price comparisons

The Major Retailers Most Threatened By Mobile Showrooming

Source: http://www.businessinsider.com/chart-major-retailers-threatened-by-mobile-2013-6

The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.

Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.

In a recent report from BI Intelligence, we analyze mobile showrooming’s influence on retail, and examine the various different types of consumer behavior that make up showrooming.

We also look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mortar retailers win business from showroomers.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart from our report:

bii_showrooming_risk<br! >

Estimates of how much retail volume is influenced by smartphones vary wildly, but here are some numbers that gauge mobile showrooming’s influence:

In one dramatic effort to combat showrooming, U.S. electronics retailer Best Buy announced last month that starting March 3, 2013, its stores would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Target also has a price-matching policy in effect.

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Monday, June 24th, 2013 digital No Comments

These Major Retailers Are Most Threatened By Mobile

Source: http://www.businessinsider.com/chart-major-retailers-threatened-by-mobile-2013-4

The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.

Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.

In a recent report from BI Intelligence, we analyze mobile showrooming’s influence on retail, and examine the various different types of consumer behavior that make up showrooming.

We also look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mortar retailers win business from showroomers.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart from our report:

bii_showroom! ing_risk

Estimates of how much retail volume is influenced by smartphones vary wildly, but here are some numbers that gauge mobile showrooming’s influence:

In one dramatic effort to combat showrooming, U.S. electronics retailer Best Buy announced last month that starting March 3, 2013, its stores would match the prices of 19 major onli! ne compe titors, including Apple, Amazon, and Buy.com. Target also has a price-matching policy in effect.

To access BI Intelligence’s full reports on Mobile and Retail, sign up for a free trial subscription here.

 

 

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Tuesday, April 30th, 2013 digital No Comments

Target Realizes There Are Only Two Ways To Compete With The Internet (TGT)

Source: http://www.businessinsider.com/target-realizes-there-are-only-two-ways-to-compete-with-the-internet-2012-1


Target

Target is sick and tired of customers who browse its stores and then go and buy products for cheaper prices from online retailers.

To reduce so-called “showrooming,” Target has asked its vendors to adopt one of two practices, according to the WSJ:

Last week, in an urgent letter to vendors, the Minneapolis-based chain suggested that suppliers create special products that would set it apart from competitors and shield it from the price comparisons that have become so easy for shoppers to perform on their computers and smartphones.

Where special products aren’t possible, Target asked the suppliers to help it match rivals’ prices. It also said it might create a subscription service that would give shoppers a discount on regularly purchased merchandise.

Target’s troubles with showrooming are shared by brick and mortar stores everywhere. Unfortunately small retailers may not have the clout to demand special products (see: Missoni) or help in price matching — and price matching without support from the supplier can be a losing proposition.

Don’t miss: See how big retails stores are spread across America >

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Monday, January 23rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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