q2 earnings

Google, Facebook Account for Almost Half of UK Digital Ad Spend

source: http://www.emarketer.com/Article/Google-Facebook-Account-Almost-Half-of-UK-Digital-Ad-Spend/1010167

Google and Facebook continue to dominate the UK digital ad market, with their combined revenues accounting for nearly half of the £6.1 billion ($9.63 billion) expected in spending this year.

Google alone will account for 43% of all UK digital ad revenues, up from 41.9% in 2012, and looks set to reach 46.0% by 2015. Facebook will make up an additional 5.0% of digital ad spending in the UK this year, according to new eMarketer estimates. UK ad revenues at Facebook reached nearly £223 million ($353.3 million) in 2012, and the company will grow its UK ad business by 36% this year, eMarketer estimates, to £303 million ($481.4 million).

eMarketer’s previous forecast of Facebook’s UK ad revenues, released in June 2013, projected £279 million ($442.2 million) for this year. Facebook’s Q2 earnings results were higher than expected, leading to the upward revision to eMarketer’s forecast.

The two companies’ hold on the digital display market is almost equally as strong as their hold on the total digital ad market, though shares of the display market are more evenly distributed between the two companies. Google will account for nearly a quarter of all UK digital display ad spending this year, eMarketer estimates, while Facebook will contribute a further 20.2% to the total. By 2015, eMarketer expects Google and Facebook to make up 56.8% of the overall UK display ad market, with Google taking a widening share of the total.

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Wednesday, August 28th, 2013 news No Comments

Mobile Accounts For 41% of Ad Revenues; 71% of MAUs

source: http://www.marketingcharts.com/wp/interactive/facebook-mobile-accounts-for-41-of-ad-revenues-71-of-maus-35313/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q22013-July2013The much-seized-upon news from Facebook’s Q2 earnings release [pdf] was that mobile now accounts for 41% of ad revenues, a big jump from 30% in Q1. It’s no secret that a growing proportion of Facebook’s users are visiting the site from mobile phones, so how does that 41% stack up when compared against Facebook’s mobile audience? This past quarter, mobile monthly active users (MAUs) represented 71% of its total MAU audience of 1.16 billion.

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Thursday, July 25th, 2013 digital No Comments

Consumers Say Ads Interfere With Experience on Facebook More Than Other SocNets

source: http://www.marketingcharts.com/wp/interactive/consumers-say-ads-interfere-with-experience-on-facebook-more-than-other-socnets-35253/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ACSI-Consumer-Apathy-Ads-Social-Media-July2013Facebook will report Q2 earnings shortly and no doubt there’ll be some impressive ad revenue figures. But those ads may be irritating a growing number of consumers, per study results [download page] from the American Customer Satisfaction Index (ACSI). The study found 27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites such as LinkedIn (23%), YouTube (23%), Pinterest (15%), Google+ (15%) and Twitter (12%).

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Thursday, July 25th, 2013 news No Comments

Facebook’s Q2 Earnings — Huge EPS Beat, Stock Up 15% After Massive Increase In Mobile Ads (FB)

Source: http://www.businessinsider.com/facebook-earnings-for-q2-2013-2013-7

mark zuckerberg on phone 2

Facebook has blown away expectations on both topline revenues and bottom line earnings per share.

The beat came on a massive increase in mobile advertising, which was ~$656 million in Q2, up from $375 million in Q1.

EPS: 19 cents (expectation was 14 cents).

Total Revenue: $1.81 billion (expectations were $1.62 billion).

Refresh this post for updates by clicking here.

The stock took a big leap after the numbers came out, up 15% in seconds. FB has been trading around $26.30 all day. It’s now above $30 for the first time in weeks.

While we’re waiting for the call to begin, here are the highlights from the press release:

The revenue gain came after Facebook for the first time signed up 1 million-plus active advertisers. Ad revenue was $1.6 billion. Mobile ad revenue is now 41% of Facebook’s ad revenue.

Facebook for Every Phone passed 100 million users. FEP is Facebook’s feature phone app, which is popular in developing countries. There are also now 100,000 Facebook apps available for users.

User numbers:

  • Daily Active Users: 699 million, up 27%.
  • Monthly Active Users: 1.15 billion, up 21%.
  • Mobile MAUs: 819 million, up 51%.

Here’s a snapshot of the top and bottom lines:

Facebook Q2 2013

Facebook will host its Q2 2013 earnings call in the next few minutes and we’ll be providing live coverage right here.

Here’s the context to the call: Facebook appears to have delayed its introduction of video ads, and the report that some agencies reduced their adspend on the platform turned out to be a red herring, as we suggested.

Disclosure: The author owns Facebook stock.

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Wednesday, July 24th, 2013 digital No Comments

drag2share: Facebook Q2: Zuckerberg Delays $1 Million Video Ads That Will Kill TV (FB)

source: http://feedproxy.google.com/~r/businessinsider/~3/ZQrmX8OnrSY/facebook-q2-1-million-video-ads-that-will-kill-tv-2013-7

mark zuckerberg

The big question we’re hoping Facebook CEO Mark Zuckerberg will answer on his Q2 earnings call is this: When will Facebook fire its broadside at the TV business by finally rolling out the first of its long-planned, not-yet-seen, $1 million video ads?

Our sources tell us that Facebook sales teams are pitching the ad units to big media buying agencies, and have gotten enthusiastic responses. It will happen, we’re told.

That means video ads on Facebook are coming to your news feed soon; news of them leaked in April. In an amazing coincidence, the ads will reportedly be 15 seconds long — the same length as an Instagram video (which Facebook also owns).

They might not arrive anytime soon, however.


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Wednesday, July 24th, 2013 news No Comments

Barnes & Noble looks to sell publishing arm, keeps the other to hold a Nook Tablet

Source: http://www.engadget.com/2012/01/04/barnes-and-noble-looks-to-sell-publishing-arm-keeps-the-other-to/

In a sign of ever shifting priorities in the ole book business, Nook’s papa is reportedly looking to sell its publishing unit, Sterling Publishing. According to the Wall Street Journal, B&N acquired Sterling in 2003, ramping up its publishing efforts after more than 30 years in the business. News of a possible sale follows last month’s Q2 earnings report that saw a $6.6 million net loss for the bookseller. That same quarter, the company’s Nook business took an 85 percent leap forward, landing it a $220 million value. Barnes & Noble has yet to comment.

Barnes & Noble looks to sell publishing arm, keeps the other to hold a Nook Tablet originally appeared on Engadget on Wed, 04 Jan 2012 19:59:00 EDT. Please see our terms for use of feeds.

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Thursday, January 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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