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It’s An Attack On Microsoft’s Last Line Of Defense (GOOG)

Source: http://www.businessinsider.com/this-latest-news-from-google-has-to-worry-microsoft-its-an-attack-on-microsofts-last-line-of-defense-2012-12

steve ballmer

Google announced yesterday that it is going to start charging all businesses that want to use Google Apps – Google’s online version of Microsoft Windows.

Previously, Google Apps had been free to use for businesses smaller than 10 people.

This news might mean that Google is sick of flushing money down rat hole and finally wants to cover its cost, despite the reduction in usage this will cause.

But it also might mean Google is about to take Apps development a whole lot more seriously. It might Google is going to start trying to make Google Apps something that all businessess find worth paying for.

If that’s the case, it has to make Microsoft nervous.

Microsoft is in a very precarious place at the moment.

It’s just released a new operating system that’s very different from its old one.

The new operating system forces enterprises and consumers around into a choice: what kind of new OS do they adopt?

In years past, there was really only one choice: Microsoft. 

But now, consumers are bringing their iOS devices and Android devices to work. They’re used to them. They love them. Meanwhile, consumers are not rushing out to buy Microsoft’s new tablet, Surface.

So now, enterprises have three choices: Microsoft, Google, or Apple.

The big advantage! Microso ft has had for years now is that its software suite for doing business, Microsoft Office, is far superior to anything Google or Apple had to offer.

But if Google is going to charge all clients for its Office clone, that might mean it is about to take Apps development a whole lot more seriously.

Maybe Google will finally build a real rival to Microsoft office’s crown jewel, Excel.

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Friday, December 7th, 2012 news No Comments

Desperate For Revenue, Facebook Turns To The Gambling Business… (FB)

Source: http://www.businessinsider.com/facebook-gambling-2012-8

winstar world casino table

Facebook is going into the gambling business.

Starting today, report Christopher Thompson and April Dembosky of the FT, Facebook will allow users in the UK to play bingo for real money. Real-money slot machines will soon follow.

Gambling is much more socially and legally acceptable in the UK than in the US, where legislators pretend that it’s immoral to gamble outside of Las Vegas, Atlantic City, and some Indian reservations. The same legislators have no issue with lotteries, which encourage citizens to throw hard-earned money down rat holes to raise additional state tax revenue.

But still, gambling is a risque behavior to cash in on, especially for a mainstream consumer company like Facebook.

Industry insiders have long expected Facebook to turn to gambling at some point, and they have high hopes for it. Earlier this year, in Europe, one insider predicted that gambling would eventually turn Facebook into a $100 billion business.

Facebook’s Bingo gambling will be conducted in partnership with a company called Gamesys, one of the UK’s biggest online gambling companies. The game will be called Bingo Friendzy.

Facebook will presumably collect a ~30% “vig” from the money spent to play Bingo on the Facebook platform, the same way it collects a portion of the virtual goods revenue its social-gaming partners generate in the U.S. This revenue will help fortify Facebook’s “payments” revenue stream, which has recently been crippled by the collapse of Zynga! .

Meanwhile, one company that appears to have been left out in the cold here is Zynga, Facebook’s big game partner in the US. Zynga has also been eager to cash in on the online gambling craze. But it will apparently be watching this Facebook move from the sidelines.

SEE ALSO: INSIDER: When Gambling Is Legalized, Facebook Will Become A $100 Billion Business

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Tuesday, August 7th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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