premium

In Luxury Goods, Price Matters, But Trust And Service Retain

Source: http://www.marketingvox.com/in-luxury-goods-price-matters-but-trust-and-service-retain-051111/

A tough economy notwithstanding, 61% of UK consumers who buy premium products and services online will not reduce their online spending in 2012. But, they expect superior service for premium prices, and luxury goods and services providers need to prioritize customer service during the online shopping experience. That according to a survey conducted by Leapfrogg, the [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/c_HJxeqH_S0" height="1" width="1"/>

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, May 30th, 2012 news No Comments

Source: http://gizmodo.com/5879847/bribing-customers-to-get-five+star-amazon-reviews-is-a-new-marketing-low

The lessons take you through your topic of choice in video form, explain everything in clear and precise terms, and award you badges as you make your way through. If you’re willing to pay extra, you’ll also get access to project videos which will take you through the process of creating real-world projects from start to finish. I’ve been meaning to improve my pathetic Objective C skills and learn to develop for iOS but had yet to come across a set of lessons I really liked. After watching a few at Treehouse I was pretty hooked. If you’ve been looking to pick up one of these valuable skills as well, their lessons are definitely worth checking out.

Note: I made an error and initially thought Treehouse was free. First, sorry for the misleading information! Second, we still think it’s pretty nice. Pricing is $25/month for basic access and $49/month for premium. (More information here.) That’s about on par with our other favorite, Lynda. Lynda offers you far more topics but Treehouse has a nice focus (and, at the moment, a more up-to-date iOS course). Sorry again that I completely missed the cost of the service, but it’s still pretty cool and worth a look if it’s within your budget.

Treehouse


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, November 9th, 2011 news No Comments

iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apps-iphone-ipod-android-2010-6

 iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)
 iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)  iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.

AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:

  • iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
  • iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
  • There are probably more paid apps on a relative basis for iPhone than Android.
  • The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)

chart of the day apps on iphone ipod android 2010 iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Join the conversation about this story »

See Also:

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, July 5th, 2010 news No Comments

like the iPod touch, only bigger (updated)

Source: http://www.engadget.com/2010/03/30/ipads-trailing-costs-like-the-ipod-touch-only-bigger/

premium ipad apps like the iPod touch, only bigger (updated)

Whether or not you think the iPad is in and of itself a worthy purchase, let’s not forget the investment doesn’t end at the retail counter or online shopping cart. Two little newsbits have popped up to serve as a helpful reminder to just that effect. The first comes way of verbiage from the iPad end-user licensing agreement dug up by MacRumors; in a nutshell, it suggests that while iPad OS 4.x updates will be provided gratis, subsequent releases (5.x, 6.x, and so on) could be offered at a premium, à la how iPod touch handles firmware. This is far from a confirmation, but it’s well within Apple’s right to do so. The second bit is derived by The Consumerist by way a supposed leaked app store video. Comparing the prices of iPad-optimized software with the iPhone equivalents showed quite a hefty uptick in consumer cost — e.g., $4.99 Flight Control HD vs. $0.99 Flight Control. The pool of eight apps seen in the video would cost $53 in all to purchase, while the same set for the iPhone is $27. That screen real estate don’t come cheap, y’know — that is, should the prices seen prove legit. At this point we can’t confirm, and more than likely, we won’t know for sure until the eleventh hour.

Update: The BBC has word direct from developers that iPad apps will indeed be costlier than their iPhone / iPod touch brethren. Multiple devs are cited in the Beeb‘s article saying that their 99 cent apps will grow in price to $1.99 and $2.99 price points for the slate device [thanks, Ben].

iPad’s trailing costs: like the iPod touch, only bigger (updated) originally appeared on Engadget on Tue, 30 Mar 2010 21:07:00 EST. Please see our terms for use of feeds.

Permalink   |  post label source like the iPod touch, only bigger (updated)MacRumors, The Consumerist  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, March 31st, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing