preview
How Apple’s Business Completely Changed
Source: http://www.businessinsider.com/how-apples-business-completely-changed-2012-1
What a difference a few years makes. Four years ago, Apple analysts fretted over iPod shipments and computer sales when an earnings call rolled around. All the early chatter is now focused on whether surging iPhone and iPad sales will even be enough to meet soaring expectations.
The iPad, only a rumor two years ago, accounted for 24% of revenue last quarter. The iPhone, meanwhile, has jumped from 10% of revenue at the beginning of 2008 to 39% last quarter–and nearly 50% at the beginning of last year. With the tablet market still in its infancy and huge opportunities still available in mobile, the shift in Apple’s revenues has only just begun. All of which should futher underline the changing nature of their business: Apple is essentially a mobile computing company.
Which is not to say the rest of the company isn’t growing. Mac shipments were up 20.7% year-over-year in the fourth quarter, according to Gartner–even as the rest of the PC market fell 5.9%. It’s just that they have not kept up with the astronomic growth of the company’s mobile products.
See our preview of Apple’s earnings here→
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See Also:
- THE NEW NORMAL: The Changing Tech IPO Market
- EBAY’S TRANSFORMATION: When Do We Start Calling eBay A Payments Company?
- BING: Microsoft’s Still Throwing Billions Of Dollars A Year Into This Online Money Pit
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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
How Apple’s Business Completely Changed
Source: http://www.businessinsider.com/how-apples-business-completely-changed-2012-1
What a difference a few years makes. Four years ago, Apple analysts fretted over iPod shipments and computer sales when an earnings call rolled around. All the early chatter is now focused on whether surging iPhone and iPad sales will even be enough to meet soaring expectations.
The iPad, only a rumor two years ago, accounted for 24% of revenue last quarter. The iPhone, meanwhile, has jumped from 10% of revenue at the beginning of 2008 to 39% last quarter–and nearly 50% at the beginning of last year. With the tablet market still in its infancy and huge opportunities still available in mobile, the shift in Apple’s revenues has only just begun. All of which should futher underline the changing nature of their business: Apple is essentially a mobile computing company.
Which is not to say the rest of the company isn’t growing. Mac shipments were up 20.7% year-over-year in the fourth quarter, according to Gartner–even as the rest of the PC market fell 5.9%. It’s just that they have not kept up with the astronomic growth of the company’s mobile products.
See our preview of Apple’s earnings here→
Please follow BI Intelligence on Twitter.
Join the conversation about this story »
See Also:
- THE NEW NORMAL: The Changing Tech IPO Market
- EBAY’S TRANSFORMATION: When Do We Start Calling eBay A Payments Company?
- BING: Microsoft’s Still Throwing Billions Of Dollars A Year Into This Online Money Pit
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
A Predictable Failure: Kimberly-Clark Offering Kleenex Hand Towels
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124023&nid=112103
“Kimberly-Clark’s Kleenex brand is offering an at-home version of a product that people take for granted in public restrooms: disposable hand towels. The new Kleenex Hand Towels are intended to address consumers’ growing concern with hand hygiene.
The product is on sale now with a retail price of about $3 for a box of 60 towels, per the company.
The Kleenex Hand Towels come in box packaging, with pop-up delivery. The product is intended to complement bathroom décor and space limitations — i.e., it can go on a towel bar or countertop.
Kleenex Hand Towels performed well in preliminary testing with consumers, the company says: Approximately two-thirds said they would use Kleenex Hand Towels as a substitute for cloth towels, and more than 90% reacted favorably to how the product and package design looked in their bathrooms.”
They used FOCUS GROUPS! And 2/3 said they would use! But think about it: $3 a box versus cloth towels I already have at home. At home, I don’t use disposable hand towels and at home I am not concerned about “hand hygiene” as I am in a public bathroom.
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Select text, contextual bubble appears, click Amazon link to bring up results on Amazon. For example if you select the words Samsung LED HDTV and then use the contextual bubble to choose Amazon, it will bring you to the page and execute the search for you using the words you selected.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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