quality index

Looking to Reach High-Quality Users? Social Ads Still Do The Trick

source: http://www.marketingcharts.com/wp/topics/viral-marketing/looking-to-reach-high-quality-users-social-ads-still-do-the-trick-35480/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AggregateKnowledge-Media-Spend-Efficiency-Comparison-in-Q2-Aug2013During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” [download page] from Aggregate Knowledge. The study, which analyzed roughly 130 billion ad events, 34 billion impressions and 72 million conversions, found that social ads performed 14% better than the industry overall in delivering such quality users. However, the gap between social and other channels appears to be steadily narrowing.

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Friday, August 2nd, 2013 news No Comments

Social Ads Continue to Be Exceptionally Good at Delivering High-Quality Users

Source: http://www.marketingcharts.com/wp/interactive/social-ads-continue-to-be-exceptionally-good-at-delivering-high-quality-users-29388/

In Q1, social vastly outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest “Global Media Intelligence Report” [download page] from Aggregate Knowledge. The study, which analyzed more than 27 billion impressions […]

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Wednesday, May 8th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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