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This ‘SHCOOL X-ING’ Sign Has Been Posted Outside A New York School For Months

Source: http://www.businessinsider.com/this-shcool-x-ing-sign-has-been-posted-outside-a-new-york-school-for-months-2012-1


School Crossing

There are many signs that America’s schools are crappy — and now, thanks to a spelling gaffe outside a Lower East Side high school, we are seeing that trend physically manifest itself on the sidewalks of New York City.

Yesterday, The Lo-Down’s Erin Rodriguez spotted a crossing sign outside Marta Valle High School incorrectly spelled “SHCOOL X-NG.”

Jennifer Bain and Jeane Macintosh of The New York Post picked up the story about the embarrassing spelling error, which has apparently gone unnoticed by school officials for months. 

The Post says Marte Valle officials could not be reached, but a spokesman from the Department of Transportation told the publication that the error was made by a utility provider—not the city—after construction was done on the street over the summer.  

The DOT says it is now working on correcting the mistake. 

Don’t miss: What’s Wrong With Education In America?

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Tuesday, January 24th, 2012 news No Comments

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Thursday, January 19th, 2012 analytics No Comments

Do We Need An Apple TV? People Already LOVE Watching (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-do-we-need-an-apple-tv-people-already-love-watching-2012-1


It’s easy to assume that Apple is going to change the game when it launches a TV later this year.

But remember one thing: People already LOVE television.

Look how much they’re watching compared to doing other things, according to this chart posted by Peter Kafka at All Things D:

How much people watch TV

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Friday, January 13th, 2012 news No Comments

The Agonizingly Slow Decline Of Live TV

Source: http://www.businessinsider.com/chart-of-the-day-the-decline-of-live-tv-2012-1


It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.

A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales.  When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago.  Some of the biggest winners? DVR, on demand, and the show’s internet site.

What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads.  The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.   

Deloitte: Live TV Decline


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Wednesday, January 11th, 2012 news No Comments

Mobile Advertising Comes Of Age

Source: http://www.businessinsider.com/millennial-media-ipo-2012-1

 

millennial media ad impressionsMillennial Media, a mobile advertising network, filed for an IPO last week. We were waiting for this, as we’d predicted this would happen this year (though we didn’t think it would happen so soon).

How is Millennial Media’s business?

Pretty good, actually.

Here are the highlights:

  • The company generated $70 million in revenue in the first nine months of 2011, from just $6.2 million in 2008;
  • The company has never had a profitable quarter and is still losing money, $4 million for the first nine months of 2011.
  • It’s pretty big and growing pretty fast: it processed 40 billion ad impressions in December 2011, and impressions are growing fast (see chart); Millennial Media has 16.7% marketshare according to IDC.

The Business

millennial media revenues and lossesYou’ll almost certainly see plenty of headlines about Millennial “never turning in a profit” throughout its road show. That’s correct. It’s also irrelevant.

Millennial is growing fast and into an enormous market opportunity–mobile advertising. It should not be profitable. Gartner thinks mobile advertising will be a $20.6 billion market by 2015, which may be conservative. That’s the opportunity Millennial is going after.

What’s more, Millennial Media seems to be gaining both market and operating leverage.

millennial media advertisersMillennial Media’s gross margin, which is roughly the amount it keeps after payments to publishers, improved from 34% to 39% in the first nine months of 2011 compared to the same period in 2010. This is happening as Millennial is growing both advertisers and spending per advertisers, as you can see in the chart at right.

What’s more, Millennial’s losses are narrowing, as you can see in the chart above.

All of this suggests that Millennial is gaining both market leverage–as it gets more established it can keep more of the revenue it generates for publishers–and operating leverage–gaining operational efficiencies as it scales up.

The Market

Mobile Advertising RevenueOne thing people might be worried about is competition from Apple and Google. We’re not. Here’s why:

  • Even though Google is much bigger than Millennial (see chart at right, using data aggregated and estimated by Business Insider Intelligence), most of that is on owned-and-operated properties. Google’s AdMob network is bigger than Millennial’s but it is not dominant.
  • Apple’s online advertising format/network, iAds, has struggled in the marketplace.
  • Ad networks are not a winner take all market. On the web, there are a few giants, and many profitable smaller players. There’s no reason why it couldn’t be the same on mobile, and Millennial, as the biggest independent player, is well positioned.

THE BOTTOM LINE: Millennial Media looks like a strong business scaling up nicely in an exciting, fast-growing market. It’s kind of a boring business–an ad network, but it seems to be executing well. More importantly, don’t trust the media reports that will inevitably bang on about how Millennial has never been profitable. Yes, that’s true, but it doesn’t matter.

