premium prices
In Luxury Goods, Price Matters, But Trust And Service Retain
Source: http://www.marketingvox.com/in-luxury-goods-price-matters-but-trust-and-service-retain-051111/
A tough economy notwithstanding, 61% of UK consumers who buy premium products and services online will not reduce their online spending in 2012. But, they expect superior service for premium prices, and luxury goods and services providers need to prioritize customer service during the online shopping experience. That according to a survey conducted by Leapfrogg, the [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/c_HJxeqH_S0" height="1" width="1"/>
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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Published Articles by Dr. Augustine Fou
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- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
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- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
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Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
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