quarterly report

drag2share: Pinterest Still Drives Higher Value Orders On E-Commerce Sites Than Other Social Media

source: http://feedproxy.google.com/~r/businessinsider/~3/dGOZq-2yUuY/pinterest-drives-higher-order-values-2013-9

We recently looked at how customers referred by social media are making larger purchases, $87 on average or $11 more than a year before. Let’s take a closer look at which social media companies are driving this increase in average order values.

Pinterest drives the largest purchase orders among social media, with an average order value of $93 in the second quarter of this year (6% growth year-over-year), according to Monetate’s most recent quarterly report.

Customers referred by Twitter now average a $90 purchase, a 25% increase year-over-year. (That’s more than the average order value of $86 attributable to Facebook users.)

Still, the biggest spending e-commerce customers are those who were not referred by any channel. They went to the e-commerce site directly. Of course, those “no referrals” may have been influenced by a brand’s Facebook page, an ad they saw alongside Google search results, or some other form of marketing or advertising. One in three global consumers say social media has influenced their purchases, according to Ipsos OTX.

Pinterest doesn’t yet offer any paid advertising opportunities that brands and retailers might use to promote sales and offers, which probably explains Pinterest’s dramatic dip in average order value during the 2012 holiday quarter.

<i! mg src=” http://static2.businessinsider.com/image/523760b86bb3f77a58dca741-620-/bii-social-average-order-value-1.png” border=”0″ alt=”BII social average order value” width=”620″>

Although social media shows promise as an e-commerce referrer, the volume is still not there. Search and email still trump social media when it comes to conversion rates. Leading the charge is AOL Search with a 4% conversion rate.

Download the chart and data in Excel.

BII social companies conversion rates


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Wednesday, September 18th, 2013 news No Comments

E-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers

source: http://www.marketingcharts.com/wp/topics/e-commerce/e-commerce-in-q2-tablet-traffic-as-valuable-as-traffic-from-computers-36679/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Computers led with an AOV of $115.74, compared to $113.15 for tablet tablets and $112.73 for smartphones.

[Editor’s note: Monetate’s previous report covering Q1 had found tablets converting at a higher rate than computers, while data from this latest report indicates that the opposite was true for Q1. The discrepancy owes to a different random sample of clients being used for each quarterly report.]

Among tablets, the iPad continued to boast the highest conversion rate (2.6%) during the second quarter, with Android (2%) also out ahead of the Kindle Fire (1.6%). The iPad also sported the highest average order value ($114.18), outpacing Android ($101.22) and Kindle Fire ($91.84).

The iPhone re-assumed the lead in conversion rates among smartphones, just exceeding 1%, and putting some distance between itself and Android (0.88%) and Windows (0.77%) phones. i! Phone tra! ffic also ended up with the highest average order value, of $114.45, followed closely by Windows ($112.36) and Android ($109.52).

All told, smartphones (9.7%) and tablets (12.4%) together accounted for more than 1 in 5 e-commerce visits during Q2, up from about 15% a year earlier. In the past year, tablets have overtaken smartphones in terms of e-commerce traffic share, with the gap between the devices steadily increasing.

The iPad continues to dominate tablet e-commerce traffic to the tune of 90.6% share, while the iPhone also retains its lead (62.7% share) of smartphone visits.

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Tuesday, September 17th, 2013 news No Comments

TV-Length Ads Becoming More Common in US Online Video

source: http://www.marketingcharts.com/wp/topics/integrated-cross-media-convergence/tv-length-ads-becoming-more-common-in-us-online-video-36614/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

FreeWheel-US-Online-Video-Ad-Views-by-Creative-Length-in-Q2-Sept2013Half of rights-managed US video ad views during Q2 were for 30-second spots, the historical standard ad length for broadcast TV, according to the latest quarterly report [download page] from FreeWheel. The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede. The researchers indicate that this signals a shift towards a linear TV-type viewing experience online. Notably, completion rates tended to remain consistent across 15- and 30-second spots during the quarter.

For digital pure-play networks, completion rates averaged 73% for 30-second pre-rolls (71% for 15-second spots), 94% for 30-second mid-rolls (versus 95%) and 61% for 30-second post-rolls (compared to 43% for 15-second spots). The figures were similar for linear + digital networks: 76% for 30-second pre-rolls (77% for 15-second pre-rolls); 91% for 30-second mid-rolls (versus 97%); and 63% for 30-second post-rolls (versus 61%).

FreeWheel has described the “Linear + Digital” model as generating the “majority of… revenue from linear TV services and also offering content on IP-based environment,” as well as being “focused on diverse mix of short, mid, and long-form content, with an emphasis on driving high ad loads.” The “Digital Pure-Play” model, by contrast, is characterized by its exclusive operation in IP-based environments, “either by aggregating third-party premium content and/or developing original premium content.” In this case, the “business models [a! re] focus! ed on video view growth through syndicated distribution of largely short-form content.”