 

 

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Tuesday, January 10th, 2012 news No Comments

The Dallas Cowboys Are Letting Fans Conduct Their Own Press Conferences Via Google+ Hangout

Source: http://www.businessinsider.com/demarcus-ware-google-hangout-question-and-answer-session-2011-12


DeMarcus Ware and the Dallas Cowboys are changing the game, and it goes well beyond the football field, where he leads the NFL with 15 sacks. 

The Cowboys linebacker is one of – if not the – first athlete on a professional team to hold a Google+ Hangout with his fans.

In case you’re unaware, the hangout is basically a group video chat for up to 10 people. 

The Cowboys star and his fans took part in an intimate question and answer session, giving people an opportunity to speak directly with Ware.

It’s definitely a novel idea in this lockout age for fans feeling disconnected from the athletes they follow.

Hopefully other organizations will take note and take advantage of this opportunity.

(video via Digital Hoops Blast)

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Monday, December 5th, 2011 news No Comments

Father Of The Internet Says "Shoot The Patent Lawyer" (GOOG)

Source: http://www.businessinsider.com/father-of-the-internet-says-shoot-the-patent-lawyer-2011-11


Vint Cerf Google Atmosphere 2011

Vint Cerf, one of the inventors of the Internet and now a Google evangelist, still thinks open standards will win in the end.

He just finished speaking on stage at Atmosphere, the company’s cloud computing event at its headquarters in Mountain View.

The host presented a hypothetical scenario in which a young genius discovers the replacement for the Internet. Does she publish the spec immediately or call a patent lawyer?

“Shoot the patent lawyer,” he replied.

“Bob [Kahn] and I knew we would not succeed if we tried to protect the Internet’s design.” The only way they could be sure it would get widespread adoption was by publishing the technical standards it was based on. “I still think that’s good advice.”

His point echoes Google’s stand on the patent wars happening in the mobile space, but Google plays the patent game as well for key inventions like its search algorithms.

Cerf also talked about the importance of Internet governance, moving to IPv6 as the original IPv4 addresses are used up, and explained that idea of Internet-connected devices like refrigerators and lightbulbs used to be a joke, but is now becoming real.

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Monday, November 14th, 2011 news No Comments

Here’s What Groupon Insiders REALLY Think Of LivingSocial (GRPN)

Source: http://www.businessinsider.com/heres-what-groupon-insiders-really-think-of-livingsocial-2011-11


LivingSocial is a very close competitor to Groupon.

Unaiz Kabani, the data whiz at Daily deals aggregator Yipit, tells us that Groupon’s market share dropped to 54% in September, down from 57% in August. Meanwhile LivingSocial was up to 22% from 19% in August.

Despite this heated race, Groupon barely mentioned LivingSocial in its IPO roadshow. Can you even spot it on this slide from the presentation?

GRPN IPO

Ridiculous, right?

But what do Groupon execs really think of LivingSocial? While we were talking to sources for our story INSIDE GROUPON, we got a pretty clear picture.

Highlights:

  • “LivingSocial was discussed in every management meeting.  It always seemed liked Groupon was winning in the markets that mattered, except in D.C., which is LivingSocial’s home base.”
  • “I would say LivingSocial was the main driver behind the huge marketing expenses because the idea was always, lets have more subscribers and thus more sales, then them.”
  • “Internally, the company rhetoric to employees was we’re way better, way cooler. [It was] a pep rally approach – they’re the rival the team can beat. At the management level, I would say they were taken seriously.”
  • “LivingSocial had the biggest influence when they would do something before Groupon.  They launched their instant deals before Groupon Now got launched and that was kind of a blow.  They did their escapes before we had a travel channel and that was a blow also. “
  • “The perception was that they launched an inferior product so ours was better. Just as a consumer, their mobile platform is far inferior.”
  • “Having that first mover advantage was huge.  It just always seemed like Groupon maybe had deeper pockets and could take advantage of the scale they thought they needed, then LivingSocial could.”
  • “They think they’re a lot smarter than LivingSocial.  Andrew thinks about LivingSocial all night and all day.  He totally obsesses about them.”
  • The Whole Foods thing drove him crazy. Groupon was bidding on that too, and basically LivingSocial went in and fully subsidized the deal and said “we’ll pay the whole thing, we just want Whole Foods on our roster.’ And you saw the number, the LivingSocial thing really worked for them, it really lifted their top line.”
  • “They’re a great company, a great fast follower. I don’t know what they’re worth – maybe $3 billion to $6 billion dollars – which is amazing [since it] didn’t exist 3 years ago.”
  • “There’s scale advantage that they don’t have; they don’t have a global presence. “
  • “I think they get gobbled up by one of the big four – Apple, Amazon, Google, and Facebook. Or maybe they even get acquired by Groupon.”
  • “[If] Groupon is worth $15 billion or $16 billion then maybe LivingSocial is worth 4 or 5.”

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Tuesday, November 8th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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