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What Data Are Marketers Analyzing

source: http://www.emarketer.com/Article/What-Data-Marketers-Analyzing/1010093

Survey data and third-party research watched by fewer marketers

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels, according to a survey by research firm Econsultancy and data consulting company Lynchpin. More companies also paid attention to social data in 2013, at 63% of respondents, up from 56% the previous year.

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Tuesday, July 30th, 2013 news No Comments

Global mobile phone shipments breached 1.6 billion units in 2012, Samsung, Apple and Nokia still on top

Source: http://www.engadget.com/2013/01/25/global-mobile-phone-shipments-2012/

Global mobile phone shipments breached 16 billion units in 2012, Samsung, Apple and Nokia still on top

A charger on every nightstand and a phone in every pocket — it could be a presidential slogan, but it’s really just reality. According to research from Strategy Analytics, a staggering 1.6 billion mobile phones were shipped (not sold) globally in 2012, and 700 million of them were smartphones. Samsung, Nokia and Apple, in that order, were the biggest movers of handsets, though the latter two change places when it comes to smartphones — Espoo only shipped 35 million to Cupertino’s 135, while Samsung topped the trio at 213 million devices shipped.

Surprising? Hardly — smartphone sales climbed throughout 2012, and the aforementioned manufacturers have been kings of the category since last February. The numbers are telling though — according to ABI Research, Apple saw less growth in 2012 than the previous year, and may hit a plateau in market share in 2013. Samsung, on the other hand, may have some room to grow — capturing 34 percent of total smartphone shipments in Q4 with over 60 million smartphones moved. Apple nabbed 24.5% of the market with 47.8 million shipped iPhones, while Nokia and RIM took up the tail of the quarter with 86.3 and 6.9 million shipped devic! es, resp ectively. Statistic lover? You’ll find full numbers (plus a little analyst speculation) in a trio of press releases after the break.

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Strategy Analytics: Global Mobile Phone Shipments Reach 1.6 Billion Units in 2012

BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics, global mobile phone shipments grew a modest 2 percent annually to reach 1.6 billion units in 2012. Samsung was the star performer, accounting for 1 in 4 of all mobile phones shipped worldwide last year.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Ongoing macroeconomic challenges in mature markets like North America and Western Europe, tighter operator upgrade policies, and shifting consumer tastes were among the key reasons why global mobile phone shipments grew just 2 percent annually to reach 1.6 billion units in 2012. Fuelled by robust demand for its popular Galaxy models, Samsung was the star performer, shipping a record 396.5 million mobile phones worldwide and capturing 25 percent marketshare to solidify its first-place lead. However, Samsung’s total volumes for the year fell just short of the 400-million threshold.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global mobile phone shipments fell 20 percent from 417.1 million units in 2011 to 335.6 million in 2012. Nokia faced tough competition from Samsung in developing markets like China, while Apple and others ramped up the pressure in developed regions such as Western Europe. Nokia’s dual-SIM feature phones, Asha touchphones and Lumia handsets have been performing well, but this was not enough to offset a slump in demand for the company’s aging Symbian smartphone platform last year.”

Linda Sui, Analyst at Strategy Analytics, added, “Apple shipped a record 135.8 million mobile phones worldwide in 2012. Apple delivered 46 percent annual growth last year, which was bolstered by solid demand in Nor! th Ameri ca and Asia. Apple’s launch of the iPhone 5 in Q4 2012 was a success as volumes ramped up in dozens of countries worldwide, but negative media coverage of the model’s new integrated maps service and supply chain challenges cast a slight shadow over the launch.”

Other findings from the research include:
o. ZTE captured 5 percent share of the global mobile phone market in 2012, as its shipments fell minus 8 percent from 2011, partly because of heightened competition in core markets like China and Western Europe from rivals such as Coolpad and Samsung.

!

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q4 2012 1
Global Mobile Phone Shipments (Millions of Units) Q4 ’11 2011 Q4 ’12 2012
Samsung 95.0 327.4 108.0 396.5
Nokia 113.5 ! 417.1  86.3  335.6
Apple 37.0 93.0 47.8 135.8
ZTE 24.4 78.1 19.5 71.7
Others 169.7 630.4 189.3 635.4
Total 439.6 1546.0 450.9 1575.0
Global Mobile Phone Vendor Marketshare % Q4 ’11 2011 Q4 ’12 2012 Samsung 21.6% 21.2% 24.0% 25.2% Nokia 25.8% 27.0% 19.1% 21.3% Apple 8.4% 6.0% 10.6% 8.6% ZTE 5.6% 5.1% 4.3% 4.6% Others 38.6% 40.8% 42.0% 40.3% Total 100.0% 100.0% 100.0% 100.0% Total Growth Year-over-Year % 9.9% 13.7% 2.6% 1.9% _____________________________

