primetime

Data Dive: US TV Ad Spend and Influence (Updated)

source: http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

US-TV-Ad-Spend-Growth-Rate-Vs-Average-Q12011-Q12013TV is the largest ad spending medium in the US, and its growth rates appear to have outpaced the ad market as a whole for some time. But, Q1 2013 data marks a narrowing of the gap as political and Olympic dollars exit the market and primetime ratings fall, according to MarketingCharts analysis of figures both provided and publicly released by Kantar Media. This article examines: how TV ad spending has continued to grow in the US despite a nearly saturated audience; why TV remains the prime medium for ad spending; the segments that are growing most rapidly; and projected TV ad spending growath rates up to 2017.

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Friday, July 12th, 2013 news No Comments

Broadcast TV Ratings May 5, 2013

Primetime Broadcast Total Viewership for the week:

Rank Shows R=Repeat S=Special P=Premiere Net # Viewers (Live+SD) (000)
1 NCIS-04/30/2013 CBS 18289
2 Big Bang Theory, THE-05/02/2013 CBS 16288
3 Dancing with the Stars-04/29/2013 ABC 13454
4 NCIS: LOS ANGELES-04/30/2013 CBS 13065
5 Person Of Interest-05/02/2013 CBS 12956
6 VOICE-04/29/2013 NBC 12674
7 Two and a Half Men-05/02/2013 CBS 12121
8 VOICE-TUE-04/30/2013 NBC 11836
9 American Idol-THURSDAY-05/02/2013 FOX 11269
10 American Idol-WEDNESDAY-05/01/2013 FOX 11259
11 DANCING W/STARS RESULTS-04/30/2013 ABC 10886
12 60 Minutes-05/05/2013 CBS 10710
13 CASTLE-04/29/2013 ABC 10527
14 Criminal Minds-05/01/2013 CBS 10128
15 Blue Bloods-05/03/2013 CBS 10024
16 ELEMENTARY-05/02/2013 CBS 9749
17 Modern Family-05/01/2013 ABC 9643
18 CSI-05/01/2013 CBS 9486
19 SURVIVOR: CARAMOAN-05/01/2013 CBS 9254
20 Mentalist, THE-05/05/2013 CBS 9171
21 Amazing Race 22-05/05/2013 CBS 9103
22 Grey‘S ANATOMY-05/02/2013 ABC 8868
23 FOX SPRINT CUP WNNRS CRCL-05/05/2013 FOX 8708
24 MURDER/MYSTERY A.KNOX SPK-04/30/2013 S ABC 8468
25 MIKE & Molly-04/29/2013 CBS 8139

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Wednesday, May 8th, 2013 news No Comments

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc.  And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event.  Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display”  is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

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Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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