preferred destination

Google adds confirmation click to mobile ads to combat accidental activation

Source: http://www.engadget.com/2012/12/14/google-adds-confirmation-click-to-mobile-ads-to-combat-accidenta/


Google adds confirmation click to mobile ads to combat accidental activation

Smartphone owners have learned to cope with the extra power drain in-app advertising can cause, but accidentally launching a web browser? That’s a frustration that lasts forever. Google’s hoping to mitigate the pitfalls of clumsy thumbs, however, by introducing two-step click-through for mobile ads. Text banners served through AdMob will now display a humble blue arrow on their starboard side — clicking here takes the reader directly to the advertiser’s preferred destination; touching anywhere else expands widens the blue square to coax users into giving the ad a confirmation click, just in case they fumbled the advertisement by mistake. The team’s preliminary tests show that confirmed ad clicks sport a notably higher conversion rate, indicating that folks who clicked through the ad actually meant to. Google says solving what it calls the “fat finger problem” will be beneficial to the ecosystem as a whole. We prefer to think of our fingers as grand.

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Via: tp://www.androidpolice.com/2012/12/13/google-adds-two-step-verification-to-admob-ads-to-prevent-accidental-taps/“>Android Police

Source: Google Mobile Ads Blog

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Friday, December 14th, 2012 news No Comments

Early Shoppers Prefer Mass Merchants

Source: http://blog.compete.com/2012/11/01/early-shoppers-prefer-mass-merchants/

Holiday Shopping

Image from: Holiday Shopping / Shutterstock

As we reach the end of October, more consumers are focusing their sights on December.  As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks.  In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping.

What percent, if any, of your holiday shopping have you already completed?
While more consumers got into the holiday spirit last week, they did not favor any one particular category.  Shopping was up across almost all product categories.  One of the most noticeable changes that occurred over the past few weeks was the decrease in gift card shopping and the increase in photo gift shopping.  Perhaps consumers shop for generic stocking stuffers early and are now focusing on more personalized gifts.

Why types of products did you buy last week as part of your holiday shopping?

Mass merchants continue to be the preferred destination for early holiday shoppers.  Both in store and online shopping at these retailers increased last week compared to the first week of October.    It is interesting to note that while Walmart in store purchases increased more than Target in store purchases, the opposite is true online.  Target.com purchasing increased 150 percent whereas Walmart.com shopping only increased 58 percent.

Which retailers did you purchase from last week as part of your holiday shopping?

The Compete Holiday Intelligence™ survey is your source for holiday insights.  Be sure to check back in the coming months as we continue to track consumer shopping.

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Monday, November 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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