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People Are Googling "Who Is Running for President" Right Up to the End
America, the Great Republic, is holding her elections today. And her voters, you voters, are, uh, still frantically Googling to find out who’s running for President.
That’s a Google Trends chart above, showing how often people in the United States have searched for “who is running for president”. As you can see, it’s spiked heavily in the past month, and again, higher still, in the past WEEK. The election is today, for god’s sake. “Does anyone know who is running for president? I HAVE TO GO VOTE ON IT TODAY.” Et cetera.
Others are taking to Twitter:
So whose running for president this year?
— Austin Moylan (@moylanator41) November 6, 2012
The orignal graphic floating around is even more horrifying, but it demonstrates the search term’s popularity over 8 years, worldwide. Of course traffic is higher in a more digitally integrated world in 2012, and people will search for the term more than in 2008 and 2004. Google’s just bigger now. But still. STILL. Look at the US-only, 12-month chart here. It’s still pretty damn insane. Maybe the Onion has it right. [Atlantic, BGR]
Facebook’s "Like" Buttons Are Under Threat (FB)
Source: http://www.businessinsider.com/facebooks-like-buttons-are-under-threat-2012-10
Web sites are not allowed to collect infomration on users under 13 without their parents permission.
it’s part of a child-privacy law called COPPA.
This is trouble for Facebook because of “like” buttons, which are on about 9 million Websites.
You can image how hard it would be for Facebook to make sure that everyone who clicks a like button is over 13.
Really hard. Even a little added friction, such as a “are you 13 and over?” dialogue box would tremendously slow down volume.
So that’s why Facebook sent a 20-page letter to the FTC (.PDF), last week, arguing (begging?) for a change in this rule. Facebook argued that Like buttons are free speech.
The rule should change.
How is the fact that a kid clicked “like” any kind of threat to their saftey or privacy?
But sometimes the government does stupid things, so maybe the law won’t change.
That’d be pretty bad news for Facebook, which is dependent on all those “likes” for a lot of traffic and engagement.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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