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E-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers

source: http://www.marketingcharts.com/wp/topics/e-commerce/e-commerce-in-q2-tablet-traffic-as-valuable-as-traffic-from-computers-36679/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Computers led with an AOV of $115.74, compared to $113.15 for tablet tablets and $112.73 for smartphones.

[Editor’s note: Monetate’s previous report covering Q1 had found tablets converting at a higher rate than computers, while data from this latest report indicates that the opposite was true for Q1. The discrepancy owes to a different random sample of clients being used for each quarterly report.]

Among tablets, the iPad continued to boast the highest conversion rate (2.6%) during the second quarter, with Android (2%) also out ahead of the Kindle Fire (1.6%). The iPad also sported the highest average order value ($114.18), outpacing Android ($101.22) and Kindle Fire ($91.84).

The iPhone re-assumed the lead in conversion rates among smartphones, just exceeding 1%, and putting some distance between itself and Android (0.88%) and Windows (0.77%) phones. i! Phone tra! ffic also ended up with the highest average order value, of $114.45, followed closely by Windows ($112.36) and Android ($109.52).

All told, smartphones (9.7%) and tablets (12.4%) together accounted for more than 1 in 5 e-commerce visits during Q2, up from about 15% a year earlier. In the past year, tablets have overtaken smartphones in terms of e-commerce traffic share, with the gap between the devices steadily increasing.

The iPad continues to dominate tablet e-commerce traffic to the tune of 90.6% share, while the iPhone also retains its lead (62.7% share) of smartphone visits.

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Tuesday, September 17th, 2013 news No Comments

Search Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best

source: http://www.marketingcharts.com/wp/topics/e-commerce/search-still-king-of-e-commerce-referrals-in-q2-but-email-traffic-converts-best-36704/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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These trends have held for some time, with search easily besting the other sources for traffic in Q1 and Q4 2012, and email sporting the best conversion rates. The latest data suggests that conversion rates are declining for search traffic, while remaining generally steady for email and social. In terms of e-commerce visits, Q2 marked the lowest share in at least 5 quarters for both social and email.

Meanwhile, search continues to have a leg-up on email and social in one other metric: average order value. During Q2, average order value for search traffic was $111.18, its highest point in several quarters, ahead of email ($99.93) and social ($86.80). While social trailed in this regard, it should be noted that its result this past quarter represented a significant 13% hike from an average value of $76.59 in Q1.

Other Findings:

  • The add-to-cart rate was significantly higher for traffic referred by email (1! 0.73%) th! an search (6.81%) and social (3.37%).
  • Average page views was slightly higher for email than search traffic (8.84 and 8.71, respectively), both close to double social’s average (4.82).

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Tuesday, September 17th, 2013 news No Comments

Bot Traffic in Q2: Suspicious Activity Continues to Rise

source: http://www.marketingcharts.com/wp/topics/spam-spyware-intrusive/bot-traffic-in-q2-suspicious-activity-continues-to-rise-36610/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

SolveMedia-Online-Bot-Traffic-Q32012-Q22013-Sept2013Bot traffic continues to be a global problem, says Solve Media in its latest Bot Traffic Market Advisory update. In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising ecosystem, up from 43% in Q1, 40% in Q4 2012 and 26% in Q3. Confirmed bot traffic was in the range of 24-29%, fairly consistent with prior quarters, but still up significantly from 10% in Q3 2012. Suspicious mobile traffic, while not quite on the same level as the web, is also on the rise.

During Q2, suspicious activity grew from 29% to 35% for mobile advertising, with confirmed bot traffic in the 11-14% range.

The US’ level of suspicious web activity was slightly below the global average, at 42%, with suspicious mobile activity also below-average at 22%.

The top 3 countries for suspicious web activity were: China (92%); Venezuela (80%); and the Ukraine (77%). For mobile traffic, the countries with the highest share of suspicious activity were: Singapore (86%); Macau (82%); and Qatar (81%).

Solve Media also warns of a “new threat targeting the video ad marketplace.” Recently, Vindico suggested that 30-40% of video ad impressions could be fraudulent.

Overall, Solve Media estimates that current levels of bot traffic put the digital advertising industry on pace to waste up to $9.5 billion this year advertising to bots.

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Thursday, September 12th, 2013 news No Comments

drag2share: Yelp’s Local-Mobile Success Shows How Consumers Are Using Mobile To Drive Local Purchases

source: http://feedproxy.google.com/~r/businessinsider/~3/OfBUn8s2Q9A/yelp-and-its-local-mobile-strategy-2013-9

bii_YelpMobile_cotdYelp has become the bellwether for a location-based service, as well as the huge opportunity in local-mobile marketing.

It’s also often mentioned in connection with social-local-mobile strategies, sometimes known as SoLoMo.

