random sample

E-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers

source: http://www.marketingcharts.com/wp/topics/e-commerce/e-commerce-in-q2-tablet-traffic-as-valuable-as-traffic-from-computers-36679/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Computers led with an AOV of $115.74, compared to $113.15 for tablet tablets and $112.73 for smartphones.

[Editor’s note: Monetate’s previous report covering Q1 had found tablets converting at a higher rate than computers, while data from this latest report indicates that the opposite was true for Q1. The discrepancy owes to a different random sample of clients being used for each quarterly report.]

Among tablets, the iPad continued to boast the highest conversion rate (2.6%) during the second quarter, with Android (2%) also out ahead of the Kindle Fire (1.6%). The iPad also sported the highest average order value ($114.18), outpacing Android ($101.22) and Kindle Fire ($91.84).

The iPhone re-assumed the lead in conversion rates among smartphones, just exceeding 1%, and putting some distance between itself and Android (0.88%) and Windows (0.77%) phones. i! Phone tra! ffic also ended up with the highest average order value, of $114.45, followed closely by Windows ($112.36) and Android ($109.52).

All told, smartphones (9.7%) and tablets (12.4%) together accounted for more than 1 in 5 e-commerce visits during Q2, up from about 15% a year earlier. In the past year, tablets have overtaken smartphones in terms of e-commerce traffic share, with the gap between the devices steadily increasing.

The iPad continues to dominate tablet e-commerce traffic to the tune of 90.6% share, while the iPhone also retains its lead (62.7% share) of smartphone visits.

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Tuesday, September 17th, 2013 news No Comments

Pinterest (1.8%) Refers More Traffic Than Twitter (0.8%), But Still Small

Source: SmartCompany

Social network Pinterest now refers more users to websites than either Twitter or Yahoo!, according to new figures.

The figures, released by social sharing widget provider Shareaholic, reveals that 1.84% of users to websites using its tools were sent from Pinterest, which has now overtaken Yahoo! (1.37% of visitors), Bing (1.03%), StumbleUpon (0.97%) and Twitter (0.80%) as a source of visitors.

However, Pinterest remains significantly behind Google (41.28%), direct traffic (20.03%) and Facebook (5.9%) as a source of traffic.

The figures were drawn by examining traffic sources from 200,000 websites using Shareaholic’s web tools.

UPDATED  Feb 12, 2013

Search engines still dwarf email and social media as an e-commerce traffic driver. 32% of e-commerce site visits in Q4 came from search, compared to 4.3% from email and just 1.9% from social media. In fact, Q4 marked the third consecutive quarter that social media’s influence waned.

Traffic from search engines also tends to have a larger average order value (AOV) than the other sources analyzed by Monetate. In Q4, AOV from search was $97.54, about 9% higher than from email ($89.64) and roughly 40% higher than from social ($69.46).

About the Data: Monetate’s E-commerce Quarterly analyzes a random sample of over 100 million online shopping experiences using “same store” data across each calendar quarter. Averages throughout the EQ are calculated across the entire sample. Key performance indicators, such as average order value and conversion rate, will vary by industry/market type. These averages are published only to support the analysis in each release of the EQ, and are not intended to be benchmarks for any e-commerce business.

Ecommerce Traffic Referrers

Shareaholic Referral Traffic Sources Report

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Tuesday, February 12th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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