015/webcam-timelapses-used-to-automatically-model-cities-in-3d

Webcam Timelapses Used To Automatically Model Cities in 3DThe ability to see maps in buildings and landscapes in 3D makes following along considerably easier than with just 2D. So researchers at the University of Washington have made generating 3D models of a given location dead simple using custom software and nothing more than a webcam timelapse video of the spot captured on a sunny day.

As the sun moves across the sky it creates ever-changing shadows on every surface—from a towering skyscraper’s silhouette on the ground, to subtle architectural details. And by analyzing timelapse footage filmed across an entire day, the software’s algorithm is able to extrapolate the shape and positions of every structure in frame.

To work its magic the program does need to know the exact position of the camera using GPS data so it can calculate how high the sun was in the sky, and the time of day for every single frame. But once a scene is processed it’s able to spit out a 3D model that could then be added to existing databases such as the one used by Google in its map app. So eventually anyone who knows how to point a camera and hit record can make a contribution for the area where they live. [Washington University via NewScientist]

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Thursday, October 18th, 2012 news No Comments

Texas Instruments wants to ditch smartphones, switch focus to embedded processors

Source: http://www.engadget.com/2012/09/26/texas-instruments-dumping-mobile/

Texas Instruments wants to ditch smartphones, switch focus to embedded processors

Texas Instruments has made the startling announcement that it’s going to wind down its wildly successful smartphone and tablet business in favor of embedded systems. VP Greg Delagi told investors that the switch would create a more “stable” and “long-term business” than the cutthroat battles it’s faced in mobile. While, currently the world’s third biggest semiconductor company, it’s concerned about losing ground to players like Qualcomm, Samsung and Apple — despite its latest OMAP CPUs powering tablets like the Nook HD and Kindle Fire. We’re scratching our heads as to why a major player would drop such a strong position like this, but perhaps they know something that we don’t.

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Texas Instruments wants to ditch smartphones, switch focus to embedded processors originally appeared on Engadget on Wed, 26 Sep 2012 10:18:00 EDT. Please see our terms for use of feeds.

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Wednesday, September 26th, 2012 news No Comments

Another Top Groupon Sales Executive Is Leaving

Source: http://www.businessinsider.com/another-top-groupon-sales-executive-is-leaving-2012-8

Andrew Mason

The head of Groupon’s national sales, Lee Brown, is leaving the company.

Reuters first broke the news last night after obtaining an internal memo and Groupon has since confirmed Brown’s departure.

The memo was written by Groupon’s head of operations, Kal Raman.

Raj Ruparell, head of Groupon Goods, will be taking over Brown’s position.

Brown joined Groupon in 2010 from Yahoo and formed Groupon’s first national sales division. The memo did not say where Brown is headed next, but AllThingsD says his leaving may be Raman’s doing. Raman was recently appointed to his SVP role and is reportedly “cleaning house.”

Brown is the second top sales executive to depart Groupon this week. Jayna Cooke’s departure was made known three days ago; she was one of the company’s top salespeople who led the charge on major corporate accounts like Gap.

“Under Lee’s management, the team has secured a number of key customers, and I’d like to personally thank Lee for his contributions and wish him the best in his next opportunity,” Raman wrote.

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Friday, August 24th, 2012 news No Comments

Stephen Colbert Argues That The Chick-Fil-A Controversy Is Really A Brilliant Business Strategy

Source: http://www.businessinsider.com/watch-stephen-colbert-chick-fil-a-controversy-business-strategy-2012-8

Stephen Colbert discovered the true take-away from the Chick-Fil-A controversy when company president Dan Cathy “came out of the tolerance closet.” On a segment of The Colbert Report Monday, Colbert argued that it’s a brilliant new business strategy.

“I think Chick-Fil-A has stumbled on a new strategy to help struggling businesses in this down economy,” Colbert said. “Just associate your product with a divisive political position and just wait for the cash to roll in.”

Colbert added: “Hey, La-Z-Boy, why not run ads that say, ‘You know who’s lazy? Mexicans.'”

Watch the entire segment below:

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Tuesday, August 7th, 2012 Uncategorized No Comments

Organic and Paid Search Can Reinforce Each Other

If you don’t already own a good position in organic, it is useful to use paid search to get a position on page 1 of google search results.

Notice that organic and paid search work hand in hand and in some cases can reinforce each other in terms of total clicks obtained.