Consumers also use the Yelp app as an integral step in the local purchase cycle. 93% of U.S. Yelp users in a recent Nielsen study said they at least occasionally make a purchase from a local business after using Yelp.

At BI IntelligenceBusiness Insider’s paid subscription service, we recently analyzed over 20 datasets culled from a variety of sources to probe the viability of mobile and social media as loca! l commer ce and retail-drivers. We published our insights in two recent reports, “A Guide to Local-Mobile Marketing: The Best Strategies And Tactics For Leveraging Local Data,” and “How Location-Based Data Is Transforming The Entire Mobile Industry.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail.

Local-mobile strategies are certainly working for Yelp, and the businesses that advertise on Yelp’s app and mobile site. Local advertisements on mobile devices constituted 40% of Yelp’s overall local ad inventory in the last quarter for which data’s available. That’s up from 25% just two quarters ago.

In the same period, Yelp’s mobile user base climbed to 10.4 million. Yelp is now in fierce competition with Google’s local services, as well as FourSquare, which is trying to become a local recommendations engine.

Here’s a look at growth in Yelp’s local advertising share, charted against the growth in revenue from local advertising.

bii_YelpAds

Yelp’s mobile app users are engaged through local discovery and the ability to make on-the-! go reser vations and appointments. Some might even write reviews on their handheld devices. Yelp can harvest all that relevant user information while also pinpointing a user’s whereabouts.

As is the case with Google, the influx of mobile app users —  and the increase in local ad inventory on mobile  — have inflated Yelp’s overall local ad revenue.


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Tuesday, September 3rd, 2013 news No Comments

Pandora Shows That A Media Business Can Grow Around Mobile Ads

Source: https://intelligence.businessinsider.com/welcome

Pandora reported total mobile revenue growth of 92% year-over-year, according to the company’s earnings released last week.

That puts Pandora’s mobile revenue at $116 million, almost 72% of total revenue, up significantly from a 65% share last quarter.

More than ever, Pandora is a mobile-first company, and its efforts to build a media business around mobile advertising make it a bellwether for the industry.

In the recent past, Pandora seemed to be struggling to monetize mobile effectively.

The company even saw its RPM rate, the amount of revenue it could command for a thousand advertisements, decline in recent quarters.

But this past quarter it accomplished a 180-degree performance turnaround.

Pandora’s RPM rate jumped 52% compared to the same quarter last year, and 39% compared to the prior quarter.

Pandora executives have attributed the impressive mobile numbers to app improvements and bulked-up efforts to sell locally targeted ads.

Pandora has improved its ad revenue picture enough that it now feels confident lifting its 40-hour-per-month listening cap for free mobile users, despite the increased content licensing costs that will bring.

The end of the 40-hour cap could also be seen as a preemptive defensive tactic against the expected September launch of Apple’s iTunes radio streaming service.

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Tuesday, August 27th, 2013 news No Comments

Home Ad Revenues Grew by 5% in Q2

source: http://www.marketingcharts.com/wp/outdoor/us-out-of-home-ad-revenues-grew-by-5-in-q2-36204/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

OAAA-US-OOH-Ad-Revenue-Growth-Q22013-Aug2013Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion. PricewaterhouseCoopers recently projected a 5% annual increase in OOH revenues from 2012 through 2017, a growth rate that would rank among the highest for traditional media.

Restaurants upped their OOH investments most rapidly in Q2, by 11.7%, making them the second-largest advertising category for the quarter. Automotive dealers and services (#10; +8.1%) and retailers (#3; +7.5%) also had strong quarters. The miscellaneous services and amusements category increased its spending by 5.1%, and was easily the biggest spending category, at 18.2% of all expenditures.

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Monday, August 26th, 2013 digital No Comments

Gartner and IDC: PC shipments dropped about 11 percent in Q2

Source: http://www.engadget.com/2013/07/10/gartner-and-idc-pc-shipments-dropped-about-11-percent-in-q2/

IDC PC shipment estimates for Q2 2013, worldwide

If you were looking for a bounce-back in the PC market after a sobering first quarter… well, keep looking. Both Gartner and IDC estimate that shipments fell about 11 percent year-over-year in the second quarter. The two analyst groups blame the decline on sluggish uptake in a few regions, most notably China and Europe, as well as a market that favors tablets over low-end computers. It’s easy to agree after seeing the numbers. Taiwanese PC makers like Acer and ASUS faced steep yearly declines as they switched their attention toward tablets and Ultrabooks, while even top-seated Lenovo took a small bruising.

There’s a silver lining to this cloud, however. Dell, HP and Lenovo all fared much better in the US than they have in recent quarters. Gartner and IDC attribute the resurgence to the corporate world, where the end of Windows XP support in 2014 may be pushing some upgrades to PCs running at least Windows 7. It’s not quite the broader recovery that vendors are hoping for, but it may have to suffice when any help from Windows 8.1 and OS X Mavericks is months away.

