pricing

CPMs Hold Strong as the Standard for Digital Ad Measurement – eMarketer

source: http://www.emarketer.com/Article/CPMs-Hold-Strong-Standard-Digital-Ad-Measurement/1010302

Though all of these value-adds justify the command for higher CPMs called for by publishers offering native advertising opportunities, the greater focus on engagement might have brands calling for pricing that follows suit. One such model is CPE, which native ad providers such as YouTube and Twitter offer. Such a pricing structure is a direct reflection of the metric an Online Publishers Association (OPA) and Radar Research study found the majority of US marketers used to measure native advertising: engagement.

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Wednesday, October 16th, 2013 news No Comments

Source: http://lifehacker.com/5882209/five-best-ways-to-stream-live-tv

Five Best Ways to Stream Live TV Whether you’re looking for a way to catch the big game this weekend when you’re away from your living room, or you just like to catch live television when you’re trapped somewhere without either cable or a television, you have plenty of options to help you catch a broadcast on your mobile phone or your computer. Here’s a look at five of the best ways to tune in when you’re on the go.

Earlier in the week we asked how you tune into live television that you’re subscribed to on your mobile device or when you’re not in front of the big screen. You responded, and now we’re back to take a look at the top five, based on your nominations.

Photo by IK’s World Trip.

Five Best Ways to Stream Live TV

Orb/Orb Live

When you need to stream audio or video around the house, to your mobile device, or across the globe when you’re away from home, Orb can certainly deliver. We mentioned Orb several times, and it’s still a great way to stream your media from your computer to other devices in your home, or, if you’re willing to pay for an Orb appliance to connect to your cable box or HTPC, stream live TV or recorded TV to any other device on or off of your home network. Orb supports video up to 720p, and gives you the flexibility to watch live sports, prime time TV shows, or anything else that’s currently airing in your living room on your mobile phone, tablet, or laptop over Wi-Fi, 3G, or 4G when you can’t be in the living room to enjoy it. Pricing varies depending on whether you need hardware (between $79-$99 for the set-top box) to connect to your TV and home network, or you already have a TV tuner in your HTPC (the Orb Live and Orb Caster software are both free, but the mobile apps are $9.99.)


Five Best Ways to Stream Live TV

Slingbox

Where other live TV streaming solutions offer complexity, Slingbox offers elegant simplicity. The Slingbox from Sling Media is a set-top box that connects to your TV and your cable or satellite receiver that makes it easy for you to effectively log in to your TV at home and watch live TV on your computer or mobile device as though you were sitting in front of your TV. You can change channels, browse TV listings, and even set your home DVR to record TV that you won’t make it home in time to watch. The Slingbox comes in two flavors, the Slingbox Solo and the Slingbox Pro-HD (which predictably supports HD and additional devices connected to it) and will set you back $179.99 to $299.99 (not including extended support options). You’ll also need to drop $29.99 for the SlingPlayer app to control your Slingbox from your smartphone or tablet, but the price buys you one of the most feature-rich and hassle-free live TV streaming solutions on the market.


Five Best Ways to Stream Live TV

EyeTV

Elgato’s EyeTV line of TV tuners and live TV software were, for a long time, the only option for Mac users who were looking for an easy way to use their Macs as TV tuners or HTPCs. They’re not the only options anymore, but they’re certainly one of the best, and if you plug a TV source in to an EyeTV and then the EyeTV into your Mac via USB, you want watch live TV right there on your computer screen. Combine an EyeTV tuner or DVR with the EyeTV app on your mobile device, and you can stream live or pre-recorded TV on your mobile device when you’re out of the house. The EyeTV app will set you back $4.99 in the iTunes App Store for any iOS device, and the tuners vary in price from $99 to $199 depending on whether you need a DTV tuner, a DTV and HD tuner, a tuner with a DVR inside, or a Wi-Fi enabled tuner that can wirelessly stream TV to other devices in your home.


Five Best Ways to Stream Live TV

Vulkano Flow Box

The Vulkano Flow may not be one of the most well known set-top tuners on the market, but it’s definitely one of the most powerful. For $99.99, the Vulkano Flow is an easy to install and set up device that connects to your cable or satellite tuner, supports HD video, and your home network to allow you to wirelessly watch live TV on your iOS or Android device on your home network or when you’re away via 3G or 4G. You get complete control over your home TV, so you can switch channels, browse a built-in programming guide (that you don’t have to pay extra to view), and even connect to other video inputs like a DVR or HTPC and control that as well. Vulkano offers desktop players for Mac OS and Windows (Free), and mobile players for iOS, Android, and BlackBerry ($12.99.)


