promotion

These Were The 20 Most Popular Ads On YouTube In 2012

Source: http://www.businessinsider.com/youtubes-20-most-popular-ads-of-2012-2012-12

toyota ad women couch

There are the ads you have to watch — and the ads you actually want to watch.

From Snoop Dogg/Lion rapping about Hot Pockets to a Nike Football spot that got 20 million-plus hits in less than seven months, YouTube compiled a list of 2012’s best-of-the-best: The 20 ads that people actually chose to see, sometimes over and over again.

According to its blog, “The 2012 YouTube Ads Leaderboard celebrates the U.S. ads that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 200 million combined views, it’s proof that if you make it great, they will come.”

While some agencies showed its endless ability to make viewing gold — Wieden + Kennedy had seven ads on the list including the top spot and four Old Spice ads — there were other smaller shops that also cracked the viral code.

20. Old Spice’s “Vending Machine” ad was viewed 3,885,113 times.

Creative agency: Wieden+Kennedy

Media agency: Wieden+Kennedy

Uploaded 2/1/12

19. Old Spice’s “Bed” ad was viewed 4,245,346 times.

Creative agency: Wieden+Kennedy 

Media agencyWieden+Kennedy

Uploade! d 9/22/1 2

18. Fiat’s “House Arrest” ad starring Charlie Sheen was viewed 4,271,297 times.

Creative agency: Doner 

Media agency: Universal McCann

Uploaded 3/1/12

See the rest of the story at Business Insider

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Thursday, December 13th, 2012 news No Comments

Papa John’s Faces $250 Million Lawsuit Over SMS Spam

Source: http://gizmodo.com/5960412/papa-johns-faces-250-million-lawsuit-over-sms-spam

Papa John's Faces $250 Million Lawsuit Over SMS SpamPapa John’s has clearly been a little over-eager with its digital promotion. Now, it’s facing a $250 million class-action lawsuit over all the spammy text messages it’s been sending you and everybody else around the US.

It’s alleged that Papa John’s sent 500,000 unwanted messages in early 2010, CNN Money reports. It gets worse: at times, customers were receiving 15 texts in a row, even in the middle of the night. Nobody needs a pizza offer that badly.

Of course, those texts were actually sent through a third-party text messaging service—in this case one called OnTime4U—so both companies will find themselves in the dock. And it could prove costly: the plaintiffs in the case are seeking damages of $500 per text. Think of all the pizza you could buy with that. [CNN Money]

Image by jdnx under Creative Commons license

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Wednesday, November 14th, 2012 news No Comments

Facebook’s Latest Move Shows How Hard It Is To Get People To Check In (FB)

Source: http://www.businessinsider.com/facebook-social-wi-fi-check-ins-2012-11

Facebook check-ins

Facebook might have found a way to get people to use a long-neglected feature: check-ins, where you announce to your friends where you are.

It is testing a new service that offers local businesses free Wi-Fi through a router. To get online, customers must either check in using Facebook or get a passcode.

Facebook will provide the router for free, but businesses must pay for the Internet connection.

How does this help businesses? The check-in offers two chances for them to get free promotion on Facebook.

When users check in, they post their location with the business’s name on their Timeline and on friends’ News Feeds.

After they check in and get access, they’re directed to the business’s Facebook page. If they click Like on that page, that action also gets broadcast.

Facebook, in turn, can try to get the business to buy ads that make these check-ins and Likes more prominent in the News Feeds of customer’s friends.

In order to access Facebook Wi-Fi, customers must first check in to the local business. After checking in, the router directs you to the business’s Facebook page, which may have deals or discounts.

Facebook tells us this actually started as a hackathon project. That’s why they’re only testing the service at a few local businesses for now. Back-of-the-envelope math suggests it would take a lot of ad spending to earn back the cost of the router.

In theory, this might be a threat to Foursquare, whose mobile app centers around check-ins. A lot of people worried about Foursquare when Facebook first launched check-ins in 2010.

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But the real problem that Facebook and Foursquare seem to face is apathy. Only 10 percent of adults use check-in services, according to a Pew Internet study conducted in May. For smartphone users, the number is a little higher at 18 percent. But so far, the prospect of deals and discounts hasn’t proved compelling for most people.

Even Foursquare has started talking about how people use its app without checking in to find local information.

Maybe free Wi-Fi will prove a better incentive.

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Friday, November 2nd, 2012 news No Comments

An Enormous Chinese Price War Backfired For Everybody Involved

Source: http://www.businessinsider.com/an-enormous-chinese-price-war-backfired-for-everybody-involved-2012-9

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Some of China’s largest retailers are facing an official investigation for deceptive sales practices after a recent price war spiraled out of control.  

