Prix

AdAge Top Viral Videos: all take 3 – 6 months to reach full viral effect

Samsung Sheep Viral Video – 2 months

samsung-sheep-viral-video

T-Mobile Dance viral video – 5 months

t-mobile-dance-viral-video

Cadbury Dancing Eyebrows Viral Video – 4 months

cadbury-eyebrows-viral-video

Geico Numa Numa Guy viral video – 3 months

numa-numa-guy-geico-viral-video

McDonalds Filet-o-Fish Viral Video – 5 months

mcdonalds-filet-o-fish-viral-video

etrade baby took 4 months to reach full viral

etrade-baby-viral-video

Super cameleon viral video took 3 months to reach full viral

super-chameleon-viral-video

Durex bunnies viral video took 3 months to reach full viral

durex-bunnies-viral-video

Dennys banana pancake viral video took 4 months to reach full viral

dennys-banana-pancake-viral-video

Lewist Hamilton Grand Prix took 2 months to reach viral

lewis-hamilton-grandprix-viral-video

the shape of the views curve is different for a NON-viral video — it just accumulates views over the years.

shape-of-a-non-viral-video-curve

link back to the original article showing 12 points that demonstrate why I think the JK Wedding video has a manufactured viral effect.

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Friday, July 31st, 2009 digital 1 Comment

Viral videos are cool and all, but most of them don’t drive sales.

Samsung LED Sheep – how do I even buy an LED from Samsung, if I wanted one?

T-Mobile Dance – not sure exactly what it means or how it is related to cell phone service, but it SURE was cool!

Cadbury Eyebrows – cool, and forwardable video. but what does Cadbury make again? So I can go buy some of whatever they make?  😉

etc. etc.  you get the point…

the only videos (below) that actually have anything to do with the product are Filet-O-fish, condom bunnies doing their thing, and Denny’s banana on pancakes.


Source:
http://adage.com/digital/article?article_id=135717

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Samsung Extreme Sheep LED Art The Viral Factory 2,866,364 +39% Samsung: Extreme Sheep LED Art
2 2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 876,946 -15% T-Mobile: Dance
3 4 Cadbury Eyebrow Dance Fallon 636,418 +27% Cadbury: Eyebrow Dance
4 New Geico It’s the Gecko/ Numa Numa The Martin Agency, Horizon Media 442,653 New Geico: It's the Gecko/Numa Numa
5 5 McDonald’s Talking Filet-O-Fish Arnold 378,488 -2% McDonald's: Talking Filet-O-Fish
6 9 E-Trade E-Trade Baby Grey, New York 323,100 +17% E-Trade: Baby
7 New Ray-Ban Never Hide Cutwater 304,970 New Ray-Ban: Never Hide
8 8 Durex Get It On Fitzgerald & Co., SuperFad 235,290 -18% Durex: Kama Balloon Animal Sutra
9 Back on chart Denny’s Nannerpuss Goodby, Silverstein & Partners 178,359 -3% Denny's: Nannerpuss
10 6 Vodafone Lewis Hamilton and the RC Office Grand Prix Outsider 171,123 -49% Vodafone: Lewis Hamilton and the RC Office Grand Prix

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Monday, July 6th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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