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Apple Announces Siri Integration With Car Companies, Car Companies Say, ‘What?’ (AAPL)

Source: http://www.businessinsider.com/apparently-no-one-told-chrysler-that-its-supposed-to-build-siri-into-its-cars-2012-6

Apple car partnerships

One of the most exciting announcements to come from Apple’s developers conference this week was the news that it has partnered with nine automakers to integrate Siri into cars in the next 12 months. But apparently not all of the car companies are on the same page.

Fast Company reached out to each of the nine car companies and found that “just a few” confirmed they are working to add Siri into their cars in that time frame. Others like Audi said it was unsure whether the project is doable in the next 12 months and Toyota said “there are no particular applications planned at this time.”

In fact, Fast Company notes that one car company, Chrysler, didn’t even seem to know about the news when asked.

“We haven’t seen the statements attributed to Apple and we have nothing to announce at this time,” one Chrysler spokesperson told the publication.

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Wednesday, June 13th, 2012 news No Comments

Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media

Source: http://www.forbes.com/sites/erikkain/2012/02/29/why-you-should-build-brand-loyalty-before-worrying-about-seo-especially-in-the-age-of-social-media/

 

Megan Garber has yet another fantastic post up in The Atlantic. She notes that revenue is up for the New York Times, and that the ability of that publication to build a strong brand, rather than cater simply to the whims of SEO, has made it a stronger company for the long haul:

Click here to continue reading >

 

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Friday, March 2nd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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