publishers

CPMs Hold Strong as the Standard for Digital Ad Measurement – eMarketer

source: http://www.emarketer.com/Article/CPMs-Hold-Strong-Standard-Digital-Ad-Measurement/1010302

Though all of these value-adds justify the command for higher CPMs called for by publishers offering native advertising opportunities, the greater focus on engagement might have brands calling for pricing that follows suit. One such model is CPE, which native ad providers such as YouTube and Twitter offer. Such a pricing structure is a direct reflection of the metric an Online Publishers Association (OPA) and Radar Research study found the majority of US marketers used to measure native advertising: engagement.

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Wednesday, October 16th, 2013 news No Comments

Different Definitions of Native Advertising

source: http://www.emarketer.com/Article/How-Native-Ad-Campaigns-Shaping-Up/1010064

But even as more publishers roll out native advertising, there is still variation in how they think about and begin to define the new ad products. Nearly all publishers attested to the most essential definition of native advertising as “integration into the design of the publisher’s site and [an ad that] lives on the same domain.” And nearly nine out of 10 also said that native advertising was “content produced in conjunction with the advertiser, or by the advertiser, that runs within the editorial stream.” A slightly lesser 79% believed native advertising must be clearly delineated and labeled as such.

These may be crystallizing as the central tenets of native advertising.

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Wednesday, July 24th, 2013 news No Comments

Variety of Sign-In Options Still Key for Social Logins – eMarketer

source: http://www.emarketer.com/Article/Variety-of-Sign-In-Options-Still-Key-Social-Logins/1010067

As has long been the case, the type of site being accessed has an effect on user preferences. Facebook has the strongest hold when it comes to sign-ins on gaming and entertainment sites (64% of the total in Q2 2013), music sites (61%) and retail sites (59%).

Despite Facebook’s rising popularity for social sign-in functions, however, publishers and retailers would be wise to note that its takeover is far from complete. Significant chunks of every audience still prefer to sign in with an ID from Google, Yahoo! or some other site—and since a large part of the draw of social sign-in is its convenience, users still need these options to be satisfied.

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Tuesday, July 23rd, 2013 news No Comments

drag2share: CHART: How Tablets Are Driving A Huge Explosion In Mobile Video

source: http://feedproxy.google.com/~r/businessinsider/~3/bOF-z3NLTEg/tablets-driving-explosion-mobile-video-2013-7

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taki! ng shape , with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:


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Wednesday, July 17th, 2013 news No Comments

54% of Online Ads Aren’t Viewed – comScore

source: http://www.marketingcharts.com/wp/topics/integrated-cross-media-convergence/54-of-online-ads-arent-viewed-30271/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

by MarketingCharts staff

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Thursday, June 13th, 2013 news No Comments

Hearst starts publishing iPad magazines days before print editions

Source: http://www.engadget.com/2013/01/18/hearst-starts-publishing-ipad-magazines-days-before-print/

Hearst starts publishing iPad magazines days before print, sees something in digital after all

Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their print equivalents hit the racks — that we can tell, the first time a major magazine producer has given tablets an early lead. While the full terms aren’t public, Apple has confirmed to AllThingsD that other publishers are welcome to take the same route, and it mentions in the App Store that other online stores don’t have the same privilege. The early access has clear competitive benefits for both Apple and Hearst, which get customers to flock away from competing e-bookstores and publications, but it’s also a sign of Hearst’s confidence in the tablet as a medium: much like movie studios, it’s betting that digital is strong enough to stand on its own.

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Via: AllThingsD, TechCrunch

Source: App Store

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Friday, January 18th, 2013 news No Comments

When People Use Mobile Devices (AAPL, GOOG, MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-mobile-and-pc-content-2012-9

Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as “mobile” in the chart below.

This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.

What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what “personal computing” really means. If we’re doing mobile computing largely during our personal time, which is when we’re out of work, it means people are more likely to buy tablets than traditional PCs in the future.

chart of the day, mobile and pc content consumption, september 2012

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Wednesday, October 3rd, 2012 news No Comments

When People Use Mobile Devices (AAPL, GOOG, MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-mobile-and-pc-content-2012-9

Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as “mobile” in the chart below.

This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.

What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what “personal computing” really means. If we’re doing mobile computing largely during our personal time, which is when we’re out of work, it means people are more likely to buy tablets than traditional PCs in the future.

chart of the day, mobile and pc content consumption, september 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

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Wednesday, September 26th, 2012 news No Comments

Young Women Are The Most Valuable Mobile Ad Demographic

Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).

This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.

Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.

Mobile Ads eCPM By Audience Age And Gender

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Wednesday, February 29th, 2012 news No Comments

A Leak From The USA TODAY Shows How The Kindle Fire Is Blowing Away Other Android Tablets (AMZN, APPL)

Source: http://www.businessinsider.com/a-leak-from-the-usa-today-shows-how-the-kindle-fire-is-blowing-away-other-android-tablets-2012-2


Here’s an interesting look at how the platform wars are playing out across smartphones and tablets.

GeekWire landed an internal slide from USA Today that lists how many times its application has been downloaded. USA Today has a wider, more geographically diverse readership than most other newspapers, giving us insights into the ecosystem that we might not get from the typical measurement companies.

If USA Today’s internal statistics are any indication, the Kindle Fire is blowing other Android tablets out of the water. The slide shows 260,000 downloads of its app for Kindle Fire compared with only 130,000 for other Android tablets. That’s a two-to-one ratio.

The Kindle Fire still trails the iPad by some ~2.6 million downloads, but that’s unsurprising. What’s more impressive is how much headway the Kindle Fire has made in the short time since its release.

Further, you can see that the iPhone app is still beating the Android app in downloads. And Windows Phone has a lot of work to do.

usa-today-kindle-fire

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Friday, February 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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