Predictive

Behind The Predictive Future Of Search

Source: http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

For decades, visions of the future have played with the magical possibilities of computers: they’ll know where you are, what you want, and can access all the world’s information with a simple voice prompt. That vision hasn’t come to pass, yet, but features like Apple’s Siri and Google Now offer a keyhole peek into a near future reality where your phone is more “Personal Assistant” than “Bar bet settler.” The difference is that the former actually understands what you need while the latter is a blunt search instrument.

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 “Jelly Bean,” it’s designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google’s surprisingly deep understanding of who you are and what you want to know.

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Wednesday, October 31st, 2012 news No Comments

Net Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?

My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to go do).

Read More about Net Promoter Score Challenges

Thanks for all the retweets!

ZebraBites@adamferrier Another one for the NPS collection; http://www.clickz.com/3635696 (via @jhenning and @acfou)

acfouIt’s an “it is what it is” metric (which isn’t actionable) – #netpromoterscore #netpromoter #NPS – http://bit.ly/6EYyc

spiralsThought provoking Net Promoter article http://www.clickz.com/3635696 -Good idea to use search as an indicator of customer satisfaction

VirtualMRRT @berniemalinoff: RT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3

seangibRT @glenngabe: What’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w …

glenngabeWhat’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w/Dr. Fou. 🙂

MetriclyWhat’s Wrong With the Net Promoter Score – http://bit.ly/8U3VVD

christinet6dOh snap… RT @lizapost What’s the value of the Net Promoter score? According to @acfou, not much. ‘http://bit.ly/6EYyc

lizapostWhat’s the value of the Net Promoter score? According to @acfou, not much. ‘What’s Wrong With the Net Promoter Score’http://bit.ly/6EYyc

berniemalinoffRT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 || healthy debate pros/cons of #NPS

contactjrFrom @acfou: What’s wrong with the Net Promoter Score? http://bit.ly/17ahJC

Noakesi@holycow RT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot#measure

acfouNet Promoter Score (NPS) like brand sentiment scores are oversimplified averages that are not actionable – http://bit.ly/6EYyc

ju2ltdRT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure

jonnylongdenRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?

Adtraction_RAJ_What’s Wrong With the Net Promoter Score http://bit.ly/17ahJC (mmm)

KarmaMediaLabs#NetPromoterScore not all it’s cracked up to be? Decide for yourself: http://bit.ly/17ahJC

EricheadRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?

PeteHealyNet Promoter Score = useless; replace w/ search volume. Augustine Fou @acfou http://www.clickz.com/3635696 Your thoughts? #in

helena_chariRT @mrnews: #NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn

makingcjcAn it is what it is” metric…debate on the Net Promoter score. http://www.clickz.com/3635696

DannyGavinRT @EstherSteinfeld Interesting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.”http://bit.ly/1ojkfk

ZaliciousRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

hellosmalldogArticle about NPS is interesting – thanks to @mjayliebs for CCing us! We’re reading it now. (via @acfou, @wimrampen)http://tr.im/Fgv3

bigmacherRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

DavashRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]

BobbleHeadGuruRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]

EstherSteinfeldInteresting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.” http://bit.ly/1ojkfk

kevinertellThis is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

rj_bergGreat article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail

mjayliebsRT @wimrampen: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 (cc @hellosmalldog)

jestodcWhat’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

jonathanmendez“NPS is what I call an “it is what it is” metric — it tells you the obvious” http://bit.ly/6EYyc

mrnews#NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn1@jhenning)

DavidPenn1RT @jhenning RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Maybe we need to take it less literally?

wimrampenRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3

NicoPeruzziPhDRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 – the emperor has no clothes…

JHenningRT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Builds on my criticisms with some of his own.

acfouNet Promoter Score (NPS) is synonymous with “useless” (is based on bad math, is not actionable) – what say you? http://bit.ly/6EYyc

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Friday, November 20th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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