reaction

How Public Policy Polling Hilariously Proved That People Lie To Pollsters

Source: http://www.businessinsider.com/panetta-burns-plan-ppp-poll-simpson-bowles-question-public-policy-polling-2012-12

CIA Director Leon Panetta

Public Policy Polling, the firm that consistently asks the quirkiest and most provocative questions, offered in its latest national survey a revealing way to prove that, well, people will lie to make themselves seem more knowledgeable. 

PPP tested people’s reaction to the Simpson-Bowles plan to reduce the national deficit. It found that overall, respondents had a positive view of the plan, despite an overwhelming 60 percent that did not offer an opinion. 

To compare, the firm also gau ged the reaction to the so-called “Panetta-Burns plan,” which isn’t a real plan. It’s based on a mythical combination of Leon Panetta, the current Secretary of Defense and former chief of staff under President Bill Clinton, and Conrad Burns, a former Republican Senator from Montana.

Despite the fact that there is no such thing as the “Panetta-Burns” plan, 25 percent of respondents offered an opinion on it. Eight percent said they view it favorably, while 17 percent said they do not have a favorable opinion of the “plan.”

This has led to a snarky Twitter hashtag, in which users speculate on the mythical proposals in “Panetta-Burns.”

Panetta Burns

Panetta Burns

Panetta Burns

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Tuesday, December 4th, 2012 news No Comments

How Public Policy Polling Hilariously Proved That People Lie To Pollsters

Source: http://www.businessinsider.com/panetta-burns-plan-ppp-poll-simpson-bowles-question-public-policy-polling-2012-12

CIA Director Leon Panetta

Public Policy Polling, the firm that consistently asks the quirkiest and most provocative questions, offered in its latest national survey a revealing way to prove that, well, people will lie to make themselves seem more knowledgeable. 

PPP tested people’s reaction to the Simpson-Bowles plan to reduce the national deficit. It found that overall, respondents had a positive view of the plan, despite an overwhelming 60 percent that did not offer an opinion. 

To compare, the firm also gau ged the reaction to the so-called “Panetta-Burns plan,” which isn’t a real plan. It’s based on a mythical combination of Leon Panetta, the current Secretary of Defense and former chief of staff under President Bill Clinton, and Conrad Burns, a former Republican Senator from Montana.

Despite the fact that there is no such thing as the “Panetta-Burns” plan, 25 percent of respondents offered an opinion on it. Eight percent said they view it favorably, while 17 percent said they do not have a favorable opinion of the “plan.”

This has led to a snarky Twitter hashtag, in which users speculate on the mythical proposals in “Panetta-Burns.”

Panetta Burns

Panetta Burns

Panetta Burns

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Tuesday, December 4th, 2012 news No Comments

WOOHOO! A Giant Magazine Publisher Just Dropped $10 Million On This Startup

Source: http://www.businessinsider.com/unified-advance-publications-funding-2012-6

Advertising Shot 400x218

Unified, whose software is used by brands and ad agencies to buy, manage, and measure how ads perform on social networks, just raised $10 million from Advance Publications, the owner of magazine publisher Condé Nast.

The startup also pulled in another $4 million from Silicon Valley Bank, for a total of $14 million.

CEO Sheldon Owen’s reaction on signing up Advance: “Woohoo!”

“They own an incredible amount of media properties and understand social is the future of advertising,” said Dave Donahue, Unified’s head of communications.

Andrew Siegel, a former Yahoo dealmaker who joined Advance in 2010, is joining Unified’s board.

Unified has been around for a little over a year. Its revenues are already in the double-digit millions, Donahue said. Microsoft, BMW, and GE are among its 200 clients.

The company plans on using the funds to grow sales, ramp up its tech by doubling the engineering team in the next four months, and invest in marketing.

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Thursday, June 7th, 2012 news No Comments

This Wendy’s Coupon Offering A ‘Free Small Hot Original Redhead’ Is Confusing Everybody

Source: http://www.businessinsider.com/wendys-coupon-fail-2012-5

redhead wendys coupon

Ah, the perils of confusing coupons.

This coupon from Wendy’s recently caused quite a fuss when it was posted on Reddit. The general reaction was: what (or who) the heck is the “Redhead” that it’s selling?

No, Wendy’s isn’t peddling crimson-haired humans with any purchase.

Luckily, some of the more well-informed Redditors shared their knowledge:

“A “redhead” is their stupid coffee ūüôĀ I got all excited when I saw the sign thinking it was a red, spicy buffalo sandwich (or a real redhead which I would have preferred ūüėČ ) But it is just coffee :(“

And now we know.

On Wendy’s end, it shows a disconnect in its marketing. Something like the Redhead, which obviously isn’t a commonly known brand, needs a bit of context.