At the Wall Street Journal, Laurie Burkitt reports that one company’s promotion drove a race to the bottom. From the piece:     

Beijing Jingdong sparked the latest price war last month after Chief Executive Liu Qiangdong said on his microblogging site that he would dispatch 5,000 agents to check prices at rival outlets and would undercut their prices at least 10%. Suning and Gome responded by agreeing to offer consumers lower prices on the companies’ e-commerce sites.

It worked at first; Beijing Jingdong’s 360buy.com sold upwards of 250 million yuan worth of goods in three hours.

But then the competing offers spread to Chinese social media and snowballed to the point where companies were apparently unable to offer stated discounts and ran out of items, sparking widespread anger. 

China has many consumers, but not much in the way of consumer protection. Pressure on these retailers from slumping demand and rising inflation mean they occasionally resort to dubious pricing practices.

It’s a sign what’s at times still an awkward hybrid economy, even as China moves towards surpassing the United States as the world’s largest economy. 

Rapidly changing prices are becoming an inevitable part of online retail. Combining that with brick and mortar outlets and the sheer size of China’s burgeoning consumer class created a complete disaster.

See also: Here’s What Led To Explosive Growth For Chinese And Indian Entrepreneurs

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Thursday, September 6th, 2012 news No Comments

Bloggers Say Frequent Updates, Social Promotion Key Traffic Drivers

Source: http://www.marketingcharts.com/topics/behavioral-marketing/bloggers-say-frequent-updates-social-promotion-key-traffic-drivers-22452/

American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success of a […]

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Saturday, June 23rd, 2012 news No Comments

Use Amazon’s Price Check App and Get Up to $15 Off Your Purchases [Deals]

Source: http://lifehacker.com/5865572/use-amazons-price-check-app-and-get-up-to-15-off-your-purchases

Use Amazon's Price Check App and Get Up to $15 Off Your PurchasesiPhone/Android: This Saturday, December 10 would be a good day to go shopping. Amazon’s offering 5% off (up to $5) for select items if you barcode scan them using its Price Check app; the offer can be used three times.

To get the discount, you’ll need to check prices on a qualifying item in one of these categories: Electronics, toys, sports, music, and DVDs. After putting it in your shopping cart with the Price Check App, you’ll have 24 hours to buy it (you can do it from the Amazon website or other Amazon apps) and get the 5% discount automatically applied.

As we’ve noted before Amazon Price Check is a really versatile price checking app you can use to look up products using your voice, photos, barcodes, or old-fashioned text search.

The promotion starts at 9pm PST December 9 and runs through 11:59pm PST December 10. So go download the app by the weekend, if you haven’t already.

Price Check for iPhone and Android | in the iTunes App Store | in Android Market


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Tuesday, December 6th, 2011 news No Comments

Advertising Can Prevent Purchases

Source:  http://www.marketingcharts.com/topics/behavioral-marketing/distateful-ads-hurt-brand-appeal-12414/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

More than one-third of Americans will not purchase a brand because of distasteful advertising,according to a new Adweek Media/Harris Poll.

Advertising Can Prevent Purchases

Thirty-five percent of respondents said they have chosen not to purchase a certain brand because they found the advertisements distasteful. Another 22% said they have not done so but have thought about doing it, and 43% said they have never done so.

Gender, Age Make Varying Differences

The gender and age of a consumer can have a varying impact on whether they will choose not to buy a brand due to distaste for some part of its promotional strategy. Slightly more women (36%) have chosen not to purchase a brand due to its advertising than men (35%). However, more men have chosen not to purchase due to its spokesperson (32%) than women (25%). More men have also chosen not to purchase a product due to a program or event sponsored by it (29%) than women (22%).

College Grads, Wealthy More Easily Offended

College graduates and respondents earning more than $75,000 a year had the highest levels of choosing not to purchase a brand due to some part of its promotional strategy. Forty-three percent of college graduates have chosen not to purchase a brand due to distasteful advertising, compared to 37% of respondents with some college and 29% with a high school degree or less.

In addition, 33% of college graduates have chosen not to purchase a brand because of the spokesperson, compared to 31% of respondents with some college and 23% of respondents with a high school degree or less. And 33% of college graduates have chosen not to purchase a brand because of a sponsorship issue, compared to 27% of respondents with some college and 24% of respondents with a high school degree or less.



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Sunday, March 28th, 2010 digital 1 Comment

What viral videos look like; what non-viral videos look like — by the stats

The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.

Viral video examples – notice the asymptotic curve towards the max on the total views chart.

Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009.  “Other/viral” gave it its first big boost and embedded views gave it another big push.
frozen-grand-central-improveverywhere-viral

No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

no-pants-subway-ride-improveverywhere-viral

NON-viral video examples – notice the straight line of the total views chart.

corbin-bleu-non-viral-video

ashley-tisdale-non-viral-video

Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

godaddy-viral-non-viral-videos

In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

tea-partay-partially-viral-video

Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.

sony-grand-central-stunt-video

How the JKWedding Viral Video was A Manufactured Success

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Friday, July 31st, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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