 

 

 

 

Source: http://research.google.com/

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Friday, July 20th, 2012 digital No Comments

Nielsen has Android near 52 percent of US smartphone share in Q2, iPhone ekes out gains

Source: http://www.engadget.com/2012/07/12/nielsen-has-android-near-52-percent-of-us-smartphone-share-in-q2/

Nielsen has Android near 52 percent of US smartphone share in Q2, iPhone ekes out its own gains

If there was doubt as to whether or not Android would soon become the majority smartphone platform in the US, that’s just been erased by Nielsen. Google crossed the tipping point in the second quarter after getting close in the winter, with 51.8 percent of current smartphone users running some variant on the green robot’s OS. As we’ve seen in the past, though, the increase is coming mostly at the expenses of platforms already being squeezed to within an inch of their lives, such as the BlackBerry (8.1 percent) and Windows (4.3 percent combined). Apple still isn’t in a position to fret: it kept climbing to 34.3 percent and swung the attention of recent buyers just slightly back in its direction. The real question for many of us might center on what happens in a summer where Samsung has thrown a Galaxy S III-sized curveball at Americans and any new iPhone is likely still a few months away.

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Nielsen has Android! near 52 percent of US smartphone share in Q2, iPhone ekes out gains originally appeared on Engadget on Thu, 12 Jul 2012 17:19:00 EDT. Please see our terms for use of feeds.

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Thursday, July 12th, 2012 news No Comments

Windows 7 now powering most PCs, passed 50-percent threshold in June

Source: http://www.engadget.com/2012/07/02/statcounter-windows-7-top-OS/

StatCounter Windows 7 now powering most PCs, passed 50percent threshold in June

Windows 8 may be on the horizon with a fall 2012 release, but Microsoft’s current OS, Win 7, just became the world’s most prolific PC operating system, passing the 50-percent threshold last month. According to StatCounter, Windows 7, which overtook XP around the time of its golden anniversary last fall, has made its way onto 50.2 percent of the world’s computers, compared to 29.9 percent for Microsoft’s eXPerience during the same period. Launched in 2001, XP remains in the runner-up position, but shows a steady decline along with Vista, which never had much of a share to begin with. Oddly enough, iOS also appears as a modest portion of StatCounter’s chart, which we presume represents iPads, which in this case fall within the same category (the company tracks mobile operating systems separately, where Android has ticked slightly ahead). If you own a PC running Windows 7, you can rest assured knowing that you’re in good company. And we imagine that an even greater number of those current XP users will depart come 2014, when Microsoft has pledged to discontinue support of the aging millennial. Hit up our source link below for all of StatCounter’s charts.

StatCounter: Windows 7 no! w poweri ng most PCs, passed 50-percent threshold in June originally appeared on Engadget on Mon, 02 Jul 2012 10:43:00 EDT. Please see our terms for use of feeds.

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Monday, July 2nd, 2012 Uncategorized No Comments

No Netflix for You! Come Back, Never! [NetFlix]

Source: http://gizmodo.com/5892105/comcast-no-netflix-for-you-come-back-never

Comcast: No Netflix for You! Come Back, Never!Comcast has issued a strongly-worded statement clarifying its position in those discussions Netflix was rumored to be engaging in earlier this week: not us, not our devices, not ever.

In Tuesday’s reports, Netflix hinted that at least one provider was willing to trial it by year’s end. Comcast would like everybody know that it isn’t them. “We have no plans to offer access to Netflix to our customers through our Xfinity TV service, no matter what device,” Comcast spokeswoman Alana Davis told FierceCable.

Instead, Comcast is exploring the possibility of allowing access to its On-Demand library through TiVo Premiere DVR’s

The provider has also developed its own video subscription service called Steampix. It’s designed to compete head to head with Netflix—allowing Xfinity subscribers to access TV series and movies wirelessly and remotely—but includes the conventional bits of flair we’ve come to expect from cable like an bundled channels. Because who doesn’t want to pay through the nose for content they don’t watch? [Fierce Cable via BGR]

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Sunday, March 11th, 2012 Uncategorized No Comments

No Netflix for You! Come Back, Never! [NetFlix]

Source: http://gizmodo.com/5892105/comcast-no-netflix-for-you-come-back-never

Comcast: No Netflix for You! Come Back, Never!Comcast has issued a strongly-worded statement clarifying its position in those discussions Netflix was rumored to be engaging in earlier this week: not us, not our devices, not ever.

In Tuesday’s reports, Netflix hinted that at least one provider was willing to trial it by year’s end. Comcast would like everybody know that it isn’t them. “We have no plans to offer access to Netflix to our customers through our Xfinity TV service, no matter what device,” Comcast spokeswoman Alana Davis told FierceCable.

Instead, Comcast is exploring the possibility of allowing access to its On-Demand library through TiVo Premiere DVR’s

The provider has also developed its own video subscription service called Steampix. It’s designed to compete head to head with Netflix—allowing Xfinity subscribers to access TV series and movies wirelessly and remotely—but includes the conventional bits of flair we’ve come to expect from cable like an bundled channels. Because who doesn’t want to pay through the nose for content they don’t watch? [Fierce Cable via BGR]

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Sunday, March 11th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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