q1

Internet Ad Revenues Reach Highest Numbers Ever

Source: http://www.businessinsider.com/this-graph-shows-how-internet-ad-revenues-have-reached-its-highest-number-ever-2012-6

$8.4 billion. That’s the amount of revenue the world saw from internet advertising in Q1 2012.

The Interactive Advertising Bureau (IAB) released its bi-annual report today which shows Q1 2012 was the biggest quarter for online ad revenues ever. The data, collected independently by the New Media Group of PwC, shows a $1.1 billion increase (which is a 15 percent rise) from last year.

“More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone,” said Randall Rothenberg, IAB’s President and CEO, in a press release. “Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.”

Just a decade ago, the number was under $2 million.

IAB 2012 Q1 online ad revenue growthNow check out how much money every continent in the world spends on mobile advertising. (The U.S. isn’t winning)>

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Monday, June 11th, 2012 Uncategorized No Comments

Three Mobile Video Trends To Watch

Source: https://intelligence.businessinsider.com/welcome

Video publishing platform Ooyala recently published its Q1 2012 state of online video report. The company powers videos for more than 1,000 online publishers, and collects anonymized viewing data from more than 200 million unique users per month. So it’s got a pretty good grasp on the state of online video.

Here are several important trends the report points out.

Longer videos. Viewers are watching longer videos on all devices, but especially on mobile devices. Long-form content, which they define as more than 10 minutes long, now accounts for 41 percent and 46 of time watched on smartphones and tablets, respectively.

Time Watched By Video Length And Device

Likewise, time watched per video video play increased 37 percent and 58 percent in the first quarter on smartphones and tablets, respectively:

Time Watched Per Play

Huge growth in mobile video share. Mobile video gained a huge share of overall time spent watching videos in the first quarter. Smartphones gained 41 percent, while tablets grew 32 percent.

 Engagement By Video Length

Tablets’ share of overall time spent watching videos spikes after 6 p.m., as people get home from work and begin using tablets:

Weekday Viewing Habits

Smartphones’ share of overall time spent watching video also rises in the mornings and evenings, but the increase is less dramatic than tablets. Ooyala believes mobile video is not eating into traditional television, but consumers are using them as second (or third) screens.

(Note: Ooyala uses mobile to mean smartphones.)

Smartphone Viewing Habits

High engagement on tablets. Tablets have a very high level of engagement (defined as percentage of viewers who finish 75 percent of the video). For long-form content, 30 percent of tablets viewers were engaged, just below connected TV viewers at 34 percent:

 Engagement By Video Length, Q1 2012

 

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Wednesday, May 30th, 2012 news No Comments

The Scariest Thing About Google’s Earnings (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-google-cost-per-click-change-2012-4

On Google’s earnings call yesterday, some analysts honed in on a particular trend: declining cost-per-click rates, or CPCs.

Google’s ad revenue is determined largely by two factors: the number of clicks on ads (“paid clicks”) and how much advertisers pay for each click (“CPC”). The first number has been rising fast — it was up 39% in Q1 of 2012, compared with the previous year.

But the second number has started to decline, and was down for the second consecutive quarter (as compared with a year ago).

Google said that the factors driving CPC are very complicated, and include foreign exchange rates, rising mobile usage of Google (where advertisers pay lower prices per click), faster growth in developing countries (where prices are lower), and changes in ad quality all have an effect.

Most analysts seem to agree that CPCs, taken in isolation, are not the best measure of Google’s business. But if you’re looking for a reason why the stock went down today, other than the new class of stock the company announced, this might be it.

chart of the day, google cost-per-click change, april 2012

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Friday, April 13th, 2012 news No Comments

The Only Two Smartphone Companies That Matter (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-4

There are only two smartphone companies that matter: Samsung and Apple.

This chart shows preliminary smartphone shipment estimates for Q1 from analyst Horace Dediu of Asymco. As you can see, it’s a two horse race. Everyone else is irrelevant.

chart of the day, smartphone shipments, april 2012

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Thursday, April 12th, 2012 news No Comments

TV and Streaming Negative Correlation Continues

Source: http://www.marketingcharts.com/uncategorized/tv-and-streaming-negative-correlation-continues-19767/

Continuing a trend first reported in Q1 2011, the heaviest at-home streamers consume slightly less TV, while the lightest TV users are the heaviest streamers, according to [download page] an October 2011 report from Nielsen. Results from “The Cross-Platform Report” indicate that streaming is still a highly concentrated behavior, with 83% of all streaming taking [...]


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Tuesday, October 25th, 2011 news No Comments

IDC and Gartner award smartphone growth prizes to Apple and Google

Source: http://www.engadget.com/2010/05/19/idc-and-gartner-award-smartphone-growth-prizes-to-apple-and-goog/

Get ready to rumble, the latest Gartner and IDC smartphone numbers are out to give us a pretty good idea of how things shape up globally. Remember, IDC measures vendor shipments while Gartner measures actual handset sales to end users. So what does the data tell us? Well, to start with, in terms of smartphone devices, Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009 — IDC pegs growth at 56.7% on 54.7 million units for the same period. Both estimates easily outpace the 17% or 21.7% growth in worldwide units of mobile phones moved according to Gartner and IDC, respectively.

IDC’s list of top 5 smartphone device makers (pictured above) has Nokia at the number one spot repeating its 39.3% share as it did in Q1 of 2009 while RIM is down slightly from 20.9% in 2009 to a 19.4% market share in 2010. Apple (up from 10.9% to 16.1%) more than doubled its device shipments in the last year as HTC (up from 4.3% to 4.8%) and Motorola (up from 3.4% to 4.2%) all managed to increase their shares on higher volumes.

Regarding smartphone OS market share, Android’s global numbers echo its success in the US jumping from a 1.6% market share to 9.6% in just one year. Gartner claims that sales of Android-based phones increased 707% year-on-year to displace Windows Mobile in the top 5 for the first time. Apple’s iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10 as both RIM (down from 20.1% to 19.4%) and Symbian (down from 48.8% to 44.3%) dropped. See the OS numbers broken down into a no-nonsense table after the break.

Continue reading IDC and Gartner award smartphone growth prizes to Apple and Google

IDC and Gartner award smartphone growth prizes to Apple and Google originally appeared on Engadget on Wed, 19 May 2010 04:44:00 EST. Please see our terms for use of feeds.

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Wednesday, May 19th, 2010 news No Comments

TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009

With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.

Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574

Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).

Source: http://www.marketingcharts.com/television/tv-ad-revenues-drop-12-12613/yankeegroup-media-averages-apr-2010jpg/

Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.

TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.

The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.

TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.

Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.

Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.

Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.

Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.

About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”

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Thursday, April 15th, 2010 news, statistics 1 Comment

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