 

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Thursday, July 11th, 2013 news No Comments

Facebook’s Mobile User Growth Continues, But There’s No Acceleration

Source: https://intelligence.businessinsider.com/welcome

Facebook now has 189 million mobile-only monthly active users, a 20% increase from the previous quarter, according to the company’s first quarter results announced May 1.

Mobile-only Facebook users access the site exclusively on tablets and smartphones and never see the desktop version of the social network.

For comparison, Facebook’s mobile-only monthly active users increased by 25% between the third and fourth quarters of 2012, and 24% between the second and third quarters of last year.

The site’s total mobile monthly active users or MAUs — the people who access the social network on a mobile device but may also log in via the desktop— reached 751 million in March, an increase of 10% over the previous quarter’s final MAU number. This sequential quarterly growth is roughly in line with past patterns throughout 2012, when MAU growth ranged between 11 and 13% between quarters.

In other words, Facebook’s mobile user base continues to grow impressively, but that growth is not accelerating.

Mobile advertising revenue — drawn from news feed ads, including beefed-up app install ads — now represents 30% or $375 million of Facebook’s total quarterly ad revenues, which is impressive given that mobile ad dollars were literally nonexistent only a year ago.

Click here for a larger version of this chart.

bii 1Q2013 mobile users

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Thursday, May 2nd, 2013 news No Comments

Outgoing Intel CEO Zings Windows 8, Predicts $200 Touch PCs Coming Soon (INTC, MSFT)

Source: http://www.businessinsider.com/outgoing-intel-ceo-zings-windows-8-predicts-200-touch-pcs-coming-soon-2013-4

paul otellini intel ceo laptop

One reason Windows 8 hasn’t been a big success is that the devices are just too expensive, Intel CEO Paul Otellini told analysts at Intel’s quarterly conference.

Microsoft‘s own Surface Pro tablet starts at $899, and many other Windows Pro devices are over $1,000.

But that will soon change, Otellini predicts.

He expects to see Intel-based Windows 8 tablets in the $300-$400 range by the fall:

… I think people are attracted to touch, and the touch price points today are still fairly high, and they’re coming down very rapidly over the next couple of quarters. … [as] OEMs start looking at new form factors … the competitiveness of that platform is going to be substantially different, at price points down into the $300 to $400 range enabling touch. We didn’t have that last year.

He says that other Intel-based tablets are coming too, priced as low as $200, though he didn’t say what operating system these would use. He described them as “touch-enabled Intel based notebooks that are ultrathin and light using non-core processors.” These could be Android devices because Intel supplies chips for Android devices, too.

And he slipped in a light zinger at Windows 8 and its learning curve, too:

I’ve recently converted personally to Windows 8 with touch, and it is a better Windows than Windows 7 in the desktop mode … There is an adoption curve, and once you get over that ad! option c urve, I don’t think you go back. And we didn’t quite have that same kind of adoption curve in Windows 7 versus XP before it.

He’s certainly not alone in saying these things. Pundits have been telling Microsoft the same thing since before Windows 8 actually began shipping, while people were playing with the preview versions of it.

None of this will Otellini’s problem soon enough. After 40 years with the company, he is retiring in May.

 

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Thursday, April 18th, 2013 news No Comments

Android surged to 69 percent smartphone share in 2012, dipped in Q4

Source: http://www.engadget.com/2013/02/14/idc-android-surged-to-69-percent-smartphone-share-in-2012/

IDC Android surged to 69 percent smartphone share in 2012, took a dip in Q4

Few would doubt that 2012 was Android’s year given how rapidly it grew, but it’s good to have some context. IDC is more than willing to oblige. It estimates that Google’s OS climbed from 49.2 percent of the smartphone space in 2011 to 68.8 percent in 2012. As we’ve seen in the past, though, most of that came from customers leaving embattled platforms, including a pre-BB10 BlackBerry and Symbian. Apple reportedly held its ground at 18.8 percent, while Microsoft appears to have turned a corner with Windows Phone by climbing back up to 2.5 percent.

The fourth quarter results paint a slightly different picture. Android still had a comfortable 70.1 percent of share in IDC’s reckoning, but it took a hit from 75 percent in the third quarter — similar to what we’ve seen elsewhere, the iPhone 5 launch helped iOS claw back enough share to hit 21 percent. BlackBerry and Windows Phone weren’t quite so rosy, although they also didn’t have full quarters with new devices to offer. We’ll have to wait for the first quarter of 2013 to finish before we learn of any true shakeups in the status quo.

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Source: IDC

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Thursday, February 14th, 2013 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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