Google adds confirmation click to mobile ads to combat accidental activation

Source: http://www.engadget.com/2012/12/14/google-adds-confirmation-click-to-mobile-ads-to-combat-accidenta/

Google adds confirmation click to mobile ads to combat accidental activation

Smartphone owners have learned to cope with the extra power drain in-app advertising can cause, but accidentally launching a web browser? That’s a frustration that lasts forever. Google’s hoping to mitigate the pitfalls of clumsy thumbs, however, by introducing two-step click-through for mobile ads. Text banners served through AdMob will now display a humble blue arrow on their starboard side — clicking here takes the reader directly to the advertiser’s preferred destination; touching anywhere else expands widens the blue square to coax users into giving the ad a confirmation click, just in case they fumbled the advertisement by mistake. The team’s preliminary tests show that confirmed ad clicks sport a notably higher conversion rate, indicating that folks who clicked through the ad actually meant to. Google says solving what it calls the “fat finger problem” will be beneficial to the ecosystem as a whole. We prefer to think of our fingers as grand.

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Via: tp://www.androidpolice.com/2012/12/13/google-adds-two-step-verification-to-admob-ads-to-prevent-accidental-taps/“>Android Police

Source: Google Mobile Ads Blog

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Friday, December 14th, 2012 news No Comments

Ten Ways We Can Help Keep NYC From Drowning Under Water

Source: http://www.businessinsider.com/clean-energy-sources-to-reduce-effects-of-climate-change-2012-10

Manhattan Future

The best scientific evidence shows that global climate change is caused by burning fossil fuels (oil, coal, and natural gas), which emit carbon dioxide and other greenhouse gases into the atmosphere.

These greenhouse gases act like a bubble around the Earth, trapping heat in, and in turn, causing temperatures to rise on the planet’s surface. This phenomenon can be observed through shrinking glaciers, thawing of permafrost, rising sea levels and, yes stronger storms

See how we can beat climate change >

Superstorm Sandy brought unprecedented levels of flooding to areas across the Eastern seaboard. New York City and the Jersey Shore were particularly hard hit. In Manhattan, a record-breaking storm surge reached 14 feet, shuttering one of the largest transit systems in the world.

Although climate change did not cause the storm, a growing number of researchers say that climate change increases the severity of hurricanes, including stronger storm surges like the one in Manhattan. This on top of rising sea levels, which will leave many cities, including New York, partially underwater, means just one thing: To save our cities, we need to slow climate change. 

To moderate the effects of climate change we must start by lowering greenhouse gas emissions, which involves investing in clean and renewable energies.    

Renewable energy is energy that comes from natural resources such as sunlight, wind, tides and geothermal heat. Unlike oil, these energy sources won’t run out (although some are highly unpredictable) and carbon-neutral, so they d! on’t con tribute to climate change.

We aren’t just talking wind turbines and solar panels, though. People around the world are developing innovative and sometimes strange ways to decrease their dependence on oil and gas.

Wave Snakes 
use the natural up-and-down motion of waves to generate electricity.

Location: Portugal

The 460-foot long, British-made floating tubes represent the world’s first commercial-scale wave-power stations.

The snake-like power farms, which were first launched off the northern coast of Portugal in 2008 from the town of Aguçadoura, are an original concept in clean energy design.

Using the natural up-and-down motion of waves, the stations are able to convert enough electricity to power more than 1,000 homes.

The Wind Blimp is equipped with spinning blades to catch wind and generate energy.

Magenn Power Inc. developed its first wind blimp prototype in 2008. The MARS (Magenn Air Rotor System) is essentially an extremely lightweight wind turbine that is anchored to the ground by a tether. Helium is used to lift the blimp, which is equipped with spinning blades to catch wind, generating energy. The electricity is then transferred by the tether to either a power grid or batteries.

MARS has several advantages over other wind systems due to its size, weight, and the ability to operate in very light wind speeds. The blimp is transportable, easily deployed, and well-suited for off-site or rem! ote loca tions. The floating wind turbine also has the potential to produce electricity at under $.20 per kWh versus $.50 cents to $.99 cents per kWh for diesel.

Archimede is the first solar power plant to use molten salts as a heat transfer fluid to store energy from the sun.

Location: Syracuse, Sicily.

On July 14, 2010, Italian utility Enel unveiled “Archimede,” the world’s first solar power plant to use molten salts as a heat transfer fluid. The system contains 30,000 square meters (320,000 square feet) of parabolic mirrors that concentrate solar rays onto 5,400 meters of high heat-resistant pipes that carry the fluid molten salt. The fluid is then collected in special tanks and used to produce steam, which eventually contributes to electricity generation.

The salts — a mixture of sodium and potassium nitrate — are an extremely efficient heat transfer mechanism. Unlike synthetic oils used in traditional concentrating solar plants, molten salt can work at much higher temperatures (up to 550°C instead of 390°C). The salts store enough energy to keep the plant generating power at night or on cloudy days, which is a common limitation of many renewable energy sources.

See the rest of the story at Business Insider

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Wednesday, October 31st, 2012 news No Comments

A Brilliant Demonstration Of ‘The Power Of Words’

Source: http://www.businessinsider.com/a-brilliant-demonstration-of-the-power-of-words-2012-9

Totally spot on tweet from Gareth Gore of IFR:


(Via LorcanRK)

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Join the conversation about this story »

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Friday, September 7th, 2012 news No Comments

Google’s Patrick Brady tells us how the Nexus 7 went from ‘start to finish in four months’

Source: http://www.engadget.com/2012/07/02/how-the-nexus-7-came-to-be/

Google's Patrick Brady tells us how the Nexus 7 went from 'start to finish in four months'

At this past year’s CES, we were inundated by tablet after tablet after, well, tablet. Some were big, some were small, and some were just right. A few, though, kind of faded into the wallpaper and didn’t return. Such was a little prototype NVIDIA brought by for us to play with, a 7-inch tablet from ASUS with Tegra 3 power and an amazing price tag — just $250. We got our hands on it briefly (as seen in the video below) and it was impressive, but it was never to be seen again.

One month later, Google’s Director of Android Partner Engineering Patrick Brady joined Matias Duarte in Taipei to meet with ASUS and to launch the project that would become Google’s first Nexus tablet, the 7-inch, Tegra 3-powered Nexus 7 that is shipping soon for an even more amazing $199. Coincidence? Join us for a discussion with Patrick about how Google’s mighty little tablet came to be.

Continue reading Google’s Patrick Brady tells us how the Nexus 7 went from ‘start to finish in four months’

Google’s Patrick Brady tells us how the Nexus 7 went from ‘start to finish in four months’ originally appeared on Engadget on Mon, 02 Jul 2012 15:00:00 EDT. Please see our terms for use of feeds.

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Monday, July 2nd, 2012 news No Comments

The Power of Social Media Illustrated Has Over 50,000 Views in 4 Days on Slideshare

Power of Social Media Illustrated – the power of consumers expressed through social media caused swift action by big companies.

March 2012 – Starbucks Frap Flap, using ground up bugs to color strawberry frappucinos

March 2012 – Kroger and Safeway pulled all “pink slime” beef products from shelves

power of social media to change companies' actions




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The New iPad is Hot Because Its Processor is 310 Percent Huger

Source: http://gizmodo.com/5895299/maybe-the-new-ipad-is-hot-because-its-processor-is-310-huger

Maybe the New iPad Is Hot Because Its Processor Is 310% HugerApple’s unapologetically selling a new iPad that’ll go up to 116 degrees in your hands while playing a game. Maybe they should have done something about that, yeah. But the tablet’s new processor is so massive, we shouldn’t be surprised.

Chipworks, which compared the new hotness (am I right?) on the right to the first iPad’s A4 processor on left, has a pretty striking comparison on its hands:

The Apple A4, which by all accounts is still commercially viable given the price of used Apple products on craigslist, measured in at 53.3 mm². Only two (and a half?) generations later, we have the Apple A5X weighing in at 165 mm² – a whopping 310% larger.

It’s worth noting that the A5X is still built using a 45 nm fabrication process—which in human English refers to the size of the tiniest parts each chip is made out of. The smaller the number, the more transistors can be packed onto a processor, which generally translates into a more efficient, cooler chip. Apple didn’t make its CPU more sophisticated in order to crank out more retina display-filling power—it just made it humungous. [Chipworks via Cult of Mac]

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Wednesday, March 21st, 2012 digital No Comments

free apps drain 75 percent more power, badly built advertising to blame

Source: http://www.engadget.com/2012/03/20/free-apps-power-drain/

It’s often said there’s no such thing as a free lunch and that’s doubly the case for free apps. A team from Purdue University found that nearly three quarters of the power used when you run an app like Angry Birds is actually used for adverts. It developed eprof, an app that investigates what processes are draining from your battery. Loading it onto the very old-school Android-powered myTouch 3G and Nexus One (not to mention a HTC TyTn II running Windows Mobile 6.5). Drilling down into those Angry Birds figures: the game itself only consumes 18 percent of the power, while advertising platform Flurry has 45 percent and GPS location tracking a further 15 percent. Project leader Abhinav Pathak lays the blame at the feet of poorly coded apps that need to be made significantly more efficient. He’s now working with Microsoft to bring his software to Windows Phone and will present his findings at the EuroSys conference in Bern next month. If you don’t think you’ll be able to give up free apps, just remember to shut down GPS before you start smashing those pigs.

Study: free apps drain 75 percent more power, badly built advertising to blame originally appeared on Engadget on Tue, 20 Mar 2012 12:59:00 EDT. Please see our terms for use of feeds.

Permalink New Scientist, Cult of Mac  |  sourceAbhinav Pathak, (PDF)  | Email this | Comments

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Wednesday, March 21st, 2012 Uncategorized No Comments

Node helps your smartphone monitor pretty much everything

Source: http://www.engadget.com/2012/02/23/insert-coin-node-helps-your-smartphone-monitor-pretty-much-ever/

In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you’d like to pitch a project, please send us a tip with “Insert Coin” as the subject line.
Fallen out of love with sensor? Don’t worry, Variable Technologies is here to help. The company’s working to bring the world Node, a project aimed at helping smartphone users “explore the fun and power of sensors.” The “Swiss Army knife-sized” modular device communicates with the iPhone 4S and Android devices via Bluetooth. It has a built-in accelerometer, magnetometer and gyroscope and can detect physical motion and space, temperature and elevation, to name but a few. It also has a game control module and eight LEDs that can double as a camera flash, with carbon monoxide and radiation detection on the way. The Node will be compatible with Arduino devices and will have an open API, firmware and source code. There’s a month left to help Variable hit its lofty $50,000 goal. Click the source link for more info.

Continue reading Insert Coin: Node helps your smartphone monitor pretty much everything

Insert Coin: Node helps your smartphone monitor pretty much everything originally appeared on Engadget on Thu, 23 Feb 2012 16:49:00 EDT. Please see our! terms for use of feeds.

Permalink   |  sourceKickstarter  | Email this | Comments

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Friday, February 24th, 2012 news No Comments

Source: http://gizmodo.com/5880812/the-new-blackberry-ad-campaign-is-proof-rim-has-entirely-lost-it

The New BlackBerry Ad Campaign Is Proof RIM Has Entirely Lost ItSay hello to The Bold Team. Sadly, this animated foursome is RIM’s attempt to capture the youth market. They urge the younger generation to “Be Bold”. Something tells me it won’t work.

This pink and purple mess looks a bit like an advertising executive just vomited his late-night cocktail onto a page and presented it to RIM. “That’ll do,” he probably thought. “They’re shafted anyway.”

The Bold Team are “bravely stepping out of 2011 and into 2012 filled with unlimited possibilities”. If you care to know more about RIM’s answer to the Power Rangers, there are four of them. You want a quick run through their biographies? Sure, there’s:

GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a plane…”

Presumably Max Stone is inspired by the RIM employees who got drunk on that plane.

A company which is shedding customers quicker than the Costa Concordia lost passengers, seeing its stock price fall week-on-week, and drafting in replacement CEOs, you’d expect to put some effort into advertising. Obviously not. RIM is completely out of touch. [Mobile Syrup via Pocket Lint]

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Tuesday, January 31st, 2012 Uncategorized No Comments

Gamers Redesign a Protein That Stumped Scientists for Years [Science]

Source: http://gizmodo.com/5878459/gamers-redesign-a-protein-that-stumped-scientists-for-years

Gamers Redesign a Protein That Stumped Scientists for YearsFolding: it’s detestable and boring, as any Gap employee can tell you. But it’s also a totally fun thing you can do in a video game! And today it’s particularly exciting because players of the online game Foldit have redesigned a protein, and their work is published in the science journal Nature Biotechnology.

It seems nobler than shooting people in the face, somehow. Granted, Foldit attracts a unique kind of gamer who enjoys obsessing over biological protein folding patterns. Proteins get their function from the way they are folded into coils like in the image above. When the amino acids in a protein interact, they create that coiled, three-dimensional structure. Scientists can manipulate the structure to make the protein more efficient. In Foldit, designs that create the most efficient proteins garner the highest scores.

University of Washington in Seattle scientists Zoran Popovic, director of the Center for Game Science, and biochemist David Baker developed Foldit (which is different from Folding@home, Stanford software that lets people donate their idle computer processing power to create a protein-folding supercomputer). By playing it, at-home gamers have redesigned a protein for the first time, and they did it better and faster than scientists who have trained their entire careers to build better proteins. Justin Siegel, a biophysicist in Baker’s group told Scientific American:

I worked for two years to make these enzymes better and I couldn’t do it. Foldit players were able to make a large jump in structural space and I still don’t fully understand how they did it.

Here’s how it works: Researchers send a series of puzzles to Foldit’s 240,000 registered users. The scientists sift through the results for the best designs and take those into the lab for real-life testing. They combed through 180,000 designs to get to the version of the protein published today. The paper details an enzyme that thanks to the crowdsourced redesign is 18-fold more active than the original version.

Now for the anticlimactic part: this particular enzyme doesn’t really have any practical uses. But the researchers say it’s a proof of concept, and future Foldit designs will be more useful. In fact, Baker has fed players a protein that blocks the flu virus that led to the 1918 pandemic—and their puzzle solving for this one could lead to an actual drug.

Nature via Scientific American

Image: Foldit

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Tuesday, January 24th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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