radio
Radio Ad Revenue Growth Forecast Downgraded
Source: http://www.marketingcharts.com/wp/radio/radio-ad-revenue-growth-forecast-downgraded-28169/
Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues, forecasts BIA/Kelsey in a new report. Nevertheless, OTA revenues will continue to account for the vast majority (~95%) of radio revenues in 2017, when total revenues are [...]
JC Penney’s Media Spending Climbs But Sales Go Into Free Fall
CEO Ron Johnson Boosts TV Advertising, Adds Former Coca-Cola Marketer Sergio Zyman as an Adviser
Published: February 27, 2013
sales plummeted 25% in 2012, even as its measured media spending jumped 14% to $504 million.
Ron Johnson
The beleaguered retailer spent more on advertising than it has in any of the last five years and made major changes to its media mix, under the direction of CEO Ron Johnson. TV advertising climbed, particularly network TV spending, while radio and internet display investments dropped. And despiteMr. Johnson’s declaration late last summer that the retailer would invest heavily in newspapers, spending in that category was down slightly.
JC Penney reported that its fourth-quarter net loss widened to $552 million. The retailer posted an annual net loss of $985 million.
Sales in the fourth quarter, which includes the holiday-shopping period, slid 28% to $3.88 billion. For the year, sales fell 25% to $12.98 billion. That marks the lowest annual revenue the retailer has reported since at least 1987.
“It’s the worst performance that I’ve ever encountered in decades of covering retail — there’s nothing really to compare it against,” said Bernie Sosnick, an analyst at Gilford Securities.
Online Ad Spending Is Closing In On TV
Source: http://www.businessinsider.com/chart-of-the-day-online-advertising-2012-10
Online ad spending for the world’s largest media companies is closing in on TV ad spending according to this chart from BI Intelligence on the State of the Internet.
It’s important to note in this chart that TV’s share of the ad spend has actually grown, though only slightly, over the last six years. Online is taking share from print, radio, and outdoor spending.
Follow the Chart Of The Day on Twitter: @chartoftheday
Why Digital Kicks Traditional Marketing in Cost Effectiveness
Marketing Channel Cost Comparison on CPM basis – to reach 1,000 users or impressions.
TV vs digital
radio vs digital
TV vs radio
display ads vs search ads
direct mail vs tv
direct mail vs digital
Beats Dumps Monster Over Headphone Spat [Audio]
Source: http://gizmodo.com/5875715/beats-dumps-monster-over-headphone-spat
![medium cbc9fc07d0f13ac5d5ca10740573bc40 Beats Dumps Monster Over Headphone Spat [Audio]](http://cache.gawkerassets.com/assets/images/4/2012/01/cbc9fc07d0f13ac5d5ca10740573bc40.jpg "Beats Dumps Monster Over Headphone Spat")
Peanut butter and jelly, unicorns and glitter, Beats Electronics and Monster. One of these things just doesn’t belong, one of these things is not like the others. After a five-year collaboration, the two companies have terminated their relationship but do hope to remain friends.
According to Businessweek, the breakup came about due to an irreconcilable dispute between Beat’s Jimmy Iovine and Monster’s Noel Lee over which company deserved more credit for the brand’s 53-percent share of the $1 billion headphone market during the last year. As such, Beats has opted out of renewing its manufacturing contract with Monster when it expires later this year
Monster takes credit for the design and production “They wanted to do speakers and I said, ‘The new speaker is the headphone,’ ” says Lee. Beats, on the other hand believes its celebrity connections helped market the devices as high-quality status symbols. “Now a big part of what you’re paying for is the brand and fashion,” Ben Arnold, director of industry analysis for NPD, told Businessweek.