1 Numbers are rounded. Total in the data-table does not include grey phone shipments.

Strategy Analytics: Global Smartphone Shipments Reach a Record 700 Milli! on Units in 2012

BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics, global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012. Samsung was the star performer, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung shipped a record 213.0 million smartphones worldwide and captured 30 percent marketshare in 2012. This was the largest number of units ever shipped by a smartphone vendor in a single year, beating Nokia’s previous all-time record when it shipped 100.1 million units during 2010. Despite tough competition in stores and courtrooms, Samsung continued to deliver numerous hit models, from the high-end Galaxy Note2 phablet to the mass-market Galaxy Y. Apple grew a healthy 46 percent annually and shipped 135.8 million smartphones worldwide for 19 percent marketshare in 2012, broadly flat from the 19 percent level recorded in 2011. Apple had a strong year in developed regions like North America, but this was offset partly by its limited presence in high-growth emerging markets such as Africa.”

Linda Sui, Analyst at Strategy Analytics, added, “Samsung and Apple together accounted for half of all smartphones shipped worldwide in 2012. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphon! e indust ry. The growth of Samsung and Apple has continued to impact Nokia. Nokia retained its position as the world’s third largest smartphone vendor for full-year 2012, but its global marketshare has dropped sharply from 16 percent to five percent during the past year. Nokia’s Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer.”

Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4 2012 1

Global Smartphone Vendor Shipments (Millions of Units) Q4 ’11 2011 Q4 ’12 2012
Samsung 36.5 97.4 63.0 213.0
Apple 37.0 93.0 47.8 135.8
Nokia 19.6 77.3 6.6 35.0
Others 63.9 222.8 99.6 3! 16.3
Total 157.0 490.5 217.0 700.1
Global Smartphone Vendor Marketshare % Q4 ’11 2011 Q4 ’12 2012
Samsung 23.2% 19.9% 29.0% 30.4%
Apple 23.6% 19.0% 22.0% 19.4%
Nokia 12.5% 15.8% 3.0% 5.0%
Others 40.7% 45.4% 45.9% 45.2%
Total ! 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 55.9% 63.8% 38.2% 42.7%

Smartphone Pressure Mounts for Samsung and Apple Exiting a Strong Q4 2012, According to ABI Research

SINGAPORE–(BUSINESS WIRE)–Nearly 196 million smartphones and 451 million handsets were shipped during Q4 2012, according to the latest estimates from marketing intelligence firm ABI Research. This brings 2012 annual totals to 653 million smartphone and 1.6 billion handset shipments, representing a 36% and 2% YoY growth rate respectively. Smartphones accounted for 43% of all handset shipments in Q4, which pushed smartphones to 41% of all shipments in 2012.

Samsung retained its lead position overall by shipping 106 million handsets of which 60 million were smartphones in Q4 and capturing 31% of total smartphone shipments. In 2012 Samsung grew its handset shipments by 21.6% and its smartphone shipments by 123.8%. Despite missing most analyst estimates in Q4, Apple grew its smartphone shipment share to 24.5%, up from 16.4% in Q3. Apple shipped 47.8 million iPhones in Q4 bringing its 2012 annual total to 135.8 million. Apple’s 2012 annual shipment growth declined from 96% in 2011 to 46% in 2012.

“It is clear that the iPhone’s hyper-growth has ended, and ABI Research believes that Apple’s market! share w ill peak in 2013 at 22%,” says mobile devices senior analyst Michael Morgan. “Unless Apple is willing to trade iPhone margins for low cost iPhone shipments, Apple’s handset market share will become dependent on customer loyalty.”

Looking at the rest of the pack, Nokia shipped 86.3 million handsets and 6.6 million smartphones in Q4 while RIM’s shipments of smartphones declined to 6.9 million. ZTE had an excellent Q4 with 20.7 million handset shipments and 11.2 million smartphone shipments.

“Samsung and Apple are both under pressure to maintain their market lead as less costly smartphones gain momentum entering 2013,” notes senior practice director Jeff Orr. “Technology optimization choices and a diverse handset portfolio are critical decisions over the next 6 to 9 months to come out ahead.”

These findings are part of ABI Research’s Mobile Handset Markets Database, which includes files detailing smartphone and mobile handset shipments, forecasts, and market share.

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Source: Strategy Analytics, ABI Research

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Friday, January 25th, 2013 news No Comments

Texting is more popular than talking

Source: http://www.engadget.com/2012/07/18/ofcom-people-prefer-texts/

Ofcom reveals texting is more popular than talking

Ofcom’s annual report into the communications habits of Britons has revealed that it’s not just geeks who stare in annoyance when the phone rings. The general consumer is now abandoning voice calls is favor of texting in a big way, making five percent fewer calls than they did the previous year. The numbers also showed that on average, people send 50 texts a week, smartphone ownership was up 12 percent and tablet purchasing shot from 2 to 11 percent in a single year. The trend isn’t slowing, either, given that a whopping 96 percent of 16 to 24-year-olds prefer SMS and Facebook to talking — giving us hope that we’ll soon be spared having to listen to that guy’s conversation during our morning commute.

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Ofcom: Texting is more popular than talking originally appeared on Engadget on Wed, 18 Jul 2012 09:02:00 EDT. Please see our terms for use of feeds.

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Wednesday, July 18th, 2012 Uncategorized No Comments

The Scariest Thing About Google’s Earnings (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-google-cost-per-click-change-2012-4

On Google’s earnings call yesterday, some analysts honed in on a particular trend: declining cost-per-click rates, or CPCs.

Google’s ad revenue is determined largely by two factors: the number of clicks on ads (“paid clicks”) and how much advertisers pay for each click (“CPC”). The first number has been rising fast — it was up 39% in Q1 of 2012, compared with the previous year.

But the second number has started to decline, and was down for the second consecutive quarter (as compared with a year ago).

Google said that the factors driving CPC are very complicated, and include foreign exchange rates, rising mobile usage of Google (where advertisers pay lower prices per click), faster growth in developing countries (where prices are lower), and changes in ad quality all have an effect.

Most analysts seem to agree that CPCs, taken in isolation, are not the best measure of Google’s business. But if you’re looking for a reason why the stock went down today, other than the new class of stock the company announced, this might be it.

chart of the day, google cost-per-click change, april 2012

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Friday, April 13th, 2012 news No Comments

$30 billion net revenue, $1.5 billion net earnings, big drop in PC sales

Source: http://www.engadget.com/2012/02/22/hp-reports-q1-2012-earnings-30-billion-net-revenue-1-5-billi/

HP reported results for its first fiscal quarter of 2012 this afternoon, including $30 billion in net revenue (down seven percent from the previous year), and net earnings of $1.5 billion (down a full 44 percent). Partly contributing to that drop is a slump from its Personal Systems Group, which saw revenue slip 15 percent year-over-year, and total desktop and notebook units decline a rather drastic 19 and 18 percent, respectively. The company’s Imaging and Printing Group also saw a seven percent decline in revenue, with the total number of printer units slipping 15 percent. HP’s services business managed to eke out a one percent growth with revenue of $8.6 billion, though, while its software business saw the biggest growth in any one area at 30 percent (that includes results from the recently-acquired Autonomy). The company’s full rundown can be found in the press release after the break, with additional numbers available at the source link below.

Update: On the company’s earnings call, CEO Meg Whitman laid some of the blame for PSG’s decline on hard drive shortages, but also said that HP has “under-invested in innovation for the last several years” and “been late to market too often,” adding that “we have to lead again.” A transcript of Whitman’s prepared remarks can be found here.

Continue reading HP reports Q1 2012 financials: $30 billion net revenue, $1.5 billion net earnings, big drop in PC sales

ttp://ww w.engadget.com/2012/02/22/hp-reports-q1-2012-earnings-30-billion-net-revenue-1-5-billi/”>HP reports Q1 2012 financials: $30 billion net revenue, $1.5 billion net earnings, big drop in PC sales originally appeared on Engadget on Wed, 22 Feb 2012 16:22:00 EDT. Please see our terms for use of feeds.

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Wednesday, February 22nd, 2012 news No Comments

ComScore report finds drastic shift from web-based to mobile email among younger users in past year

Source: http://www.engadget.com/2012/02/11/comscore-report-finds-drastic-shift-from-web-based-to-mobile-ema/

ComScore released its annual US Digital Future in Focus report this week, offering a year-end wrap of many of the trends its tracked throughout the past year and a look towards the next. One of the more telling stats concerns email use among those in their teens and twenties. According to the report, web-based email use among 12-17 year olds dropped 31 percent in the past year, while use among those 18 to 24 saw an even bigger drop of 34 percent. Some of that can no doubt be attributed to Facebook and other email alternatives, but a big factor is the growth of email use on mobile devices; both of those age groups saw double-digit growth in that respect, with mobile email use jumping 32 percent among 18 to 24 year olds.

In terms of sheer growth in the past couple of years, though, there’s not much that matches the trajectory of tablets (obviously aided by one in particular). ComScore notes that that US tablet sales over the past two years have topped 40 million, a figure that it took smartphones as a category a full seven years to reach. Another area that saw some considerable growth in 2011 is digital downloads and subscriptions (including e-books), which jumped 26 percent compared to the previous year, leading all other areas of e-commerce. The full report and some videos of the highlights can be found at the source link below.

