Yes, Your Credit Card Company Is Selling Your Purchase Data To Online Advertisers

Source: http://www.businessinsider.com/credit-cards-sell-purchase-data-to-advertisers-2013-4

steve madden shoe shopping

Depending on how you feel about online shopping, this either old news or a huge betrayal of consumer trust: Mastercard and American Express are selling your data to online advertisers who then use it to target you with ads.

As Ad Age notes, they’re not shouting very loud about it for fear of a backlash.

Here’s what we learned today from reporter Kate Kaye:

  1. Mastercard began doing this two and a half years ago.
  2. It sells data by zip code, offering areas that are more likely to make certain types of purchases, like shoes, for instance. Online advertisers can then bid on online users from those areas, and target them with ads for shoes.
  3. The data is anonymous and aggregated. They can’t identify you, in other words. All they know is that there are x-thousand shoe-buyers in a given zip code, online, at any one time.
  4. Amex sells its data as a series of models.
  5. EBay also sells its data for ad targeting.
  6. Best quote in the article: “Anybody that’s got data right now is in the business of trying to make money off of it,” said Forrester Principal Analyst Sucharita Mulpuru-Kodali. “Why not take advantage of it, especially if you can do it under the radar?”

Tags: , , , , , , , , , , , , , , , , ,

Tuesday, April 16th, 2013 news No Comments

Twitter Has A Big Problem With Fake User Accounts

Source: http://www.businessinsider.com/twitter-has-a-big-problem-with-fake-user-accounts-2012-8

using twitter

Everyone knows there’s a sordid industry around selling Twitter followers.

But on Friday, Jason Ding, a researcher from security vendor Barracuda Networks, quantified how bad the problem is for Twitter and how these guys fly under the radar. 

For 75 days, Ding investigated the fake Twitter account business. He and his team fired up three Twitter accounts and then bought 20,000 or 70,000 Twitter followers for each.

Here’s what they discovered:

  • 20 eBay sellers and 58 websites sell Twitter followers, mostly fake accounts.
  • On average, these accounts follow 1,799 other Twitter accounts.
  • It costs about $18 per 1,000 followers.
  • Those selling the fake accounts can earn as much as $800/day.
  • They sell retweets, too. They charge between $2.50 and $55 per 1,000 retweets.
  • Those who buy fake Twitter followers had on average 48,885 followers.

Twitter suspends accounts it knows to be fake. But it’s pretty easy to fool Twitter, Ding’s research shows.

We asked Twitter to comment on the fake account problem in general and this research in particularly and will update the story when we here back.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Monday, August 6th, 2012 news No Comments

Friendster reborn as a gaming site, wishes Facebook cared

Source: http://www.engadget.com/2012/04/26/friendster-reborn-as-a-gaming-site-wishes-facebook-cared/


Friendster’s as good as dead to the western world (it hasn’t really crossed our radar since 2005), but Forbes reports that the site is still huge in Southeast Asia — though not for the reasons you might think. It was the original social network when in launched in 2002, but its acquisition by e-payment provider MOL Global in 2009 led to its reincarnation as a top online gaming destination for countries such as India, Indonesia and Malaysia. The new Friendster just officially emerged from beta as a game-centric site, and the remaining vestiges of its social networking past — you can still add friends, after all — are gamified with reward points. Moreover, owner MOL Global has added e-payments to the mix, letting users buy Friendster Coins to purchase virtual goods. Given predictions that the Asian gaming community will exceed 1 billion by 2016, the site’s future is looking rosier than ever. That might lessen the sting of being plum blown out of the social networking game by the big dogs.

Friendster reborn as a gaming site, wishes Facebook cared originally appeared on Engadget on Thu, 26 Apr 2012 02:39:00 EDT. Please see our terms for use of feeds.

Permalink www.forb es.com/sites/limyunghui/2012/04/25/friendster-is-the-largest-online-gaming-platform-in-southeast-asia/”>Forbes  |   | Email this | Comments

Tags: , , , , , , , , , , , , , , , ,

Thursday, April 26th, 2012 news No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger.  Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…   🙂

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd


Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

read more….


Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing