Brands Are Using Twitter’s Own Service More Than Third-Party Tools To Manage Tweets


More top brands are using Twitter’s own website instead of third-party social media management tools than in previous years.

The findings come from data provided by Brandwatch, which looked at the Twitter practices of Interbrand’s top 100 global brands.

Today, 30% of top brands use Twitter’s own website and tools to manage their accounts, versus 26% who did so in 2011.

  • HootSuite is the most popular third-party client, with 18% of top brands using HootSuite in 2013. But that’s down significantly from 2012, when 24% of top brands were using the service.
  • TweetDeck was the most popular Twitter client in 2011 with 19% of top brands using the service. Today, only 8% of top brands are using TweetDeck (now owned by Twitter).

The data isn’t necessarily a reflection of brands’ growing dissatisfaction with third-party Twitter clients, but rather an indicator that Twitter has been successful in reducing outside programmers’ freedom to develop for its API. When Twitter tightened its developer guidelines in 2012, the company placed constraints on the number and range of features third-party clients could offer.

Download the chart and data in Excel.

BII twitter clients


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Wednesday, August 28th, 2013 news No Comments

This Startup Lets You ‘Date’ Prospective New Employers Anonymously For $1000+ A Week


For most of us, a job offer is an all or nothing thing. You do a few interviews and the company either offers you the job or not. You accept it, forsaking all others, or you don’t.

But a startup called GroupTalent that finds jobs for programmers (Android, Python, Ruby developers to be precise), is turning that on its head.

Its recruitment platform supports something called a “try out” period that lets employers and employees work together for a few days, or maybe a couple of weeks, on a freelance basis for an ample weekly salary. $1,000 – $3,000 a week is typical, though GroupTalent says some folks can make as much as $7,000 a week.

The programmer is hired by a company to jump in and build something useful. If it’s a fit, the two can then get permanently hitched. This is a little different than a typical freelance gig, because these companies are looking for a long-term relationship, not just a series of short-term gigs.

And here’s the best part: GroupTalent will hide your Try It from your current employer. If it’s not a fit, there’s no harm done. “By telling us who your current employer is, we can make sure they don’t see your profile,” the company promises.

The company operates in New York and San Francisco so far, and currently hosts almost 600 jobs. It has plans to add jobs in Seattle, Boston, Austin, San Diego and Los Angeles, it says.

Today the GroupTalent website added some new improved search features, too, so it’s easier to browse the freelance jobs to see if something sparks your interest.

GroupTalent is a TechStars startup that’s raised about $1 million so far. It’s cofounder and CEO, Manuel Medina, cut his teeth at Microsoft wooing developers into writing apps for Microsoft Game Studios. He also helped convince developers to write apps for Windows Phone. Cofounder Gordon Hempton is also an ex-Microsoft developer. He worked on Microsoft’s SQL Server.


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Tuesday, July 9th, 2013 news No Comments

iOS has a bigger dev army than Android, but will cross-platform apps rule the day?


We oftentimes hear raw numbers of apps bandied about in mobile OS comparisons, but we rarely get any idea of just how many developers are behind the scenes working for each platform. This is the void of knowledge filled by AppStore HQ today, who have gone to their dev directory — claimed to be a complete listing of all 55,000+ coders whose work is currently available for consumption in the Apple App Store or Android Market — and stacked them into neat piles of Apple, Google and Gapple programmers. It’s immediately apparent that single-platform development is the norm (with Apple holding the predictable edge), but AppStore HQ also provides a list of some of the most well known (and well funded) apps doing the cross-platform dance, and suggests that a movement is afoot toward making software available for both sets of users. Then again, the BNET article below points out the difficulties faced by smaller outfits, who might struggle to find the resources required to port their content over and maintain the skills required to be multi-platform, resulting in them sticking to one environment, irrespective of what allures others might throw their way. Give them both a read, we say.

iOS has a bigger dev army than Android, but will cross-platform apps rule the day? originally appeared on Engadget on Mon, 05 Jul 2010 04:17:00 EDT. Please see our terms for use of feeds.

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Monday, July 5th, 2010 news No Comments

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