Ray

Everything Wrong With The Steve Ballmer Era On Display At D8

Source: http://gizmodo.com/5554787/everything-wrong-with-the-steve-ballmer-era-on-display-at-d8

Everything Wrong With The Steve Ballmer Era On Display At D8Today at the All Things D conference we saw a snapshot of what’s wrong with Microsoft under Steve Ballmer’s tenure.

Walt Mossberg asked Steve Ballmer and Ray Ozzie, Microsoft’s chief software architect, what they thought of Google, Android, and Chrome.

Everything Wrong With The Steve Ballmer Era On Display At D8Ballmer yammered away about how Google’s strategy of having two operating systems doesn’t make any sense. Why have Android and Chrome? Why do two operating systems like that? Makes no sense, he says,

After Ballmer is done, Ray Ozzie says, Chrome is a bet on the future, Android is a bet on the past.

We can’t think of a better illustration of the Ballmer-era.

A competitor announces something innovative. Ballmer goes out in public, plays dumb, trashes it, acts like he doesn’t think it makes any sense, even though it does.

Remember his quote on the $500 iPhone? On Android being free? Ballmer likes to laugh at his rivals, only to become the laughingstock years later.

Chrome doesn’t make sense today. But it will make a lot of sense in the future when browsers are more powerful and web-based applications are more robust.

Obviously Ray Ozzie gets this. Why doesn’t Steve Ballmer?

Interestingly, before the interview started Ina Fried at CNet wrote that Ray and Steve don’t talk very much. Clearly, that needs to change.

Everything Wrong With The Steve Ballmer Era On Display At D8

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Friday, June 4th, 2010 news No Comments

Viral videos are cool and all, but most of them don’t drive sales.

Samsung LED Sheep – how do I even buy an LED from Samsung, if I wanted one?

T-Mobile Dance – not sure exactly what it means or how it is related to cell phone service, but it SURE was cool!

Cadbury Eyebrows – cool, and forwardable video. but what does Cadbury make again? So I can go buy some of whatever they make?  ;-)

etc. etc.  you get the point…

the only videos (below) that actually have anything to do with the product are Filet-O-fish, condom bunnies doing their thing, and Denny’s banana on pancakes.


Source:
http://adage.com/digital/article?article_id=135717

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Samsung Extreme Sheep LED Art The Viral Factory 2,866,364 +39% Samsung: Extreme Sheep LED Art
2 2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 876,946 -15% T-Mobile: Dance
3 4 Cadbury Eyebrow Dance Fallon 636,418 +27% Cadbury: Eyebrow Dance
4 New Geico It’s the Gecko/ Numa Numa The Martin Agency, Horizon Media 442,653 New Geico: It's the Gecko/Numa Numa
5 5 McDonald’s Talking Filet-O-Fish Arnold 378,488 -2% McDonald's: Talking Filet-O-Fish
6 9 E-Trade E-Trade Baby Grey, New York 323,100 +17% E-Trade: Baby
7 New Ray-Ban Never Hide Cutwater 304,970 New Ray-Ban: Never Hide
8 8 Durex Get It On Fitzgerald & Co., SuperFad 235,290 -18% Durex: Kama Balloon Animal Sutra
9 Back on chart Denny’s Nannerpuss Goodby, Silverstein & Partners 178,359 -3% Denny's: Nannerpuss
10 6 Vodafone Lewis Hamilton and the RC Office Grand Prix Outsider 171,123 -49% Vodafone: Lewis Hamilton and the RC Office Grand Prix

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Monday, July 6th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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