Five Best Ways to Stream Live TV

Hauppage WinTV

Hauppage is an old name in TV tuners, and the company is still going strong by offering a range of products to HTPC enthusiasts who want to build their own devices to stream, save, and watch live and recorded television and to people who would rather buy a set-top box to handle the streaming for them. Those of you who nominated the WinTV mentioned that you can easily install a WinTV tuner in your HTPC and download the WinTV application on your HTPC and iOS or Android device to stream TV from your HTPC to your device. Pricing varies depending on which tuner you’d like, whether you want HD video, and whether you want an internal or USB tuner to install at all or you’d just prefer a set-top box like the Hauppage Broadway ($199), but the WinTV Extend app you’ll need to stream from your Tuner will set you back $9.95, and the mobile apps are free (although they only support Wi-Fi.)


Now that you’ve seen the top five, it’s time to put them to an all out vote for the winner.

What’s The Best Method to Stream Live TV?

Honorable mentions this week go out to streaming TV sites like Justin.tv, which many of you said you use to stream your own TV shows to the web so you can catch them when you’re away from home, and to The NFL’s website, which many of you noted is indeed streaming the big game on their own. Finally, since we mentioned that the Department of Homeland Security had shut down FirstRowSports‘ primary domain, many of you made note of the fact that the site is still up and running on a different URL.

Have a favorite method that didn’t get the nominations needed to make the top five? Want to make a case for it, or for your favorite of the nominees above? Sound off in the comments below.

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Sunday, February 5th, 2012 Uncategorized No Comments

I Don’t Think I Want Polaroid’s Android Point And Shoot Camera Yet [Cameras]

Source: http://gizmodo.com/5875014/i-dont-think-i-want-polaroids-android-point-and-shoot-camera-yet

I Don't Think I Want Polaroid's Android Point And Shoot Camera YetPolaroid is trying to stay relevant in the digital age with a camera that’s an Android mashup with a 3x optical zoom, 720p video, a 16 MB sensor and, well, a lot of head scratch.

The Android OS that powers the phone does have interesting capabilities—you’ll be able to edit photos on the fly, for example. And while it’s got WiFi and Bluetooth, there’s no always-on Internet connection, which makes it a little puzzling to me, as it’s not meant to replace your phone, and I’m not sure a 3x optical zoom is worth carrying two devices for, given how fantastic some of today’s phone cam capabilities are.

I Don't Think I Want Polaroid's Android Point And Shoot Camera YetBut. There was one really interesting thing about this camera that I’d love to see Polaroid is in talks with carriers to add data capabilities. It doesn’t have any yet, so this was really vague. But it’s likely going to have some sort of 3G capabilities at launch. I’d love to see that happen, and I’d love to see it get a speaker (right now while it has a microphone, it does not have a speaker). Combine data, a great camera, and Android and you’ve got a pretty great little go-anywhere VOIP phone that won’t force you to lock in a monthly minutes plan.

In any case, this thing will be out in the Fall, maybe with a data plan. No pricing. Could be interesting. Could be very much not so.


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Wednesday, January 11th, 2012 news No Comments

Treehouse Is an Elegant, Focused Online Learning Resource for Aspiring Designers and Developers [Teach Yourself]

Source: http://lifehacker.com/5857764/treehouse-teaches-you-development-and-design-elegantly-and-for-free

Treehouse Is an Elegant, Focused Online Learning Resource for Aspiring Designers and DevelopersIf you’re looking to learn some new development or design skills, Treehouse can teach your the core knowledge you need. The site offers a focused look at the basics of object oriented programming, the principals of good design, and how to make an iPhone app.

The lessons take you through your topic of choice in video form, explain everything in clear and precise terms, and award you badges as you make your way through. If you’re willing to pay extra, you’ll also get access to project videos which will take you through the process of creating real-world projects from start to finish. I’ve been meaning to improve my pathetic Objective C skills and learn to develop for iOS but had yet to come across a set of lessons I really liked. After watching a few at Treehouse I was pretty hooked. If you’ve been looking to pick up one of these valuable skills as well, their lessons are definitely worth checking out.

