go-Digital Blog on Digital Marketing

Yahoo’s Search Business Is Imploding, Taking Yahoo’s Profits With It

Source: http://feedproxy.google.com/~r/businessinsider/~3/RokgGiS8kxA/yahoo-search-share-2012-10

Pound the alarm!

In September, Yahoo’s search business shrank 25 percent from last year’s number.

That’s according to ComScore numbers analyzed by Ben Schachter of Macquarie Securities.

Yahoo’s share of search queries dropped from 15.5% in September 2011 to 12.2 percent last month. In August, its share stood at 12.2 percent.

Over the past year, Google has gone from 65.3 percent to 66.7 percent. Microsoft went from 14.7 percent to 15.9 percent. 

“[T]he downward trend remains very well-established and supports our view that the long-term trajectory of YHOO’s search share is a significant concern,” Schachter wrote. “Most importantly, and unfortunately for YHOO, we see no obvious structural bottom for YHOO’s search share.  This is a significant problem in our view given the fact that search is a very high-margin business for YHOO and likely represents the significant majority of the company’s EBITDA.” 

The ComScore numbers don’t include mobile, which is an area where Yahoo is likely even weaker than on desktop searches.

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I don’t live in a high risk area for deadly tremors, but after watching this earthquake-proof table easily survive having a 2,200 pound block dropped on it, I think I still want one for my office—just in case.

The table was designed by Ido Bruno and Arthur Brutter primarily for use in schools. Students are typically taught to hide under their desks in the event of an earthquake, but most desks aren’t designed to support the weight of all the debris were the building to collapse. Which is clearly demonstrated in this video when they drop just a 1,000 pound weight on a traditional desk and it’s immediately pancaked.

In addition to providing a safe haven for students, the desk’s supporting structure is designed in such a way that it also provides several escape routes depending on how debris has fallen. It’s also light enough to be lifted by just two students, and is built with durable but inexpensive materials so it’s actually affordable for a school to purchase en masse. Now it’s not available just yet, but based on these tests being conducted at the Structural Engineering department at Padua University in Italy, it shouldn’t have much trouble getting approved for sale. [designboom]

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