race

Obama Gets A Hurricane Sandy Bump, Pulls Back Into A Tie With Mitt Romney

Source: http://www.businessinsider.com/obama-hurricane-sandy-bump-wapo-poll-2012-10

Bolstered by his response to Hurricane Sandy, President Barack Obama gained one point to pull back into a tie with Mitt Romney in the latest Washington Post/ABC News tracking poll.

According to the survey, 78 percent of likely voters polled had positive views of the way that the president has handled the “super storm” – a number that includes two-thirds of Romney’s supporters. In contrast, just 44 percent of those surveyed had a net positive view of how the Republican candidate responded to the storm. 

The chart below breaks down those results: 

wapo abc news poll chart sandy response

It is too early to tell, however, if that support for Obama will affect his overall standing in the race. The results of the four-day tracking survey include only one night of interviews with voters after the storm hit, so we will have to wait for Thursday and Friday’s results to see if the storm has any real effect on the dynamics of the presidential race. 

Overall, Obama and Romney are tied, 49% to 49%, among likely voters. Those numbers are consistent with the rest of the poll’s results, which have shown the race between one point since daily tracking began on October 18. 

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Wednesday, October 31st, 2012 news No Comments

iPhone grew to 34 percent US share in a pre-iPhone 5 world, Android still on top at 52 percent

Source: http://www.engadget.com/2012/10/02/comscore-iphone-moved-up-to-34-percent-us-share-in-august/

ComScore iPhone moved up to 34 percent US share in a preiPhone 5 world, Android remained on top at 52 percent

Apple is all too used to the rumor cycle affecting its sales: the company just saw a dip in sequential iPhone shipments this spring as customers waited for what would ultimately become the iPhone 5. If you believe ComScore’s US smartphone market share estimates, though, Apple wasn’t the worse for wear this August. While the iPhone was in the doldrums this spring, it jumped almost a whole point versus an already positive July to hit 34.3 percent; we’re wondering if last-minute discounts played a part in keeping iPhone 4S sales healthy. Google didn’t have much to fear and saw Android climb to 52.6 percent, even if its ascent wasn’t as rapid as that of its Bay Area neighbor. RIM took the brunt of the losses and dipped to just 83 percent of the market in what’s increasingly a two-horse race, although Microsoft’s Windows Phone held its ground at 3.6 percent.

The wider US cellphone market tells a familiar story, with Samsung on top. There’s signs that the narrative is very close to changing, however: LG and Apple are now close enough, at one point’s difference, that Apple could seize second place by the time we see ComScore’s figures for September. Before interpreting Apple’s performance as some sign of a wider reversa! l of for tune, just remember that most of its challenges are on the world stage. There’s no guarantee that the Android-focused markets beyond American borders have been as receptive to iPhone price drops and updates.

Continue reading ComScore: iPhone grew to 34 percent US share in a pre-iPhone 5 world, Android still on top at 52 percent

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ComScore: iPhone grew to 34 percent US share in a pre-iPhone 5 world, Android still on top at 52 percent originally appeared on Engadget on Tue, 02 Oct 2012 12:59:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 2nd, 2012 Uncategorized No Comments

An Enormous Chinese Price War Backfired For Everybody Involved

Source: http://www.businessinsider.com/an-enormous-chinese-price-war-backfired-for-everybody-involved-2012-9

china, retail, store, looking, wonder, think, thought, curiuous, explanation

Some of China’s largest retailers are facing an official investigation for deceptive sales practices after a recent price war spiraled out of control.  

At the Wall Street Journal, Laurie Burkitt reports that one company’s promotion drove a race to the bottom. From the piece:     

Beijing Jingdong sparked the latest price war last month after Chief Executive Liu Qiangdong said on his microblogging site that he would dispatch 5,000 agents to check prices at rival outlets and would undercut their prices at least 10%. Suning and Gome responded by agreeing to offer consumers lower prices on the companies’ e-commerce sites.

It worked at first; Beijing Jingdong’s 360buy.com sold upwards of 250 million yuan worth of goods in three hours.

But then the competing offers spread to Chinese social media and snowballed to the point where companies were apparently unable to offer stated discounts and ran out of items, sparking widespread anger. 

China has many consumers, but not much in the way of consumer protection. Pressure on these retailers from slumping demand and rising inflation mean they occasionally resort to dubious pricing practices.

It’s a sign what’s at times still an awkward hybrid economy, even as China moves towards surpassing the United States as the world’s largest economy. 

Rapidly changing prices are becoming an inevitable part of online retail. Combining that with brick and mortar outlets and the sheer size of China’s burgeoning consumer class created a complete disaster.

See also: Here’s What Led To Explosive Growth For Chinese And Indian Entrepreneurs

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Thursday, September 6th, 2012 news No Comments

Olympic Fans Asked to Stop Tweeting So Much

Source: http://gizmodo.com/5929971/olympics-fans-asked-to-kindly-stop-tweeting-so-damn-much

Olympics Fans Asked to Kindly Stop Tweeting So Damn MuchHey, uh, Olympics spectators? Really glad you made it out and all, totally appreciate the support and money you spent on those tickets and the fact that you painted those little flags on your faces. All of that’s great, seriously. But it turns out you’re also tweeting so much that it’s interfering with our event broadcasts. So knock it off. Please.

That’s the basic message from the International Olympic Committee, which Reuters reports has asked viewers of outdoor races to cool it a little with with social media. The reason? A surge of tweets during yesterday’s cycling road race made competent television coverage nearly impossible:

Commentators on Saturday’s men’s cycling road race were unable to tell viewers how far the leaders were ahead of the chasing pack because data could not get through from the GPS satellite navigation system travelling with the cyclists.

