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If You’re Still Unimpressed With Bitcoin Wait Until You See This Bitcoin ATM

Source: http://www.businessinsider.com/robocoin-bitcoin-atm-2013-9

robocoin

RoboCoin is a digital kiosk that lets its customers buy and sell Bitcoin for cash. For all intents and purposes, it’s a Bitcoin ATM.

Brothers Mark and John Russell of Las Vegas are the brains of the operation, having already run a software company that builds software powering more conventional ATMs. Russell was already an avid Bitcoiner, so building a Bitcoin ATM was just a natural extension of what they were already doing.

Here’s how it works. You put your cash deposit into the machine and either it tell it to generate a digital Bitcoin wallet for you and put your money there, or give the machine a preexisting wallet address for depositing your coins. It will print a QR code as a receipt of your transaction. About 10 minutes later, the Bitcoin network will push your transaction through, giving you access to your new Bitcoins.

If you want cash for your Bitcoins, bring your QR code back to a RoboCoin kiosk, scan it, and watch as it dispenses your physical money. Bitcoin to cash instantly, cash to Bitcoin almost instantly (consider the three- or four-day waiting period).

The Russells don’t intend to operate the RoboCoins themselves, but will instead sell the devices to operating partners for $18,500 (the price will later rise to $20,000). It’s not clear where the brothers foresee the ATMs being placed. Those who buy the kiosks will have to be smart when it comes to following financial regulations. These ATMs are essentially a money-launderer’s dream come true, but that’s hardly the point here. Where Bitcoin likely feels intractable for some, RoboCoin brings it into the physical world. Suddenly we’re dealing with Bitcoin right in front of us in terms that we understand – it’s just like any ATM you’ve used a thousand times before. It simply builds a bridge between digital and physical currency.

The first RoboCoin kiosk will open later this year in Vancouver and will spread quickly thereafter, according to the plan. The Glas! ers tell us there’s already plenty of interest. Check out the video below to see what a sample transaction looks like:

 


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Monday, September 9th, 2013 news No Comments

QR Code Scanner Age and Gender Breakdowns in Q2

source: http://www.marketingcharts.com/wp/interactive/qr-code-scanner-age-and-gender-demographics-in-q2-35509/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ScanLife-QR-Code-Scanner-Gender-Splits-Aug2013ScanLife is out with its latest quarterly Mobile Barcode Trend Report [pdf] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as research suggests that within the US the amount of scanners isn’t keeping up with the growth in smartphone penetration. Nevertheless, ScanLife’s latest study reveals some interesting demographic breakdowns of the barcode scanner.

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Friday, August 2nd, 2013 news No Comments

Sennheiser boasts anti-counterfeit efforts, unveils new authentication technologies

Source: http://www.engadget.com/2012/08/22/sennheiser-anti-counterfeit-china/

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You know Sennheiser’s pissed when it holds a press conference just to talk about its anti-counterfeit efforts. In Guangzhou yesterday, the German audio company brought along two executives to debut its new authentication technologies on its retail packaging: a shiny Tesa PrioSpot authenticity label plus a “fool-proof” online look-up system. For the former, President of Corporate Services Volker Batels claims it’s treated as securely as one would with cash money, in the sense that it has many visible and invisible features.

There’s also a QR code plus its corresponding label ID printed below the foil, and scanning the former or entering the latter on qr-sennheiser.com returns a virtual copy of the foil label plus a visual description. If what you have matches the label on the screen then hakuna matata. But if the code’s been looked up many times already, the website will also give you a warning like in the screenshot after the break — chances are the label’s been duplicated, so potential buyers should always check this before handing the money over.

Marc Vincent, the company’s President of Greater China, aims to have this “urgent project” covering most products by the end of this year. “We have been fighting counterfeits for five years with some result, but now we have officially declared war on counterfeiting,” Mr. Vincent said in a stern voice. “Manufacturers of counterfeit products are social parasites. They really damage our reputation.”

Gallery: Sennheiser boasts anti-counterfeit efforts, unveils new authentication technologies

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Sennheiser boasts anti-counterfeit efforts, unveils new authentication technologies originally appeared on Engadget on Wed, 22 Aug 2012 15:09:00 EDT. Please see our terms for use of feeds.

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Wednesday, August 22nd, 2012 news No Comments

The Grand Unified Theory of Marketing(tm) – Digital String Theory

UPDATED:  March 2014

 

UPDATED:  September 21, 2011

Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc.

I am adding the following slide called “Unified Marketing – ecosystem of touchpoints” to put forth the concept of unified marketing.  This starts by putting the customer in the “middle” and wrapping their purchase funnel around them. Then we add the 3 concentric circles: 1) on-site, 2) off-site, and 3) third party to represent the types of channels at the disposal of the marketer/advertiser.

Then all tactics can be plotted on this single, unified marketing chart to reveal whether there are any gaps (not enough activity) or redundancies (too much spend).

Unified Marketing – ecosystem of touchpoints

Additional Reading:  Digital is a Philosophy

 

ORIGINAL POST

Just as physicists and mathematicians have been searching for the grand unified theory of the universe, I have been looking for a way to tie together the disparate disciplines of marketing and advertising, a way to correlate metrics from different industries that interrelate with marketing (e.g. market research, Nielsen, etc.), a way to put all past theories in context and perspective (Michael Porter’s Five Forces, Net Promoter, etc.), and a way to explain marketing successes and failures — all in one.

My method is the scientific method – which is simply put doing experiments and making observations that either support or refute hypotheses.

A grand unified theory will also need to be able to take into account phenomena such as social networks, etc. What are the organizing principles of such; what is the value?

Why now?

Using digital tools — such as search volume trends — we can start to correlate marketing spend effectiveness across different forms of media and also different advertising and marketing techniques.  The example below compares eTrade and @Drobo. What is most embarrassing is that eTrade, a well known brand from the first dot-com heyday, spent lots of money creating and airing TV ads which it hoped would go viral. They even paid for Superbowl ads for the last 2 years to promote the “eTrade talking babies” as you see from the 2 spikes in search volume during February of 2008 and 2009.  However, when compared to Drobo (a startup company that developed a very easily upgradeable back up hard drive array), it is shocking to note that Drobo spent NOTHING on advertising and relied entirely on word of mouth and an awesome product. And their search volume is not only larger than eTrade but also sustainably larger despite zero advertising and media cost.  The “totals” even suggest that the volume under the curve of Drobo is 8X (EIGHT TIMES) that of eTrade.

So if you consider that eTrade spent millions of dollars to create the TV ads and even more millions of dollars to air them on TV in order to drive interest, demand, and hopefully new customers, then Drobo can be considered to have gotten the equivalent of 8X more dollars in advertising and media – for FREE using techniques and channels other than TV advertising. So what does that say about the relative value of TV advertising compared to these other, newer techniques?

etrade-drobo-search-volume

godaddy vs megan fox

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Grand Unified Theory of Marketing - Digital String Theory

Grand Unified Theory of Marketing – Digital String Theory

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Thursday, October 29th, 2009 digital strategy No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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