presence

Personal Care Brands Slow to Take Advantage of Digital Opportunities

source: http://www.emarketer.com/Article/Personal-Care-Brands-Slow-Take-Advantage-of-Digital-Opportunities/1010199

Many do not require personal info to access digital coupons

Among consumer packaged goods (CPG) categories, personal care brands have been among the slowest to capitalize on the advantages offered by digital media. Further, a lackadaisical attitude among brands towards digital upkeep may have a damaging effect. A July 2013 study from L2 Think Tank found that a significant minority of US personal care brands failed to maintain their website—more than one-third had faulty content links, while almost one-fifth had broken ecommerce links.

The number of sites that offered coupons online was also relatively small. Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts. And only one in five studied sites asked customers to share an email address before releasing a coupon.

While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident. Almost six in 10 were on Twitter, while just under half had an active YouTube channel. However, researchers found that personal care brands had largely limited their use of the video platform to archiving existing videos such as television commercials.

Tags: , , , , , , , , , , , , , ,

Wednesday, September 11th, 2013 news No Comments

CMOs Prioritize Digital Presence

Source: http://www.marketingcharts.com/direct/cmos-see-strong-revenue-growth-overseas-prioritize-digital-presence-23053

August 24, 2012

dukecmosurvey-average-percent-growth-intl-markets-aug2012.pngCMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. A separate survey of CMOs from Limelight Networks finds 9 in 10 reporting moderate or significant improvement in site engagement, lead generation, or revenue after implementing websites with regional content.

Overall, CMOs responding to the Duke University survey said that sales revenue from the leading international markets had grown by an average of 23.7% over the past 12 months.

 

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Saturday, August 25th, 2012 news No Comments

Cee Lo Was More Popular Than Madonna In The Super Bowl Halftime Show

Source: http://www.businessinsider.com/stats-cee-lo-was-more-popular-than-madonna-in-the-super-bowl-halftime-show-2012-2


Ceelo Madonna

Think headliner Madonna was the highlight of Sunday night’s Super Bowl halftime show performance?

Think again.

According to ClearSpring, the most tweeted about/Facebooked/e-mailed/printed/overall social-media’s most clicked upon celeb of the night was none other than Cee Lo Green.

Cee Lo beat out not only Madonna as the most talked about on the internet during the big game, but also Kelly Clarkson, M.I.A. and Nicki Minaj.

After taking the stage dressed as a band leader and dueting with Madonna on “Express Yourself” and the grand finale, “Like a Prayer,” Cee Lo fans freaked, causing his online presence to surge to over 2,000 percent above normal—and nearly double any other Super Bowl act.

Cee Lo couldn’t be reached for comment but we have a feeling we know what he would say to his competition and haters: “Forget You.”

Check out the chart below that proves Cee Lo’s online popularity:

Super Bowl Chart

Please follow Business Insider on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, February 6th, 2012 Uncategorized No Comments

The White House joins Google+, invites you to Hangout

Source: http://www.engadget.com/2012/01/22/white-house-google-plus-hangouts/

President Obama may have been on Google+ since November, but the administration is now stepping up its presence on the social network even further in anticipation of next week’s State of the Union address and the forthcoming presidential campaign. It now has an official White House Google+ page, where it plans to post the usual news, photos and videos, and also host regular Hangout video chats. There’s no promises yet that the President himself will take part, but the White House says it will regularly have administration officials and policy experts take part in the conversations, which will also be streamed on YouTube and WhiteHouse.gov. Those interested can click the link below to add the page to their Circles.

The White House joins Google+, invites you to Hangout originally appeared on Engadget on Sun, 22 Jan 2012 15:23:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceThe White House (Google+), The White House Blog  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, January 23rd, 2012 news No Comments

The White House joins Google+, invites you to Hangout

Source: http://www.engadget.com/2012/01/22/white-house-google-plus-hangouts/

President Obama may have been on Google+ since November, but the administration is now stepping up its presence on the social network even further in anticipation of next week’s State of the Union address and the forthcoming presidential campaign. It now has an official White House Google+ page, where it plans to post the usual news, photos and videos, and also host regular Hangout video chats. There’s no promises yet that the President himself will take part, but the White House says it will regularly have administration officials and policy experts take part in the conversations, which will also be streamed on YouTube and WhiteHouse.gov. Those interested can click the link below to add the page to their Circles.

