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The Damning Data [Nexus One]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/BrVXM_LnhYs/the-nexus-ones-3g-problem-pt-ii-the-damning-data

Google’s Nexus One support forums have been flooded with anecdotes about the phone’s poor 3G connectivity, so one user decided to follow up with some reasonably scientific tests. The conclusion? The Nexus One is kind of terrible at basic cellphonery!

The test was simple and limited, consisting of one dude, user WV, wandering in and out of his house, recording signal strength as measured in dBm and ASU with Android’s built-in metering app. Assuming the Nexus One is supposed to work like a normal cellphones—that is, it connects to 3G networks when they’re available and EDGE only when they’re not—something’s wrong.

Since the phone is obviously finding and receiving the cellular signals just fine, but not handling them as you’d expect, randomly flipping between the two—and evidently preferring EDGE most of the time—no matter how strong its signal is. This points to a software issue, not a hardware issue. That, and this:

OK. I found “Phone Info” screen through “Any Cut”. This looks like a screen not intended for average users. It clearly has settings that should not be messed with. However, it does have a pull down menu that was set to “WCDMA Preferred”. I changed this to “WCDMA Only”. The phone reset, and never a! gain saw the f’ing “E” on the signal indicator- ALL 3G. After about 1/2 hour of speed tests (150k – 800kbps) and google satellite map downloads (all definitely faster), I switched back to “WCDMA Preferred”. Guess what? After a few minutes, I was back on EDGE, even with a good signal. Switched back to “WCDMA Only”, and 3G it remains.

This doesn’t fully solve the problem, because as WV notes, if you fall out of T-Mobile’s 3G coverage area with EDGE disabled, you’re basically boned. But anyway, yes, this appears to be a software bug. Or, if you’re feeling conspiratorial today, like WV, a software feature:

My concern is whether T-mobile is being sneaky about this and purposefully dumbing down the 3G to Edge to reduce cell frequency congestion and/or their back-end network congestion.

I’m not sure I want to draw that nexus (haw?) quite yet, since the issue was first brought to light by comparing the Nexus One’s 3G/EDGE handling to other T-Mobile 3G Android handsets, and those, despite having the same data-sucking potential as the Google Phone, haven’t been throttled in any way. While Google and T-Mobile say they’re “investigating,” the evidence keeps mounting and the question looms larger: what’s really wrong with the Nexus One’s 3G? [Google Nexus One Support Forums]


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Monday, January 11th, 2010 digital No Comments

A new definition of “digital” – the collection of habits and expectations of modern users

By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics, technologies, devices, and channels to use to match these users’ habits and expectations.  If you know their habit is to search, then you wouldn’t blow your whole budget on TV ads and have nothing for them to find online when they search. if you believe they expect to be able to find information from their iPhones, then you wouldn’t make your whole site high bandwidth, flashy, and Flash because they wont be able to view it at all.

Thank you all for your comments and retweets.

HamiltonWallaceA New Definition of Digital: http://bit.ly/2deV5u Article nails how “digital” is changing behavior. Listen-up marketers!

glenngabeA New Definition of ‘Digital’ http://bit.ly/2deV5u via @acfou on ClickZ

belindaangRT @randymatheson: Do we need a new definition of ‘Digital’? | ClickZ http://ow.ly/qZ4N

randymathesonDo we need a new definition of ‘Digital’? | ClickZ http://ow.ly/qZ4N

jonnylongdenRT @arkley68: Good post by @acfou – A New Definition of ‘Digital’ – http://www.clickz.com/3635052 #measure #roi

BennaPReading: the new definition of ‘digital’ from @acfou -via Clickz – excellent and informative read http://www.clickz.com/3635052

bwhigamInteresting POV – A New Definition of ‘Digital’ – http://bit.ly/2deV5u

MJinNYCRT @acfou – Branding is dead; targeting is dying; social media is not media- A new definition of digital? – http://bit.ly/TTTPC

acfouBranding is dead; targeting is dying; social media is not media – if you believe this new definition of “digital” – http://bit.ly/TTTPC

SgtWiggidyA new definition of Digital – http://bit.ly/2deV5u – Good Read!

jacqueswarrenNot so hot about his definition of digital, but this is certainly an action packed article !! http://bit.ly/2deV5u

Adtraction_RAJ_The new definition of digital – not just websites anymore. http://bit.ly/pAfEP

arkley68Good post by @acfou – A New Definition of ‘Digital’ – http://www.clickz.com/3635052 #measure #roi

MPPR755DCSRT @kathymbaird Defining ‘digital’ http://tinyurl.com/yb5f9tq I work with a ‘digital’ team I teach a ‘digital’ course. This about sums it up

jeanaandersonI just had this conversation at an interview Tues: Is Digital killing the brand? Is creative losing its pull? http://www.clickz.com/3635052

RaynaNyc‘A New Definition of Digital’ http://bit.ly/Xn2Gr Thought provoking post by @acfou (via clickz)

HeidiPatmoreRT @Jussipekka Reading A New Definition of ‘Digital’ (via @DaGood) http://www.clickz.com/3635052

kathymbairdDefining “digital” http://tinyurl.com/yb5f9tq. I work with a “digital” team. I teach a “digital” course. This about sums it up.

mktmobileA New Definition of ‘#Digital’: is not about products, it’s all about habits and expectations http://bit.ly/iTH67

fsdigitalA New Definition of ‘Digital’? : http://bit.ly/moxhd

konsultantasRT @baltix A New Definition of ‘Digital’ http://htxt.it/ZnVv

JussipekkaReading A New Definition of ‘Digital’ (via @DaGood) http://www.clickz.com/3635052

baltixA New Definition of ‘Digital’ http://htxt.it/ZnVv

sunshooter81A New Definition of ‘Digital’: Many people actively search for things online. And the moment they type i.. http://bit.ly/19irO8

DeanLandRecommended reading. Good piece from AC Fou: RT @acfou: How do you define “digital”? I define it thusly … http://bit.ly/TTTPC

acfouHow do you define “digital”? I define it thusly … http://bit.ly/TTTPC

LevickHow the new definition of “digital” is shaping marketing trends (from @acfou) http://bit.ly/Xn2Gr

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Thursday, September 24th, 2009 digital No Comments

Brand Gravity attracts new customers and keeps current ones in orbit

If you think of your brand as the accumulated reputation in the eyes of your customers then you understand that some brands (a very few) have brand gravity — gravitational pull that attracts new customers and keeps current customers in “orbit.” Other brands which resort to shouting messages at target consumers have no gravitational pull; instead they fling unwanted debris (ad messages) at planetary passers-by. But instead of being attracted to the brand, these passers-by do everything they can to avoid getting hit by the debris.

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Thursday, January 8th, 2009 Branding 2 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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