proof

These Were The 20 Most Popular Ads On YouTube In 2012

Source: http://www.businessinsider.com/youtubes-20-most-popular-ads-of-2012-2012-12

toyota ad women couch

There are the ads you have to watch — and the ads you actually want to watch.

From Snoop Dogg/Lion rapping about Hot Pockets to a Nike Football spot that got 20 million-plus hits in less than seven months, YouTube compiled a list of 2012’s best-of-the-best: The 20 ads that people actually chose to see, sometimes over and over again.

According to its blog, “The 2012 YouTube Ads Leaderboard celebrates the U.S. ads that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 200 million combined views, it’s proof that if you make it great, they will come.”

While some agencies showed its endless ability to make viewing gold — Wieden + Kennedy had seven ads on the list including the top spot and four Old Spice ads — there were other smaller shops that also cracked the viral code.

20. Old Spice’s “Vending Machine” ad was viewed 3,885,113 times.

Creative agency: Wieden+Kennedy

Media agency: Wieden+Kennedy

Uploaded 2/1/12

19. Old Spice’s “Bed” ad was viewed 4,245,346 times.

Creative agency: Wieden+Kennedy 

Media agencyWieden+Kennedy

Uploade! d 9/22/1 2

18. Fiat’s “House Arrest” ad starring Charlie Sheen was viewed 4,271,297 times.

Creative agency: Doner 

Media agency: Universal McCann

Uploaded 3/1/12

See the rest of the story at Business Insider

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Thursday, December 13th, 2012 news No Comments

JCPenney’s New Concept Shops Are Killing It, And Here’s Proof (JCP)

Source: http://www.businessinsider.com/jcpenneys-new-shops-succeeding-2012-9

JC Penney

JCPenney CEO and former Apple retail chief Ron Johnson has been constantly criticized for his performance thus far in the turnaround attempt of the ailing retailer, but now, he’s got some very good news.

JCPenney’s new shops inside the department stores are rocking 20 percent higher comps than the rest of the store.

“Shops are working,” said Johnson.

What’s he most impressed with?

The Levi’s shop is his pride and joy — the one with the denim bar. It’s getting double digit comps in mens. 

“Both are doing well above what we planned,” said Johnson.

Johnson also focused on Sephora, a shop that JCPenney has actually had for a while now. He says that Sephora continues to comp in year six. In the future, he’s planning on slightly larger Sephora stores. Izod and Liz Claiborne are also doing great, said Johnson.

The in-house jcp brand is a bit more complicated. The women’s shop is doing well, said Johnson, but the mens is behind. He said that the “colors might be a bit advanced,” since JCPenney’s offering a lot of vibrant colors like purple and orange.

NOW SEE: Huge Photos Of JCPenney’s New Concept Shops >

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Wednesday, September 19th, 2012 news No Comments

More Evidence That The iPhone 5 Is Going To Have A Very Thin Screen (AAPL)

Source: http://feedproxy.google.com/~r/businessinsider/~3/aaZBkjKpEWU/more-evidence-that-the-iphone-5-is-going-to-have-a-very-thin-screen-2012-8

artist render of iphone 5 white

For months, there have been rumors that the next iPhone would have a thinner screen. Several reports have said that Apple’s supply partners were developing a new process called in-cell technology, which integrates touch screen sensors directly into the LCD screen, thereby eliminating a layer from the screen.

Now, we have the biggest proof yet that this is in fact happening.

LG confirmed during a press event on Wednesday that the company is now mass producing new display panels that use this in-cell technology, according to The Wall Street Journal.

“We had some hard times (in developing the new in-cell technology) at first…but it seems those hard times have finally ended,” said Han Sang-beom, LG Display’s CEO, according to The Journal. “The in-cell technology is the industry’s latest development. (But) we will be able to supply the panels without any fail.”

LG has supplied display panels for Apple products in the past, and previous reports claimed that LG would be one of several companies producing the new thinner screens for the next iPhone. Given that LG’s announcement comes just a couple weeks before Apple is expected to unveil the next iPhone, it seems a pret! ty safe bet that the screens are for that.

So, what will a thinner iPhone screen actually mean for users? Two things, probably:

  • A thinner phone, overall.
  • A more expensive repair, if the screen breaks. That’s because the touch sensors will be built into the glass. If you crack an iPhone 4 screen, you can keep using your phone. That probably won’t be the case with the iPhone 5.

A thinner screen may also make more room for a bigger battery.

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Thursday, August 23rd, 2012 news No Comments

Source: http://gizmodo.com/5936536/new-frankenstein-virus-can-build-itself-on-any-computer-from-stolen-snippets-of-code

New Frankenstein Virus Can Build Itself on Any Computer From Stolen Snippets of CodeWhat if a virus were a shapeshifter, able to change its appearance each time it infects a machine? What if a virus used your own files against you, able to ransack the programs on your computer for the bits of code it needs? Judging from the progress made on the Frankenstein virus, a venture sponsored by the U.S. Air Force, that may soon be a reality.

Developed by two professors at the University of Texas at Dallas, New Scientist says the Frankenstein virus is essentially a program compliler with directions about the algorithms it needs to assemble. Once unpacked and functional, it begins searching the software on your computer for the code it needs—generally taking little snippets called gadgets. These gadgets are written to perform specific actions and thus can be transposed over to another program more easily. The researchers only had the Frankenstein virus create two simple algorithms as a proof of concept, but they believe it can assemble any program, including full-scale malware.

And though there have been other viruses that can change their code, Frankenstein is believed to be more dangerous because it can also change its every aspect of itself to hide on your computer.

Frankenstein is different because all of its code, including the blueprints and gadget-finder, can adapt to look like parts of regular software, making it harder to detect. Just three pieces of such software are enough to provide over 100,000 gadgets, so there are a huge number of ways for Frankenstein to build its monster, but it needs blueprints that find the right balance. If the blueprint is too specific, it leaves Frankenstein little choice in which gadgets to use, leading to less variation and making it easier to detect. Looser blueprints, which only specify the end effects of the malware, are too vague for Frankenstein to follow, for now.

Obviously the military wants this for its ongoing cyberwarfare efforts. But if this ever gets in the hands of script kiddies, we’re in trouble. [New Scientist]

Image by gualtiero boffi/Shutterstock

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Tuesday, August 21st, 2012 news No Comments

More Proof That Apple Is Crushing Android In The Platform War (AAPL, GOOG)

Source: http://www.businessinsider.com/apple-beating-android-in-platform-race-2012-6

Here’s more proof that Android, despite having a huge lead in marketshare, is still losing the platform war to Apple.

As you can see in this chart, 69 percent of new apps started by developers in the first quarter of the year were for iOS, as opposed to 31 percent for Android. The data comes from Flurry, which is a mobile analytics company working with thousands of developers.

What this means is that for every 10 new apps started by a developer, seven are for the iPhone, and just three are for Android.

What is the “platform war”? It’s a battle to get the best software from the best developers on your platform.

As we explained earlier this week, marketshare only matters if it means developers are focused on your platform first. If developers choose Android first, then Apple has a big problem. It misses out on the best software. If it misses out on the best software, consumers are more likely to choose Android.

For whatever reason, despite Android’s huge lead in marketshare, developers still choose Apple’s iOS first. Until this changes, Apple’s smaller share of the market is not a big problem.

Android defenders might look at this chart and note its share of the new project starts are growing on a sequential basis. However, Flurry says, “While Google made some gains in Q1 2012, edging up over the 30 percent mark for the first time in a year, this is largely due to seasonality, as Apple sees a spike in developer support leading up to the holiday season.”

Flurrychart

 

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Thursday, June 7th, 2012 news No Comments

Source: http://gizmodo.com/5914577/did-this-sad-old-democrat-buy-his-facebook-popularity

Did This Sad Old Democrat Buy His Facebook Popularity?Campaign season is heating up, and in Michigan’s 3rd congressional district the Democratic primary battle pits an entrenched 60-year-old against a young social media upstart. Guess whose campaign has more Facebook Likes? Old man Steve Pestka’s. He’s got the best Facebook friends money can buy.

Eclectablog reports the curious rise of Steve Pestka’s Facebook popularity. Pestka has been running a pretty traditional campaign against Trevor Thomas, who’s running a “more modern campaign” that “involves heavy use of social media to create a buzz and appeal to a wider cross-section of voters.” Then a few weeks ago, Pestka’s Facebook popularity skyrocketed from just over 1000 likes to some 7500. Impressive! Er, except it’s pretty suspicious:

But what’s even stranger than the surge is the demographics of his followers. If you look at the screenshot above, you’ll see his “Most popular age group” is 13-17 year-olds and his most popular city is in Israel. In April, it was kids in the age range of 13-17 from the Philippines:

While this is hardly definitive proof that Pestka’s campaign went on a Facebook Like shopping spree, it’s hard to think of any other plausible explanation. Eclectablog spoke to the Pestka campaign, which claimed that the meteoric rise was due to nontargeted Faebook ads. Yeah, sure, right. Dear inexperienced social media people of the world: Don’t try to be sneaky. We will catch you. [Eclectablog via Sean Carlson]

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Thursday, May 31st, 2012 Uncategorized No Comments

Researchers develop silicon ReRAM chip, send warning shot to Flash memory

Source: http://www.engadget.com/2012/05/20/researchers-develop-silicon-reram-chip/

Researchers develop silicon ReRAM chip, send warning shot to Flash memory

Does the word ReRAM ring a bell? No? Well, the key point is that it’s much faster than NAND memory, and it’s making its way into chips from Elpida, Sharp and Panasonic. Further proof that ReRAM is on the up and up? Researchers at University College London have used this technology to make a chip that operates at 100 times the speed of standard Flash memory. The device is composed completely of silicon oxide, which improves the chip’s resistance, and it doesn’t require a vacuum to work (which makes it cheaper to produce). But this new chip is more than just a faster alternative to Flash; its ability to move between different states of conductivity means it can be configured as a memristor, or a device that handles both data-processing and storage tasks. In the long term, researchers hope this technology can pave the way for silicon oxide CPUs — and UCL is already using this design to help develop transparent memory chips for mobile devices. Need to know more? Feast your heart on the gritty details via the link below.

Researchers develop silicon ReRAM chip, send warning shot to Flash memory originally appeared on Engadget on Sun, 20 May 2012 06:54:00 EDT. Please see our terms for use of feeds.

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Sunday, May 20th, 2012 news No Comments

The Best Proof We’ve Seen Yet That Being On Twitter Can Make You Money

Source: http://www.businessinsider.com/the-best-proof-weve-seen-yet-that-being-on-twitter-can-make-you-money-2012-2


This morning, news broke that the Greeks had a reform deal. The Euro shot up on the news.

But if you were on twitter, you could have profited early.

Trader @pawelmorski just posted this annotated chart.

chart

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Thursday, February 9th, 2012 news No Comments

The Best Proof We’ve Seen Yet That Being On Twitter Can Make You Money

Source: http://www.businessinsider.com/the-best-proof-weve-seen-yet-that-being-on-twitter-can-make-you-money-2012-2


This morning, news broke that the Greeks had a reform deal. The Euro shot up on the news.

But if you were on twitter, you could have profited early.

Trader @pawelmorski just posted this annotated chart.

chart

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Thursday, February 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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