race

Obama Gets A Hurricane Sandy Bump, Pulls Back Into A Tie With Mitt Romney

Source: http://www.businessinsider.com/obama-hurricane-sandy-bump-wapo-poll-2012-10

Bolstered by his response to Hurricane Sandy, President Barack Obama gained one point to pull back into a tie with Mitt Romney in the latest Washington Post/ABC News tracking poll.

According to the survey, 78 percent of likely voters polled had positive views of the way that the president has handled the “super storm” – a number that includes two-thirds of Romney’s supporters. In contrast, just 44 percent of those surveyed had a net positive view of how the Republican candidate responded to the storm. 

The chart below breaks down those results: 

wapo abc news poll chart sandy response

It is too early to tell, however, if that support for Obama will affect his overall standing in the race. The results of the four-day tracking survey include only one night of interviews with voters after the storm hit, so we will have to wait for Thursday and Friday’s results to see if the storm has any real effect on the dynamics of the presidential race. 

Overall, Obama and Romney are tied, 49% to 49%, among likely voters. Those numbers are consistent with the rest of the poll’s results, which have shown the race between one point since daily tracking began on October 18. 

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Tuesday, October 2nd, 2012 Uncategorized No Comments

An Enormous Chinese Price War Backfired For Everybody Involved

Source: http://www.businessinsider.com/an-enormous-chinese-price-war-backfired-for-everybody-involved-2012-9

china, retail, store, looking, wonder, think, thought, curiuous, explanation

Some of China’s largest retailers are facing an official investigation for deceptive sales practices after a recent price war spiraled out of control.  

At the Wall Street Journal, Laurie Burkitt reports that one company’s promotion drove a race to the bottom. From the piece:     

Beijing Jingdong sparked the latest price war last month after Chief Executive Liu Qiangdong said on his microblogging site that he would dispatch 5,000 agents to check prices at rival outlets and would undercut their prices at least 10%. Suning and Gome responded by agreeing to offer consumers lower prices on the companies’ e-commerce sites.

It worked at first; Beijing Jingdong’s 360buy.com sold upwards of 250 million yuan worth of goods in three hours.

But then the competing offers spread to Chinese social media and snowballed to the point where companies were apparently unable to offer stated discounts and ran out of items, sparking widespread anger. 

China has many consumers, but not much in the way of consumer protection. Pressure on these retailers from slumping demand and rising inflation mean they occasionally resort to dubious pricing practices.

It’s a sign what’s at times still an awkward hybrid economy, even as China moves towards surpassing the United States as the world’s largest economy. 

Rapidly changing prices are becoming an inevitable part of online retail. Combining that with brick and mortar outlets and the sheer size of China’s burgeoning consumer class created a complete disaster.

See also: Here’s What Led To Explosive Growth For Chinese And Indian Entrepreneurs

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Friday, May 25th, 2012 news No Comments

The Only Two Smartphone Companies That Matter (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-4

There are only two smartphone companies that matter: Samsung and Apple.

This chart shows preliminary smartphone shipment estimates for Q1 from analyst Horace Dediu of Asymco. As you can see, it’s a two horse race. Everyone else is irrelevant.

chart of the day, smartphone shipments, april 2012

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Thursday, April 12th, 2012 news No Comments

Google AdChoices – 8 ads per page? Do Advertisers Know About This?

I am sure you are looking at the AdChoices example, right?
Who thinks this is just as evil as Facebook putting 7 display ads on the same page.
http://go-digital.net/blog/2010/11/not-1-not-2-not-3-but-4-display-ads-per-pageview-shame-on-you-facebook/

Inline image 1

What are AdChoices?

Ad Choices
The AdChoices icon appears on sites that use Google’s AdSense program to show ads. While Google often shows you ads based on the content of the page you are viewing, we also show some ads based on the types of websites you visit, view, or where you interact with an ad or other Google product supported by Google’s advertising services. In doing this, Google doesn’t know your name or any other personal information about you. Google simply recognizes the number stored in your browser on the DoubleClick cookie, and shows ads related to the interest and inferred demographic categories associated with that cookie. It’s our goal to make these ads as relevant and useful as possible for you. Google doesn’t create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health.

Where can I learn more about how Google protects privacy?

  • To learn more about how we collect and use information at Google, please visit our Privacy Center

What choices do I have about advertising from Google?

  • Google lets you edit the categories associated with your browser, or opt out of personalized advertising, through Google’s Ads Preferences Manager.
  • Google may use your Google account information, such as items you +1 on Google properties and across the web, to personalize content and ads on non-Google websites. If you’d like to control how you see +1 recommendations from people you know, and how your +1 recommendations are shown to others, please visit the +1 button account setting page.

Learn More!

  • Learn more about online advertising from the Network Advertising Initiative.
  • Find more on browser controls and plug-in tools to help set and maintain your privacy choices.

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Wednesday, March 21st, 2012 display advertising No Comments

iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

Source: http://www.engadget.com/2012/02/06/npd-iphones-recover-market-share-in-q4-2011-but-android-draws/

NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

According to the latest research from the NPD group, Apple has got its second wind in smartphone sales. In the same quarter that saw the iPhone 4S reinvent the wheel obey our every vocal whim, the trio of available models soaked up a total of 43 percent of the US smartphone market in Q4 2012, apparently knawing away at Android’s market share of 53 percent held during the rest of 2011. However, Google’s mobile OS appears to be the debutante smartphone of choice, cornering 57 percent of new purchases, with 34 percent going for Apple. The remaining 9 percent is distributed between the smartphone also-rans, with the likes of Windows Phone and BlackBerry languishing in that anonymous grey bar at the top. The top five handsets from NPD’s Mobile Phone Track service is an Apple and Samsung love-in, with iOS devices claiming the three top spots, followed by the Samsung Galaxy S II (we assume collectively) and the Galaxy S 4G. NPD’s blow-by-blow commentary on this increasingly two-horse race awaits below.

Continue reading NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds originally appeared on Engadget on Mon, 06 Feb 2012 13:09:00 EDT. Please see our terms for use of feeds.

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Monday, February 6th, 2012 Uncategorized No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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