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People Are Googling "Who Is Running for President" Right Up to the End

Source: http://gizmodo.com/5958141/america-people-are-googling-who-is-running-for-president-right-up-to-the-end

America: People Are Googling "Who Is Running for President" Right Up to the EndAmerica, the Great Republic, is holding her elections today. And her voters, you voters, are, uh, still frantically Googling to find out who’s running for President.

That’s a Google Trends chart above, showing how often people in the United States have searched for “who is running for president”. As you can see, it’s spiked heavily in the past month, and again, higher still, in the past WEEK. The election is today, for god’s sake. “Does anyone know who is running for president? I HAVE TO GO VOTE ON IT TODAY.” Et cetera.

Others are taking to Twitter:

So whose running for president this year?

— Austin Moylan (@moylanator41) November 6, 2012

The orignal graphic floating around is even more horrifying, but it demonstrates the search term’s popularity over 8 years, worldwide. Of course traffic is higher in a more digitally integrated world in 2012, and people will search for the term more than in 2008 and 2004. Google’s just bigger now. But still. STILL. Look at the US-only, 12-month chart here. It’s still pretty damn insane. Maybe the Onion has it right. [Atlantic, BGR]

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Tuesday, November 6th, 2012 Uncategorized No Comments

Facebook’s "Like" Buttons Are Under Threat (FB)

Source: http://www.businessinsider.com/facebooks-like-buttons-are-under-threat-2012-10

Mark Zuckerberg

Web sites are not allowed to collect infomration on users under 13 without their parents permission.

it’s part of a child-privacy law called COPPA.

This is trouble for Facebook because of “like” buttons, which are on about 9 million Websites. 

You can image how hard it would be for Facebook to make sure that everyone who clicks a like button is over 13.

Really hard. Even a little added friction, such as a “are you 13 and over?” dialogue box would tremendously slow down volume.

So that’s why Facebook sent a 20-page letter to the FTC (.PDF), last week, arguing (begging?) for a change in this  rule. Facebook argued that Like buttons are free speech.

The rule should change.

How is the fact that a kid clicked “like” any kind of threat to their saftey or privacy?

But sometimes the government does stupid things, so maybe the law won’t change.

That’d be pretty bad news for Facebook, which is dependent on all those “likes” for a lot of traffic and engagement.

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Tuesday, October 2nd, 2012 news No Comments

The Rise of LinkedIn Spam

Beware the fake accounts that ask to "friend" you on LinkedIn… the fake job offers that require you to provide email address and phone number.  And has anyone else seen a dramatic rise in LinkedIn InMail spam in recent days and weeks?
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Wednesday, August 22nd, 2012 news No Comments

Mobile Search vs Display Users Are At Different Stages of the Purchase Funnel

Mobile search users are much more ready to take action — implies further down the funnel. Contrast this to actions users take after clicking on mobile display ad — "maps and directions" (appears they are still researching). 

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Wednesday, July 18th, 2012 news No Comments

In Luxury Goods, Price Matters, But Trust And Service Retain

Source: http://www.marketingvox.com/in-luxury-goods-price-matters-but-trust-and-service-retain-051111/

A tough economy notwithstanding, 61% of UK consumers who buy premium products and services online will not reduce their online spending in 2012. But, they expect superior service for premium prices, and luxury goods and services providers need to prioritize customer service during the online shopping experience. That according to a survey conducted by Leapfrogg, the […]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/c_HJxeqH_S0" height="1" width="1"/>

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Wednesday, May 30th, 2012 news No Comments

Now THIS will make you go WTF? Kraft Changes The Name Of Its Global Snack Biz

Source: http://www.businessinsider.com/kraft-changes-the-name-of-its-global-snack-business-2012-3


Kraft Snacks

March 21–Kraft Foods is proposing to change the name of its global snacks business to Mondelez International Inc. when it splits into two companies this year.

Pronounced moan-duh-leez, the name is meant to convey "delicious world," using a derivation of the Latin word for world, and the Kraft-employee-coined word "delez," using Romance language roots to signify "delicious."

As a standalone company, the $35 billion global snacking company, with brands like Oreo, Ritz, Tang and Trident, will do at least 80 percent of its business outside of North America.

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Wednesday, March 21st, 2012 news No Comments

Top Most Shared Category on Pinterest is … Food and Drink

Using our “Bit.ly Heat” overlay we can see which links/categories are most shared and most clicked.  We can also see, interestingly, that people are looking for high end gifts on Pinterest.com too.  Check out which links are #sharedmost on any webpage by using http://www.sharedmost.com

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Tuesday, February 14th, 2012 news 1 Comment

Free Shipping On The Web Isn’t So ‘Free’ Anymore

Source: http://www.businessinsider.com/free-shipping-isnt-so-free-anymore-2011-11


shipping, trade, container

It’s no surprise why online shopping is so popular.

