In a time where trust in companies is at an all time low, it’s more valuable than ever. That’s not a moral or values based statement, it’s about the impact on the bottom line.
This chart, from a presentation at McKinsey’s Chief Marketing And Sales Officer Forum, shows how much investors and consumers reward an outstanding reputation:
Despite the incredible value of reputation, according to McKinsey’s Betsy Holden, companies aren’t taking full advantage of their opportunities to increase it:
One thing they can do to improve their reputation is bolster their social media presence. They can publish material related to the above, like information about transparency or environmental efforts, and can use it as a customer service tool. Being accessible and accountable increases trust.
That route may be particularly effective because social media is trusted by consumers at a rapidly increasing rate:
Within just six quick minutes—about as much time as it took for ecstatic Democrats to confirm on Twitter, jump up and down a little, pick up their phones, and pick a filter, the rate of photos uploaded to Instagram more than double to 2.1 the normal rate. If you’re a user of the app—and you probably are!—you no doubt got sepia peeks into a lot of living rooms and apartments around the country. The CNN close-up shot was a particular favorite. [Instagram]
Apple’s forthcoming iPad Mini could take 15 per cent of sales away from the full-size iPad, according to analysts.
The new tablet is expected to be announced by Apple in California next Tuesday. Little is known about it except that it will probably have a 7.85-inch screen – slightly smaller than the current iPad’s 10-inch display.
Gene Munster, an analyst with Piper Jaffray, told AllThingsD : “We believe that the smaller iPad could cannibalize one million regular iPad units in December or a rate of cannibalization at 20 percent. [So] for every five million smaller iPads, you lose one million standard iPads.”
The report also quotes Bill Choi, an analyst with Janney Montgomery Scott, who believes the smaller iPad will cannibalise just 15 per cent of sales of the existing iPad.
Just as it did with its iPod range, which slowly expanded to cover a range of form factors, storage capacities and prices, Apple is likely to take the view that it is better to cannibalise its own products that to give a competitor the chance to do it.
At the moment,! anyone wanting a smaller, cheaper tablet is likely to go for Google’s Nexus 7, released in July, or Amazon’s Kindle Fire HD, which comes to Britain next week. The iPad Mini gives Apple the opportunity to target those customers.
Earlier this week Apple sent out invites to an October 23rd event in San Jose, California . Titled “We’ve got a little more to show you”, the invites give no hint as to what the company is set to announce. Rumours about a smaller iPad, however, have been doing the rounds for some time.
Alongside the iPad Mini, reports have suggested that Apple might unveil a 13-inch version of its ‘Retina’ MacBook Pro. The laptop with a very high resolution display is currently available on in 15-inch screen size.
Improvements to Apple’s iMac and Mac Mini computers are also expected but it is not known whether they will be shown off at next week’s event or released separately.
Mobile almost doubled its share of the U.S. digital ad market through the first six months of the year. According to IAB, U.S. mobile ad revenues were $1.2 billion in the first half of the year and 7 percent of total U.S. digital ad revenues, up from 4 percent a year prior.
Total 2011 U.S. mobile ad revenues were $1.6 billion, according to IAB. Half-year revenues of $596 million were about 38 percent of the year-end total. Holding all else equal, if the U.S. market grew at the same rate this year, 2012 mobile ad revenues would be $3.2 billion.
Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera (video)
Another easter egg at Fujitsu’s CEATEC booth was a system for transmitting coupons, URLs and other digital information from a TV screen to a user’s smartphone. We’ll back up a bit: the data ends up on-screen in the first place thanks to information embedded in light flashing at various levels of brightness (the frame rate is too quick to be detected by the human eye). Theoretically, when a viewer is watching a commercial, they’ll see a prompt to hold up their phone’s camera to the screen, and doing so will bring up a corresponding coupon or website on their handset — it takes about two to three seconds here for the recognition. The embedded information covers the entire panel, so users don’t need to point their device at a particular section of the screen.
In Fujitsu’s demo, pointing a smartphone at the TV pulled up a website on the phone. It only took about a second for the URL to pop up on the device, and there was no noticeable flickering on the TV itself (essentially, the picture looks identical to what you’d see on a non-equipped model, since your eye won’t notice the code appearing at such a high frequency). The company says this technology works at a distance of up to two or three meters. Head past the break to take a look at the prototype in action.
Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera (video) originally appeared on Engadget on Tue, 02 Oct 2012 16:42:00 EDT. Please see our terms for use of feeds.
Mankind has been able to accomplish some pretty impressive things, but some of them were around long before we figured them out. Ants, for instance, hunt for food in a way that’s basically the same as the Internet’s Transmission Control Protocol (TCP), and they were doing it long before the Internet was around.
It all has to do with how harvester ants gather their food. The same way that TCP will throttle data transmission if initial packets indicate little bandwidth, harvester ants will send less foragers out for food if the initial ones take too long to come back with grub.
From Stanford News:
[The] rate at which harvester ants – which forage for seeds as individuals – leave the nest to search for food corresponds to food availability.
A forager won’t return to the nest until it finds food. If seeds are plentiful, foragers return faster, and more ants leave the nest to forage. If, however, ants begin returning empty handed, the search is slowed, and perhaps called off.
And that’s not where the similarities end either. Ants also use TCP’s slow start technique, by sending out a wave of foragers (packets) to figure out the relative amount of food (bandwidth) before scaling their numbers up or down. Likewise, the same way a connection will time out if the source stops sending packets, the ants will stop sending out new foragers if none return for 20 minutes.
Balaji Prabhakar, one of the researchers behind the discovery, says that if this behavior had been uncovered pre-Internet, it might have influenced its design. Even so, this foraging process has been seriously time-tested, and there still might be things we can learn from it. In the meantime, who knows what other algorithms might already be out there, quietly waiting to be discovered. [Stanford News]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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