It’s easy to assume that Apple is going to change the game when it launches a TV later this year.
But remember one thing: People already LOVE television.
Look how much they’re watching compared to doing other things, according to this chart posted by Peter Kafka at All Things D:
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It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.
A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales. When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago. Some of the biggest winners? DVR, on demand, and the show’s internet site.
What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads. The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.
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The Cowboys linebacker is one of – if not the – first athlete on a professional team to hold a Google+ Hangout with his fans.
In case you’re unaware, the hangout is basically a group video chat for up to 10 people.
The Cowboys star and his fans took part in an intimate question and answer session, giving people an opportunity to speak directly with Ware.
It’s definitely a novel idea in this lockout age for fans feeling disconnected from the athletes they follow.
Hopefully other organizations will take note and take advantage of this opportunity.
(video via Digital Hoops Blast)
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Vint Cerf, one of the inventors of the Internet and now a Google evangelist, still thinks open standards will win in the end.
He just finished speaking on stage at Atmosphere, the company’s cloud computing event at its headquarters in Mountain View.
The host presented a hypothetical scenario in which a young genius discovers the replacement for the Internet. Does she publish the spec immediately or call a patent lawyer?
“Shoot the patent lawyer,” he replied.
“Bob [Kahn] and I knew we would not succeed if we tried to protect the Internet’s design.” The only way they could be sure it would get widespread adoption was by publishing the technical standards it was based on. “I still think that’s good advice.”
His point echoes Google’s stand on the patent wars happening in the mobile space, but Google plays the patent game as well for key inventions like its search algorithms.
Cerf also talked about the importance of Internet governance, moving to IPv6 as the original IPv4 addresses are used up, and explained that idea of Internet-connected devices like refrigerators and lightbulbs used to be a joke, but is now becoming real.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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