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Quora Just Launched A Major Salvo At Google With Its Plan To Become The Internet’s ‘Library Of Alexandria’ (GOOG)

Source: http://www.businessinsider.com/quora-internet-library-of-alexandria-2012-12

adam d'angelo

Quora CEO Adam D’Angelo is nothing if not ambitious.

He just announced plans to dramatically expand the site’s goals beyond just asking and answering questions, declaring in a blog post that he hoped to build “an Internet-scale Library of Alexandria.”

That’s an implicit challenge to Google, which has long declared its mission to be “to organize the world’s information and make it universally accessible and useful.”

But D’Angelo noted in his post that the

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Thursday, December 20th, 2012 news No Comments

On Facebook, Photos Represent 89% of Brands

Source: http://www.marketingcharts.com/wp/direct/on-facebook-photos-represent-89-of-brands-most-engaging-posts-25330/

Recent research from HubSpot has indicated that Facebook photos generate higher engagement than the average post, and new data provided to MarketingCharts by Socialbakers supports this finding. Socialbakers took a sample of approximately 90,000 posts from 24,000 brand pages around the world during the week of November 26-December 2, and analyzed the top 10% most […]

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Tuesday, December 11th, 2012 news No Comments

T-Mobile To Start Selling Apple Products In 2013 (AAPL, DT)

Source: http://www.businessinsider.com/t-mobile-to-start-selling-apple-products-in-2013-2012-12

t-mobile bike girl

T-Mobile will start selling Apple products in 2013, the companies announced today.

Developing…refresh this post for the latest.

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Thursday, December 6th, 2012 news No Comments

Facebook Sponsored Posts Results are SOOOO Low

Facebook does not report actual views, just a relative percentage of paid versus regular views because the actual views are SO low, it’s embarrassing.

This also applies to big huge brands like @burberry too. Just because they have 14 million fans doesn’t mean all of them will see a particular post. In fact, if you consider the number of DAILY active users who actually go on Facebook, and then the percent of those who actually go on Burberry’s page and then the percent of those who actually caught a glimpse of a particular post, you can understand these are truly small numbers.
But, good for Facebook, they booked $7 of Promoted Post revenue from my credit card for whatever little actual number of views they actually sent to my post.
BUYER BEWARE
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NOW THIS IS CERTAINLY CURIOUS.  The result of the sponsored post is identical to the sponsored post screen shot from a prior sponsored post. Hmmmm.

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Monday, November 5th, 2012 news No Comments

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Source: http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/

A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers. Socialbakers analyzed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 […]

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Monday, November 5th, 2012 news No Comments

Sales Of Wall Street’s Favorite Computer Have Stagnated

Source: http://www.businessinsider.com/bloomberg-terminal-sales-2012-10

Bloomberg Terminal

Perhaps this is an indicator of how Wall Street is really doing.

Via Zerohedge, the New York Post’s Keith J. Kelley reports that Bloomberg LP has grown its Bloomberg Terminal sales by only ~1,000 units in the first nine months of this year. 

In 2011, Bloomberg sold 13,672 terminal subscriptions, which was short of the sales goal of 15,000, the report said.

A Bloomberg Terminal is basically a computer that Wall Streeters use to obtain real-time market data, news and stock quotes among many other cool functions. 

There are about 315,000 Bloomberg Terminals installed worldwide.  A subscription costs about $20,000 per year, the report said.

The other problem is 50 percent of Bloomberg employees’ bonuses depend on terminal sales and non-terminal revenue growth.

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Friday, October 26th, 2012 news No Comments

Some Guy Bought the Data of 1.1 Million Facebook Users for Just 5 Bucks

Source: http://gizmodo.com/5955086/some-guy-bought-the-data-of-11-million-facebook-users-for-just-5-bucks

Some Guy Bought the Data of 1.1 Million Facebook Users for Just 5 BucksBogomil Shopov, a Bulgarian blogger and digital rights activist, bought 1.1 million Facebook names, user IDs and e-mails for the ridiculously low price of 5 dollars. Yes, for a price of a Subway footlong, Shopov was able to get his hands on your personal data from Facebook. What a deal!

Luckily, Shopov isn’t out to spam people or anything. Instead, he wants to use this as an example of how terribly lax Facebook can be with its security. How did those names and e-mail addresses become available in the first place? Facebook apps. Forbes says:

According to the seller of the information, a Gigbucks user with the handle “mertem,” the data was collected from Facebook applications.”The information in this list has been collected through our Facebook apps and consists only of active Facebook users, mostly from the US, Canada, UK and Europe,” reads the Gigbucks post. “Whether you are offering a Facebook, Twitter, social media related or otherwise a general product or service, this list has a great potential for you.”

The personal data of Facebook users isn’t just from people who keep their profile public, Shopov said he found e-mail addresses that were private and hidden too. Facebook is currently looking into the breach of user data but they haven’t yet come to a resolution. We are at their mercy. [Forbes]

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Friday, October 26th, 2012 news No Comments

Less Than 2 in 10 Facebook Users Willing To Pay For Promoted Posts

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/EVzpim8svXE/

An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends, according to Sterne Agee in October 2012 survey results. Another 11.5% would pay $1 or less, and only 1.2% would pay more than $5, suggesting that Facebook faces an uphill battle […]

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Tuesday, October 16th, 2012 news No Comments

Source: http://gizmodo.com/5943788/developers-suspect-the-new-kindle-fires-will-be-hack+resistant

Developers Suspect the New Kindle Fires Will Be Hack-ResistantIf you were banking on hacking a new Kindle Fire to take advantage of cheap hardware without Amazon’s modded Android OS, you perhaps better think again. Developers over at XDA are speculating that they expect the new range of Fires to be too sophisticated to hack.

In particular, a forum post provides evidence which suggests that the new devices will come with more sophisticated protection, including locked bootloaders and “high security” features offered by Texas Instrument processors.

Of course, with Amazon really pushing its device-as-service concept hard, the news likely won’t ruffle the majority of Fire-user feathers. But for those who were cheekily hoping to grab a Fire HD and mod it from the off, there may well be something to grumble about. [XDA via Engadget]

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Monday, September 17th, 2012 Uncategorized No Comments

Destroyed By Blogs, "Variety" Magazine Will Sell For Less Than $30 Million

Source: http://www.businessinsider.com/variety-magazine-sale-2012-9

varietyscreenshot

In case you need another example of the digital missile that has slammed into the traditional media world, check out Reed Elsevier’s ongoing attempts to sell Variety magazine.

Variety, you will recall, used to rule Hollywood.

Now, its price has been chopped to less than $30 million, Keith Kelly of the New York Post reports.

That’s less than AOL paid for a tech blog, TechCrunch, a couple of years ago.

Why have Variety’s fortunes deteriorated so badly?

Digital competition.

Specifically, sites like Nikki Finke’s Deadline, TheWrap, and a host of new entertainment-related properties that are eating Variety’s lunch.

Variety has tried to protect itself with a paywall, but judging by the price, that hasn’t worked.

What’s left of Variety may now be sold to the company that owns Deadline and other upstart sites, Jay Penske’s Penske Media Corp.

Keith Kelly has more >

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Monday, September 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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