“You get the item quickly, you don’t pay for shipping, you often receive better prices, and you don’t have to leave your house,” said Andrew Schrage, founder of Money Crashers.

Perhaps in response to shoppers like Schrage, businesses have been giving away free shipping with a vengeance.

Some 93 percent of stores will offer at least one free shipping deal this year, which means a six percent increase from last year. Meanwhile 30 percent of store sites will offer free shipping on Cyber Monday, according to the National Retail Federation.

Experts like Kit Yarrow, a professor of psychology and marketing at Golden Gate University in San Francisco, Calif., told Smart Money that free shipping has become an expectation. However, things don’t always don’t always pan out for consumers.

Retailers may raise the price of their products to make up for shipping costs or bar consumers from using coupons. She also warns shoppers to consider the overall package, including whether or not you can combine discounts.

Besides analyzing the overall deal, Schrage advises shoppers to stick to Web-based companies when shopping online.

“Online sites like Amazon almost ALWAYS have as cheap, and usually cheaper, prices than these retailers who also provide free shipping,” he said.

He points out that companies like Amazon even offer two-day shipping for free, and maintain great return policies that prove to be better than those of bricks-and-mortar stores.

From time to time Schrage admits you will seen an online site offer a higher retail price with free shipping. But stay away—you can score a better deal.

Check out 10 FREE Black Friday apps to help you survive the mall >

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Sunday, November 27th, 2011 news No Comments

This Bakery Had To Make 102,000 Cupcakes Because Of A Groupon Deal And Lost A Ton Of Money

Source: http://www.businessinsider.com/london-baker-makes-102000-cupcakes-groupon-deal-2011-11


need a cake bakery

A London bakery recently experienced the worst-case scenario of offering a Groupon for a small business, and it cost the owner thousands (via NBC Chicago).

Need a Cake bakery owner Rachel Brown decided to put up a 75% discount on a dozen cupcakes on the site, which dropped the price down to $10 from $40.

Apparently, people really love getting cupcakes cheap, because she was rushed by throngs of customers in a cupcake frenzy. 8,500 people signed up, and her crew of eight had to make 102,000 cupcakes to meet the orders.

Brown lost $3 per batch because she had to hire 25 extra workers to help, and she ended up losing $20,000 because of it, which a ton for a small biz. It wiped out her profits for the year, reports the Daily Mail.

“Without doubt, it was my worst ever business decision,” she told the BBC. “We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping.”

This is just the latest in Groupon small business horror stories. A story popped up in September about a Portland cafe losing $8,000 because of a Groupon, which prompted a personal letter from founder and CEO Andrew Mason.

It brings up the always-present question about the daily deals site: does Groupon suck for small businesses?

Well, it looks like most small businesses think so. An overwhelming majority of 70% hate Groupon, if the latest survey from iContact is to be believed.

As for Brown and her bakery, the experience may have cost her 20 grand, but what about all the exposure she’s getting for her store? Great, right? It doesn’t hurt, but it probably wasn’t worth the cost.

Small businesses like this bakery thrive on relationships with their local customers, not crowds of outsiders coming in to snatch up a free lunch.

Getting new customers is great, but in this case, the bakery rewarded the wrong customers. Those 8,500 people that rushed for the Groupon probably won’t be coming back to pay for the same cupcakes at quadruple the price.

Only those the store has nurtured relationships with for a long time (in Brown’s case, 25 years), should be the ones rewarded. They’re the ones that keep coming back for more.

NOW SEE: The 10 Largest Family Businesses In The US >

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Tuesday, November 22nd, 2011 news No Comments

Android Can’t Even Keep Up With Apple’s Three-Year-Old iPhone Camera On Flickr (AAPL)

Source: http://www.businessinsider.com/click-apples-iphone-4s-is-the-second-most-popular-camera-phone-on-flickr-2011-11


flickr camera log

The iPhone 4S is now the second-most popular camera phone on Flickr after coming out just more than a month ago.

The iPhone 4 is still the most popular camera phone on Flickr. It’s also the most popular camera overall. There’s only one Android-powered phone that even comes close to competing with Apple’s phones. Even the iPhone 3G, which is now three generations old, is still crushing it.

The iPhone 4S sports a better camera with improved sensor and a revamped lens.

Keep in mind Apple only has a few models of phones while there are dozens running Android.

 

 

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Tuesday, November 22nd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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