It’s still too soon to see who will ultimately come out ahead from this. Beats Electronics remains the preeminent brand for twentysomethings. Monster on the other hand will have to find a way to replace the lost revenue—reportedly 60 percent of its of privately held revenues and profit. Its recently announced partnerships with fashion brand Diesel and Radio Shack should do nicely though. Those products are expected to hit shelves later this year. [Businessweek via CNet - Photo by Elsa/Getty]
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The NFL Is Still King Among American Sports Fans
Source: http://www.businessinsider.com/chart-nfl-is-still-king-among-american-sports-fans-2011-10
In a recent survey by Scarborough Sports Marketing, 62 percent of American Adults listed the NFL as a sport in which they have at least a little interest. That was tops among all sports, easily out-pacing Major League Baseball with 49 percent.
It also might be time to reconsider what we call a “major sport” in the United States. The NBA came in fifth, behind college football. And the NHL was 12th, behind NASCAR, high school sports, and figure skating.
Interestingly, MLB is not even the second most popular “sport.” They fall behind the Olympics, which is more of an event than a sport, but I say tomato, and you say tomato (wait, that doesn’t work as well when not spoken out loud).
Here are the 20 most popular sports among American adults…
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Join the conversation about this story »
See Also:
- What "The Best Team Money Can Buy" Looked Like In 1977
- WATCH: New York Jets Star Gets Upset And Hangs Up On Radio Icon
- WATCH: A Brawl Breaks Out In Yet Another International Basketball Game Involving A Chinese Team
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On Facebook, A Wal-Mart Employee Is More Valuable Than A Goldman Sachs Employee
Source: http://www.businessinsider.com/chart-of-the-day-facebook-ads-2010-6
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In the real world, using salary as a measure, a Goldman Sachs staffer is worth much more than a Wal-Mart employee. An average Goldman Sachs employee is paid a bonus of $500,000, while the average Wal-Mart employee salary is $20,000.
On Facebook, the opposite is true. In the eyes of an advertiser, a Wal-Mart employee is worth nearly twice as much as a Goldman employee, according to Facebook’s suggested advertising bid prices.
Kim-Mai Cutler at VentureBeat looked at Facebook’s suggested advertiser bid price on per category basis. What she found is pretty interesting.
As you can see in this chart, the most expensive company to target is Facebook. The next most expensive is Wal-Mart. Goldman and Bain employees are duking it out for the cheapest.
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Join the conversation about this story »
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You Watch More TV (and Less YouTube) Than You Think
Source: http://gizmodo.com/5534061/you-watch-more-tv-and-less-youtube-than-you-think
As part of a special report on the state of couch potatoes in the year 2010, the Economist collected data on perceived vs. actual media consumption. People are in denial about their TV addictions and overconfident in their YouTube cool.
Maybe not consciously, but that seems to be the case. The chart shows that to some extent YouTube is still a media event—something we’re aware of ourselves watching—whereas TV just washes over us and seeps into our rotting brains without us even realizing it.
These numbers are from 2008, though, and it would be interesting to see how the balance has shifted over the last 2 years. Personally, my YouTube watching is way up, my TV watching is way down, and the only time I hear the radio is when someone drives by with their windows down. Because honestly, who needs Treme when you have this. [The Economist]
Source: http://gizmodo.com/5534285/how-much-tech-companies-are-spending-on-advertising
Yahoo’s reportedly ponying up $85 million for an upcoming ad campaign—nearly twice as much as they spent on advertising in all of 2009. But as this chart shows, Yahoo’s wager looks puny next to Microsoft’s massive ad spending.
According to Kantar Media, who provided Silicon Alley Insider with numbers for total ad spending (print, online, radio, tv, and outdoor), Microsoft spent some $518 million on advertising last year, over twice as much as Apple did, with $249 million. And I’m not entirely sure they got their money’s worth—I’m having a hard time thinking of much recent Microsoft propaganda besides those “make a PC for under $1000″ commercials, which basically seemed like Best Buy spots anyway. Update: also, this.
Of these six companies, eBay spent the biggest chunk of their revenue on self-promotion, presumably trying to keep their name prominent even as they lose members to services like Craigslist. And equally interesting to how much money Microsoft and eBay spent is how little Google did. I guess life is good when you’re a verb. [SAI]
TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009
With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.
Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574
Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).
Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.
TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.
The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.
TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.
Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.
Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.
Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.
Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.
About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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