precipitous decline

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

source: http://www.emarketer.com/Article/Nearly-Half-of-B2Bs-Expect-Marketing-Budget-Bump-2014/1010238

More use video sharing

Business-to-business (B2B) marketers are already looking ahead to 2014, and the outlook for the year seems positive. The Sagefrog Marketing Group surveyed US B2B marketing and management professionals from a cross-section of industries in the summer of 2013 and found that 45% of respondents expected to see an increase in budgets in the next year, while 52% thought their outlays would remain the same.

The top four most popular marketing channels for B2Bs were all digital, according to the survey. Websites were the most uniformly employed technique, used by 85% of those polled. Email marketing was second at 72%, followed by social media (67%) and search engine optimization (56%). Just under half of respondents relied on trade shows, while four in 10 used direct marketing.

Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year. Photo sharing also saw a precipitous decline over the last year. Video sharing, however, continued its growth trend, in use by 37% of surveyed B2B marketers.

In September, B2B Magazine released an analysis of data from Kantar Media, which found that ad spending among t! he top 50 B2B advertisers in the US had increased by 4.8% between 2011 and 2012 for a total of almost $4.3 billion. However, the only channels that saw ad spending growth were television, outdoor and consumer magazines. Online display ad spending dropped by 1.3%, according to B2B Magazine. Still, online display ads accounted for 10.5% of US B2B ad spending, behind only television (59.6%).

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Tuesday, September 24th, 2013 news No Comments

Are Young People Watching Less TV? (Updated – Q2 2013 Data)

source: http://www.marketingcharts.com/wp/television/are-young-people-watching-less-tv-24817/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Nielsen’s most recent study indicates that the 18-24 group, for example, watched a weekly average of roughly 21-and-a-half hours of traditional TV during Q2 2013, exactly one hour less than they did in Q2 2012. That equates to a little less than 9 minutes per day.

Of course, compared to two years ago (Q2 2011), the drop-off is more stark, reaching nearly 24 minutes per day, almost the length of a sitcom episode.

Traditional TV viewing by 18-24-year-olds has now dropped on a year-over-year basis for at least 6 consecutive quarters. Here’s what that decline looks like:

  • Q2 2013 vs. Q2 2012: 9 minutes per day
  • Q1 2013 vs. Q1 2012: 11 minutes per day
  • Q4 2012 vs. Q4 2011: 20 minutes per day
  • Q3 2012 vs. Q3 2011: 17 minutes per day
  • Q2 2012 vs. Q2 2011: 15 minutes per day
  • Q1 2012 vs. Q1 2011: 13 minutes per day

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Wednesday, September 11th, 2013 news No Comments

And Now Let Us Gasp In Astonishment At What Just Happened To The Newspaper Business

Source: http://www.businessinsider.com/newspaper-advertising-collapse-2012-9

Over the past decade, lots of big newspaper companies have gone bust.

But when you take a look at what’s happened to newspaper advertising over that period, it’s a wonder they all haven’t.

Below, via Mark J. Perry and Bill Gross, is a chart we’ve run before. It shows inflation-adjusted newspaper advertising revenue over the past 60 years.

Thanks to the precipitous decline in the last ~7 years, the industry is now back to where we it was in 1950. And it’s only slightly better off when you factor in online revenue.

Journalism professor Jay Rosen of NYU observes that the peak year was the one in which blogging software first appeared.

Newspaper Advertising Revenue

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Sunday, September 16th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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