Continue reading ComScore report finds drastic shift from web-based to mobile email among younger users in past year

ComScore r! eport fi nds drastic shift from web-based to mobile email among younger users in past year originally appeared on Engadget on Sat, 11 Feb 2012 13:12:00 EDT. Please see our terms for use of feeds.

Permalink @NiemanLab (Twitter)  |  sourceComScore  | Email this | Comments

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Sunday, February 12th, 2012 news No Comments

A Raid On A Luxury Ski Resort Has Uncovered The True Scale Of Tax Evasion In Italy

Source: http://www.businessinsider.com/italy-tax-ski-resort-2012-1


italy ski resort

A raid by Italian tax officials on a luxury ski resort revealed dire rates of tax evasion, reports the Telegraph

Officials traced the license plates of several of the Lamborginis, Ferraris and other high-end vehicles that lined the streets of Cortina d’Ampezzo, a popular ski resort among wealthy Italians. In all, 133 vehicles were investigated; the owners of 42 of these were found to have reported annual salaries of less than $28,000 a year. 

The investigators also reportedly found that hotels, restaurants and boutiques in the resort were wildly under-declaring how much income they were generating. 

For example, Reuters reports that restaurants being studied by authorities were issuing sales receipts amounting to 300 percent more sales than the previous year. This demonstrated the fact that such establishments had not previously issued sales receipts in order to cut down their tax bills. 

The news wire also added that tax evasion is becoming such a severe problem in Italy that the government is installing special dogs at borders, designed to sniff out bank notes with the aim of stopping people smuggling their savings abroad. 

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Thursday, January 5th, 2012 news No Comments

A Raid On A Luxury Ski Resort Has Uncovered The True Scale Of Tax Evasion In Italy

Source: http://www.businessinsider.com/italy-tax-ski-resort-2012-1


italy ski resort

A raid by Italian tax officials on a luxury ski resort revealed dire rates of tax evasion, reports the Telegraph

Officials traced the license plates of several of the Lamborginis, Ferraris and other high-end vehicles that lined the streets of Cortina d’Ampezzo, a popular ski resort among wealthy Italians. In all, 133 vehicles were investigated; the owners of 42 of these were found to have reported annual salaries of less than $28,000 a year. 

The investigators also reportedly found that hotels, restaurants and boutiques in the resort were wildly under-declaring how much income they were generating. 

For example, Reuters reports that restaurants being studied by authorities were issuing sales receipts amounting to 300 percent more sales than the previous year. This demonstrated the fact that such establishments had not previously issued sales receipts in order to cut down their tax bills. 

The news wire also added that tax evasion is becoming such a severe problem in Italy that the government is installing special dogs at borders, designed to sniff out bank notes with the aim of stopping people smuggling their savings abroad. 

Please follow Europe on Twitter and Facebook.

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Thursday, January 5th, 2012 news No Comments

Here’s Why The New York Times Wants To Sell Off Its Regional Papers [CHARTS]

Source: http://www.businessinsider.com/chart-heres-why-the-new-york-times-wants-to-sell-off-their-local-paper-division-2011-12


Yesterday, the news leaked that the New York Times Company was looking to sell off its regional media group to Halifax Media Holdings.

Now we know why.

A look at the Times’ SEC filings shows that the regional media group has tanked in the past half decade, and that it was particularly devastated by the economic recession. Amid dwindling revenue across the Times’ three news segments, the Regional Media Group — which includes 16 papers from California to Florida with a combined circulation of about 433,000 — has performed the worst in recent years.

At the end of last year, revenue for the Regional Media Group had fallen to 65% of what it was in 2001, and that’s without adjusting for inflation. Further, revenue has been cut almost in half from the highs of 2006.

chart, revenue by news segment indexed to 2001

 

Though revenue began to decline starting in 2006, it took a more precipitous plunge once the recession hit. In the second quarter of 2009, revenue for the Regional Media Group was down over 25% from where it was in the same quarter the previous year.

 

chart, revenue by news segment year over year change

 

Those extreme plunges led the New York Times Company, in their most recent annual statement, to note that they could take action if the Regional Media Group did not turn around this year. “We believe that if the Regional Media Group’s projected cash flows are not met during 2011, a goodwill impairment charge is possible in 2011,” the company wrote.

In the first three quarters of 2011, the regional group still hadn’t turned things around. While the decline in revenue for the New York Times Media Group and the New England Media Group began to slow down, the regional group’s problems kept going.

 

chart, revenue by news segment change indexed to 2008 levels

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Tuesday, December 20th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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