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Thursday, September 12th, 2013 news No Comments

Native Mobile Ad Formats Seeing Strong Engagement Rates

source: http://www.marketingcharts.com/wp/online/native-mobile-ad-formats-seeing-strong-engagement-rates-36301/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Celtra-Mobile-Native-Ad-Formats-Performance-in-Q2-Aug2013An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year, according to the latest quarterly report from Celtra. That compares favorably with benchmarks from other studies, which put the average click-through rate for standard mobile banner ads at 0.35% (Opera), desktop rich media ads at 0.14%, and standard desktop banner ads at 0.1% (MediaMind).

According to Celtra’s study, which was based on more than 100 mobile rich media campaigns running across a mix of different suppliers, native ad formats enjoyed an ad engagement rate of 39.1%, while social rich media ad formats sported an even higher engagement rate, of 55.2%.

Expansion rates for standard rich media ads appeared to grow alongside the quality of the media, rising from 0.36% for standard ad networks to 0.57% for premium ad networks and 0.73% for data-driven premium ad networks. Ad engagement rates did not follow the same pattern, though, highest on premium ad networks (162%) and lowest on data-driven networks (12.1%).

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Thursday, August 29th, 2013 news No Comments

Use of Geo-Precise Targeting Techniques Widespread Among Mobile Advertisers in Q2

source: http://www.marketingcharts.com/wp/topics/fsis/use-of-geo-precise-targeting-techniques-widespread-among-mobile-advertisers-in-q2-35941/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

xAd-Mobile-Advertiser-Use-of-Geo-Precise-Techniques-in-Q2-Aug201390% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2, according to [download page] the latest quarterly report from xAd. While the study notes that these types of techniques are typically more popular during Q2 and Q4, the percentage of campaigns using them in Q2 represented a new high, up from 81% in Q4 2012 and 64% in Q2 2012.

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Thursday, August 15th, 2013 news No Comments

Verizon smartphone revenue up in Q2 2013, half of all 7.5 million activations were iPhones (updated)

Source: http://www.engadget.com/2013/07/18/verizon-quarterly-report-q2-2013/

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Verizon’s latest quarterly report reveals a carrier chugging along nicely, thank you very much. Total revenue (including wireless and wireline) is up slightly to $29.8 billion, while wireless service revenue on its own grew by 8.3 percent compared to the same quarter last year. Nearly a million (941,000) new retail postpaid customers joined the VZW brigade, some of whom may have been drawn to the carrier’s expanding LTE service, which is now available to 301 million Americans, as well as to new handsets like the Nokia Lumia 928 and possibly even the BlackBerry Q10 (or maybe not). In any case, those high-margin subscribers helped to increase profit by 14 percent — so long as you’re the kind of person who’s content to be guided by “non-GAAP consolidated adjusted earnings per share.” There’s also no sign of the pension-related issues that affected the company last quarter, which leaves this carrier high and dry, regardless of how smartphone saturation may be affecting others along the food chain.

Update: In its earnings call, Verizon added that 59 percent of traffic on its network is on 4G LTE, and 52 percent of its smartphone activations (around 3.8 million device activations) were iPhones.

Source: Verizon (PDF download)

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Thursday, July 18th, 2013 news No Comments

More Than One-Quarter of Organic Search Visits Came From Mobile Devices in Q2

source: http://www.marketingcharts.com/wp/direct/more-than-a-quarter-of-organic-search-visits-came-from-mobile-devices-in-q2-34932/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RKG-Mobile-Share-Search-Visits-Q2-2012-Q2-2013-Jul2013The influence of mobile devices on paid and organic search continues to grow. According to the latest quarterly report from RKG, smartphones and tablets combined accounted for 26% of organic search traffic in Q2, up from 15% a year earlier. Most of that traffic (18%) came from iOS devices, fairly evenly split between the iPad and iPhone, as Android devices contributed another 7% of traffic. While Google has traditionally seen a greater share of mobile traffic than Yahoo, this past quarter saw Yahoo pulling even, with each generating close to 28% of traffic from mobile devices.

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Friday, July 12th, 2013 news No Comments

Search Dominates as E-Commerce Traffic Driver, But Social

Source: http://www.marketingcharts.com/wp/direct/search-dominates-as-e-commerce-traffic-driver-but-socials-probably-undervalued-29777/

Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic, according to [download page] the latest quarterly report from Monetate covering Q1 activity. That’s the way it has been for some time now, and probably will be for the foreseeable future, at least when considering that […]

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Friday, May 24th, 2013 news No Comments

Groupon Marketing Costs – Quarterly

From: February 8, 2012 Quarterly Report from Groupon – Groupon Marketing Costs.

 

quarterly marketing costs for groupon

 

 

 

 

 

 

 

 

 

 

 

 

GRPN stock is down 15.5% so far in after hours trading.

 

groupon down 15% after hours

 

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Wednesday, February 8th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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