q1
Internet Ad Revenues Reach Highest Numbers Ever
$8.4 billion. That’s the amount of revenue the world saw from internet advertising in Q1 2012.
The Interactive Advertising Bureau (IAB) released its bi-annual report today which shows Q1 2012 was the biggest quarter for online ad revenues ever. The data, collected independently by the New Media Group of PwC, shows a $1.1 billion increase (which is a 15 percent rise) from last year.
“More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone,” said Randall Rothenberg, IAB’s President and CEO, in a press release. “Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.”
Just a decade ago, the number was under $2 million.
Now check out how much money every continent in the world spends on mobile advertising. (The U.S. isn’t winning)>
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Three Mobile Video Trends To Watch
Source: https://intelligence.businessinsider.com/welcome
Video publishing platform Ooyala recently published its Q1 2012 state of online video report. The company powers videos for more than 1,000 online publishers, and collects anonymized viewing data from more than 200 million unique users per month. So it’s got a pretty good grasp on the state of online video.
Here are several important trends the report points out.
Longer videos. Viewers are watching longer videos on all devices, but especially on mobile devices. Long-form content, which they define as more than 10 minutes long, now accounts for 41 percent and 46 of time watched on smartphones and tablets, respectively.
Likewise, time watched per video video play increased 37 percent and 58 percent in the first quarter on smartphones and tablets, respectively:
Huge growth in mobile video share. Mobile video gained a huge share of overall time spent watching videos in the first quarter. Smartphones gained 41 percent, while tablets grew 32 percent.
Tablets’ share of overall time spent watching videos spikes after 6 p.m., as people get home from work and begin using tablets:
Smartphones’ share of overall time spent watching video also rises in the mornings and evenings, but the increase is less dramatic than tablets. Ooyala believes mobile video is not eating into traditional television, but consumers are using them as second (or third) screens.
(Note: Ooyala uses mobile to mean smartphones.)
High engagement on tablets. Tablets have a very high level of engagement (defined as percentage of viewers who finish 75 percent of the video). For long-form content, 30 percent of tablets viewers were engaged, just below connected TV viewers at 34 percent:
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The Scariest Thing About Google’s Earnings (GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-google-cost-per-click-change-2012-4
On Google’s earnings call yesterday, some analysts honed in on a particular trend: declining cost-per-click rates, or CPCs.
Google’s ad revenue is determined largely by two factors: the number of clicks on ads (“paid clicks”) and how much advertisers pay for each click (“CPC”). The first number has been rising fast — it was up 39% in Q1 of 2012, compared with the previous year.
But the second number has started to decline, and was down for the second consecutive quarter (as compared with a year ago).
Google said that the factors driving CPC are very complicated, and include foreign exchange rates, rising mobile usage of Google (where advertisers pay lower prices per click), faster growth in developing countries (where prices are lower), and changes in ad quality all have an effect.
Most analysts seem to agree that CPCs, taken in isolation, are not the best measure of Google’s business. But if you’re looking for a reason why the stock went down today, other than the new class of stock the company announced, this might be it.
The Only Two Smartphone Companies That Matter (AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-4
There are only two smartphone companies that matter: Samsung and Apple.
This chart shows preliminary smartphone shipment estimates for Q1 from analyst Horace Dediu of Asymco. As you can see, it’s a two horse race. Everyone else is irrelevant.
Halliburton Dumps RIM, Chooses iPhones For 4,500 Employees
Source: http://techcrunch.com/2012/02/06/halliburton-dumps-rim-chooses-iphones-for-4500-employees/
To say that RIM has had a tough time these past few months is an understatement, and today’s news probably won’t help raise the morale around Waterloo. According to AppleInsider, oilfield services giant Halliburton will soon be migrating their BlackBerry-toting workforce to run exclusively on a new fleet of iPhones.
I can also imagine the conversation now. “Sorry RIM, it’s not you, it’s us… alright, fine, it really is you.”
The news was sent out via an internal newsletter, which mentions that the reason for the switch was because the company “determined that the iOS platform offered the best capabilities, controls and security for application development.” It goes on to offer a basic timeline for the process — all 4,500 of Halliburton’s employee-operating BlackBerrys will be swapped for iPhones over the course of the next two years.
So what does this development mean for RIM? Not much at all, if Halliburton was the only company to jump ship. It’s clear that they’re not the only ones in search of some greener pastures — Apple CFO Peter Oppenheimer pointed out during the company’s Q1 2012 earnings call that nearly all of the top Fortune 500 companies “now approve and support iPhones on their networks,” including Credit Suisse, Kimberly Clark, St. Jude Medical, and Nike.
Of course, that hardly means that all or even most of them will transition their workforce from one platform to the other. Still, it clearly shows that these companies are considering different, more compelling mobile options to help conduct their business. And with the first BlackBerry 10 device not slated to ship until much later this year, RIM may not have too many chances left to show off what they’re really capable of.
In the meantime, RIM continues to illustrate how serious they are about the enterprise market with the launch of initiatives like BlackBerry Cloud Services, which allows businesses using Microsoft Office 365 more fine-grained control over devices and their data. It’s clear that RIM isn’t going to give up their hard-won enterprise segment without a fight, but if their recently leaked roadmap is any indication, they’re running awfully low on bullets right now.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. Digital Consigliere
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