Organizers fear the same fate awaits the men’s and women’s marathon and the triathlon, unless live viewers refrain themselves from tweeting unless it’s “urgent,” which honestly there’s no such thing as an urgent tweet, right? That’s silly.

Anyways! The most likely outcome is that people will continue to tweet, and signals will continue to take a hit, and we’ll all continue to have a good laugh about how far behind our infrastructure is from where we need it to be in an age of real-time everything. [Reuters]

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Sunday, July 29th, 2012 digital No Comments

A Greek Yogurt Company Is Winning The Ad Olympics Online

Source: http://www.businessinsider.com/addthis-a-greek-yogurt-company-is-winning-the-ad-olympics-online-2012-7

Jennie Finch Chobani

According to social media sharing and measurement company AddThis, the Chobani Champions campaign is currently winning the race online for most effective campaign amongst the official Olympic partners.

Over the course of a three-day period (July 19-July 22) AddThis measured mentions on social networks, articles and Twitter followers and determined the Greek yogurt brand is proving to have the greatest reach.

Chobani’s campaign features noted softball player Jennie Finch.

Rounding out the top five were United Airlines, Visa, Omega, and McDonald’s. According to AddThis—which claims to monitor more than 14 million websites and 1.3 billion users—McDonald’s is doing particularly well on Twitter.

AddThis Olympic Scorecard

Here’s the Chobani spot:

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Tuesday, July 24th, 2012 news No Comments

Facebook could be looking to buy Opera browser

Source: http://www.engadget.com/2012/05/25/facebook-could-be-looking-to-buy-opera/

Facebook could be looking to buy Opera browserSince its IPO earlier this month, Facebook has wasted no time in expanding its empire — it’s already purchased the Karma mobile gifting service and launched a standalone camera app — and talk about the social network’s next steps doesn’t seem to be quieting down. The latest rumor, from Pocket Lint, says Facebook is looking to buy the Opera browser as part of its larger effort to compete against Google, Mozilla and other internet mammoths. According to a source at Opera Software who spoke with Pocket Lint, the company is shopping around for potential buyers and has even imposed a hiring freeze. While it’s not too hard to believe that Facebook is readying its horse to enter the browser race, this rumor is just that: a rumor. But given the social network’s tendency to whip out new features at warp speed, we should have something more solid than speculation soon — if the Opera purchase story has any legs, that is.

Facebook could be looking to buy Opera browser originally appeared on Engadget on Fri, 25 May 2012 13:40:00 EDT. Please see our terms for use of feeds.

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Friday, May 25th, 2012 news No Comments

The Only Two Smartphone Companies That Matter (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-4

There are only two smartphone companies that matter: Samsung and Apple.

This chart shows preliminary smartphone shipment estimates for Q1 from analyst Horace Dediu of Asymco. As you can see, it’s a two horse race. Everyone else is irrelevant.

chart of the day, smartphone shipments, april 2012

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Thursday, April 12th, 2012 news No Comments

Google AdChoices – 8 ads per page? Do Advertisers Know About This?

I am sure you are looking at the AdChoices example, right?
Who thinks this is just as evil as Facebook putting 7 display ads on the same page.
http://go-digital.net/blog/2010/11/not-1-not-2-not-3-but-4-display-ads-per-pageview-shame-on-you-facebook/

Inline image 1

What are AdChoices?

Ad Choices
The AdChoices icon appears on sites that use Google’s AdSense program to show ads. While Google often shows you ads based on the content of the page you are viewing, we also show some ads based on the types of websites you visit, view, or where you interact with an ad or other Google product supported by Google’s advertising services. In doing this, Google doesn’t know your name or any other personal information about you. Google simply recognizes the number stored in your browser on the DoubleClick cookie, and shows ads related to the interest and inferred demographic categories associated with that cookie. It’s our goal to make these ads as relevant and useful as possible for you. Google doesn’t create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health.

Where can I learn more about how Google protects privacy?

  • To learn more about how we collect and use information at Google, please visit our Privacy Center

What choices do I have about advertising from Google?

  • Google lets you edit the categories associated with your browser, or opt out of personalized advertising, through Google’s Ads Preferences Manager.
  • Google may use your Google account information, such as items you +1 on Google properties and across the web, to personalize content and ads on non-Google websites. If you’d like to control how you see +1 recommendations from people you know, and how your +1 recommendations are shown to others, please visit the +1 button account setting page.

Learn More!

  • Learn more about online advertising from the Network Advertising Initiative.
  • Find more on browser controls and plug-in tools to help set and maintain your privacy choices.

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Wednesday, March 21st, 2012 display advertising No Comments

iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

Source: http://www.engadget.com/2012/02/06/npd-iphones-recover-market-share-in-q4-2011-but-android-draws/

NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

According to the latest research from the NPD group, Apple has got its second wind in smartphone sales. In the same quarter that saw the iPhone 4S reinvent the wheel obey our every vocal whim, the trio of available models soaked up a total of 43 percent of the US smartphone market in Q4 2012, apparently knawing away at Android’s market share of 53 percent held during the rest of 2011. However, Google’s mobile OS appears to be the debutante smartphone of choice, cornering 57 percent of new purchases, with 34 percent going for Apple. The remaining 9 percent is distributed between the smartphone also-rans, with the likes of Windows Phone and BlackBerry languishing in that anonymous grey bar at the top. The top five handsets from NPD’s Mobile Phone Track service is an Apple and Samsung love-in, with iOS devices claiming the three top spots, followed by the Samsung Galaxy S II (we assume collectively) and the Galaxy S 4G. NPD’s blow-by-blow commentary on this increasingly two-horse race awaits below.

Continue reading NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds originally appeared on Engadget on Mon, 06 Feb 2012 13:09:00 EDT. Please see our terms for use of feeds.

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Monday, February 6th, 2012 Uncategorized No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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Monday, February 6th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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