The White House joins Google+, invites you to Hangout originally appeared on Engadget on Sun, 22 Jan 2012 15:23:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceThe White House (Google+), The White House Blog  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, January 23rd, 2012 news No Comments

The Three Ds of CES TV

Source: http://www.engadget.com/2012/01/08/switched-on-the-three-ds-of-ces-tv/

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The walls of Las Vegas casinos — devoid of clocks and windows — form chambers in which time loses its mastery over the existence of those who dwell within them. So is it too for the products on display at CES, which run the gamut from things currently in stores to concept products that may not materialize for years, if ever.

Nonetheless, with Mobile World Congress and the CTIA Wireless show still vying for the attention of handset introductions and Apple and Microsoft relying more on their own events for major PC OS announcements, television remains a staple of the show, with nearly all major U.S. brands having a presence on the show floor or off-site. At CES 2012, one can surely still expect a lot of focus on 3D television. Increasingly, though, three other “D”s are coming to represent the direction of television.

Continue reading Switched On: The Three Ds of CES TV

Switched On: The Three Ds of CES TV originally appeared on Engadget on Sun, 08 Jan 2012 09:30:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, January 8th, 2012 news No Comments

Print Publishers Cultivate Mobile Presence

Source: http://www.marketingcharts.com/print/print-publishers-cultivate-mobile-presence-20098/

85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [pdf] a study released in November 2011 by the Audit Bureau of Circulations (ABC). Data from “Going Mobile: How Publishers are Maturing and Monetizing Their Offerings” […]


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, November 17th, 2011 news No Comments

Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video)

Source: http://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/

Over on Netflix’s official blog, company head Reed Hastings has announced in a surprisingly humble blog post and video (embedded after the break) that it’s splitting the DVD-by-mail business away into a new venture dubbed Qwikster. While the recent price changes already split the cost for each service, when this takes effect in a few weeks it will result in two different websites, two different sets of movie ratings and queues, and two different charges on customer’s bills. He admits two separate sites may make it more difficult to manage a presence on both, but says dropping the need for compatibility between the two will enable new features to balance that out. Another change? Netflix Qwikster (is there anything good about that name?) is getting into video game rentals, available for an extra charge similar to the existing Blu-ray disc option.

While the blog post blames a lack of communication for much of the backlash (and obviously cancellations), it’s about to become very clear that Netflix is “primarily a streaming company.” Also mentioned is “substantial” additional streaming content coming in the next few months. Whatever the company calls itself, charges, or changes on its website, if Netflix wants to talk its way back into subscriber’s good graces, starting with something new to watch is the way to do it.

Continue reading Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video)

Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video) originally appeared on Engadget on Mon, 19 Sep 2011 00:33:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNetflix Blog, Qwikster  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, September 19th, 2011 news No Comments

40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’

Source: http://www.engadget.com/2010/05/27/atandt-40-percent-of-iphones-are-enterprise-android-built-with/

It isn’t just Verizon’s Lowell McAdam with fascinating commentary at this Barclays Capital tech conference going down in New York this week. Ron Spears, who leads up AT&T’s Business Solutions division, had some notable things to say about enterprise mobility — specifically, the iPhone’s role in taking businesses to the road, a magic trick typically associated almost exclusively with BlackBerry over the past ten years. Basically, Spears says that he’s seeing extraordinary uptake on the business side with the iPhone since 2008 and the introduction of the platform’s first enterprise-focused features; in fact, he claims that “four out of every 10 sales” are to enterprise users these days and that it has all but caught up to BlackBerry for the kind of modern, tight, full-featured security that your average IT department needs. On a related note, Spears says that he hasn’t “seen the Android platform yet in the enterprise space,” but that he figures it’ll evolve over time to become “hard to ignore” to the enterprise segment. Of course, considering that AT&T has virtually no presence in the Android market at the moment, we’re not surprised that he’d take a lukewarm tack — so here’s hoping that changes fast. Follow the break for more highlights of Spears’ comments.

Continue reading AT&T: 40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’

AT&T: 40 percent of iPhon! e sales are enterprise, Android ‘built with a very specific focus to consumers’ originally appeared on Engadget on Thu, 27 May 2010 17:42:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, May 28th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing