purchasing

Compete Holiday Insights

Source: http://blog.compete.com/2011/11/04/compete-holiday-insights%e2%84%a2-2011/

With Halloween behind us, retailers are now full swing into the Holiday shopping season.  And consumers aren’t too far behind.  By the end of October, a little more than half of consumers surveyed said that they have begun their Holiday shopping.  In fact, 1 out of 10 consumers have completed at least half of their expected Holiday shopping.

Toys and games, electronics, and gift cards were popular gift items to purchase last week.  And while 1 in 3 consumers bought books the week end Oct 16, only 14 percent purchased books last week.  Santa was in a part mood last week, as can be seen by the jump in event ticket purchases.

Overall spend increased, probably do to the increase in higher ticket value items.  The average consumer spent $190 dollar online and $264 dollars in-stores on Holiday gift and items.  At this point in the season, consumers are still favoring in-store purchasing.

And where are consumers spending all of those in-store dollars?  Walmart, Best Buy, and Kohl’s were the most popular retailers to shop at last week.  Macy’s saw a large jump in foot traffic, probably due to their Party & Holiday Home sale.

Compete Holiday Insights™ will be your source for tracking consumers’ online and offline holiday shopping, so stay tuned for more posts like this in the coming weeks.


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Wednesday, November 9th, 2011 news No Comments

iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apps-iphone-ipod-android-2010-6

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Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.

AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:

  • iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
  • iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
  • There are probably more paid apps on a relative basis for iPhone than Android.
  • The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)

chart of the day, apps on iPhone, iPod, Android, 2010

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Monday, July 5th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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