Note: I made an error and initially thought Treehouse was free. First, sorry for the misleading information! Second, we still think it’s pretty nice. Pricing is $25/month for basic access and $49/month for premium. (More information here.) That’s about on par with our other favorite, Lynda. Lynda offers you far more topics but Treehouse has a nice focus (and, at the moment, a more up-to-date iOS course). Sorry again that I completely missed the cost of the service, but it’s still pretty cool and worth a look if it’s within your budget.

Treehouse


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook. ¬†Twitter’s the best way to contact him, too.


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Wednesday, November 9th, 2011 news No Comments

Redbox’s $1 per night DVD rentals jump to $1.20 October 31st, Blu-ray and games stay the same

Source: http://www.engadget.com/2011/10/27/redboxs-1-per-night-dvd-rentals-jump-to-1-20-october-1st-blu/

While its movie rental rivals Netflix and Blockbuster have struggled for varying reasons recently, it seemed like Redbox could be just the ticket for thrifty renters. That may be tougher now that it has announced Monday we’ll see a slight increase in pricing for DVD rentals, from $1 to $1.20, citing increased debit card fees. So far, nightly pricing for Blu-ray discs ($1.50) and videogames ($2) is staying the same, but with studios already pushing for longer rental delays, there’s fewer safe ports or those pursuing cheap, current movies. On the conference call, executives floated the idea of using the first sale doctrine to buy and rent retail discs if necessary. Overall, as seen above Redbox’s share of the disc rental market rose last quarter, while there’s still no word on plans to jump into online streaming.

Check below for parent company Coinstar’s full Q3 earnings report plus a FAQ that helpfully points out this is Redbox’s first increase in eight years and that discs reserved online will still be just $1 for the first night through November. The actual email customers are receiving is included after the break.

[Thanks to everyone who sent this in]

Continue reading Redbox’s $1 per night DVD rentals jump to $1.20 October 31st, Blu-ray and games stay the same

Redbox’s $1 per night DVD rentals jump to $1.20 October 31st, Blu-ray and games stay the same originally appeared on Engadget on Thu, 27 Oct 2011 17:21:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceRedbox FAQ, Coinstar Q3 earnings  | Email this | Comments


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Friday, October 28th, 2011 news No Comments

the American phone subsidy model is a RAZR way of thinking in an iPhone world

Source: http://www.engadget.com/2010/02/23/editorial-the-american-phone-subsidy-model-is-a-razr-way-of-thi/

The concept is simple enough — pay more, get more. So it has gone (historically, anyway) with phone subsidies in this part of the world, a system that has served us admirably for well over a decade. It made sense, and although it was never spelled out at the customer service counter quite as clearly as any of us would’ve liked, it was fairly straightforward to understand: you bought a phone on a multi-dimensional sliding scale of attractiveness, functionality, and novelty. By and large, there was a pricing scale that matched up with it one-to-one. You understood that if you wanted a color external display, a megapixel camera, or MP3 playback, you’d pay a few more dollars, and you also understood that you could knock a couple hundred dollars off of that number by signing up to a two-year contract. In exchange for a guaranteed revenue stream, your carrier’s willing to throw you a few bucks off a handset — a square deal, all things considered. So why’s the FCC in a tizzy, and how can we make it better?

Continue reading Editorial: the American phone subsidy model is a RAZR way of thinking in an iPhone world

Editorial: the American phone subsidy model is a RAZR way of thinking in an iPhone world originally appeared on Engadget on Tue, 23 Feb 2010 20:00:00 EST. Please see our terms for use of feeds.

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Wednesday, February 24th, 2010 digital No Comments

Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet

Perfectly executed viral marketing program – BestBuy Samsung HDTV pricing “mistake”: 2 million google search results and 361k+ blog results in about 12 hours – ZERO COST.

2-million-google-results-bestbuy-samsung-hdtv

google-blog-search-bestbuy-samsung

google-trends-bestbuy-999-hdtv

#jetblue #all-you-can-jet

31 million search results and about 10 million blog posts in 7 hours

jetblue-all-you-can-jet-search-results

jetblue-all-you-can-jet-blog-results

google-trends-jetblue-all-you-can-jet

original @Jetblue tweet that started it all

jetblue-tweet-all-you-can-jet

Related:

http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

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Wednesday, August 12th, 2009 digital 2 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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