NOW SEE: 13 Epic Twitter Fails By Big Brands >

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Thursday, May 17th, 2012 news No Comments

Mass Effect moaners kinda get their own way as people power strikes again

Source: http://www.engadget.com/2012/04/09/mass-effect-activism-kinda-wins/

Image
SPOILERS. Who can’t name a beloved TV series that didn’t end the way you wanted? BSG? Lost? Sapphire and Steel? Blake’s Seven? Quantum Leap? The Sopranos? All of which ended either with tear-inducing bum-notes or confusing conclusions that caused furious head scratching. Despite that, the traditional reaction is to say “Well, I didn’t enjoy that, but I respect the writer’s artistic decision.” Not so for gamers who felt short-changed by the intentionally devastating conclusion to Mass Effect 3. Fans of the game poured their outrage online, developer BioWare saying that the feedback it had received was “incredibly painful.” A fan campaign that raised $80,000 in under a fortnight for Child’s Play was enough to make the team behind the title concede defeat against the geo-political disruptor that is the internet with a cause. The company is now devoting all of its efforts to producing an “extended cut” DLC for the summer, but fans expecting a fourth ending where they can watch Commander Shepard on a sun-lounger, margarita in hand had better start complaining now — the new content will only offer more depth and an extended epilogue to those tragic scenes you’ve already witnessed. SPOILERS END

Continue reading Mass Effect moaners! kinda g et their own way as people power strikes again

Mass Effect moaners kinda get their own way as people power strikes again originally appeared on Engadget on Mon, 09 Apr 2012 08:49:00 EDT. Please see our terms for use of feeds.

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Monday, April 9th, 2012 news No Comments

HTC details micro arc oxidation, says your One S will be strong enough to forgo the case (video)

Source: http://www.engadget.com/2012/03/13/htc-details-micro-arc-oxidation-says-your-one-s-will-be-strong/

Happen to recall the gorgeous metal HTC’s using on its upcoming One S to surround its Ice Cream Sandwich-loaded core? To refresh your memory, the ceramic look and feel of its metal unibody shell is created using a process known as micro arc oxidation — and HTC’s highlighting how the magic happens in its latest YouTube video. According to the company, the shell (made from aircraft-grade aluminium) gets slammed with a whopping “10,000 volts of energy,” causing a reaction that quickly leads to the black color and smooth texture. Notably, HTC points out that this is actually a treatment to the metal, rather than a finish on top of it. That’s not all — the metal also ends up being nearly five-times stronger as a result. Want to see the zapping for yourself? You’ll find the clip and more details in the flick just after the break.

Continue reading HTC details micro arc oxidation, says your One S will be strong enough to forgo the case (video)

HTC details micro arc oxidation, says your One S will be strong enough to forgo the case (video) originally appeared on Engadget on Tue, 13 Mar 2012 22:29:00 EDT. Please see our terms for use of feeds.

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Wednesday, March 14th, 2012 news No Comments

Facebook Will Prove You’re Alive During the Next Disaster

Source: http://gizmodo.com/5889455/facebook-will-prove-youre-alive-during-the-next-disaster

Facebook Will Prove You're Alive During the Next DisasterWhen an earthquake ravaged Fukushima and terrified all of Japan, the entire country had one reaction: is everyone OK? And if you knew someone in an afflicted area, you might’ve been thinking, is my husband okay? Now Facebook will tell you.

Facebook’s new Disaster (currently in trial for Japan only) feature is so simple and could be so very useful: if you’re in an area hit by a natural disaster (or terrorist attack, I presume), you’ll have the option to flag yourself as safe with all the ease of clicking “Like.” Or, if you’ve managed to get in touch with someone you know in a danger area, you can flag their profile as safe for them. Either way, Facebook will become a go-to source for peace of mind. It’s the kind of tool you hope you’ll never have to use, but one we might be glad to have. And one that’ll rack up ad views for Facebook the next time a crisis hits. Click! [YokosoNews via NewScientist]

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Thursday, March 1st, 2012 digital No Comments

iFail

Source: http://scobleizer.com/2010/01/28/a-16-year-olds-view-of-apples-ipad-ifail/

Tonight when I picked up my son in Petaluma we started talking about the Apple iPad and he told me he thought it was a “fail.” This reaction was interesting coming from Patrick (he was first in line in Palo Alto for the iPhone and has been an Apple fan for as long as I remember.)

Anyway, I asked him if I could record our conversation, he said yes, and this is the result. It’s in two parts, because when we uploaded the first part we got a lot of reaction on Twitter so followed it up with a second part. Here’s the two audio recordings, sorry for the poor quality, we recorded that while driving.

Part I.
Part II.

His major points are:

1. That it isn’t compelling enough for a high school student who already has a Macintosh notebook and an iPhone.
2. That it is missing features that a high school student would like, like handwriting recognition to take notes, a camera to take pictures of the board in class (and girls), and the ability to print out documents for class.
3. That he hasn’t seen his textbooks on it yet, so the usecase of replacing heavy textbooks hasn’t shown up yet.
4. The gaming features, he says, aren’t compelling enough for him to give up either the Xbox or the iPhone. The iPhone wins, he says, because it fits in his pocket. The Xbox wins because of Xbox live so he can play against his friends (not to mention engaging HD quality and wide variety of titles).
5. He doesn’t like the file limitations. His friends send him videos that he can’t play in iTunes and the iPad doesn’t support Flash.
6. It isn’t game changing like the iPhone was.

Anyway, revealing conversation with a teenager who got extremely excited about the iPhone (and saved up to buy his own) the day he saw that.

What do you think?

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Tuesday, February 2nd, 2010 digital No Comments

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

originally investigated and reported on Friday July 31, 2009 by Augustine Fou, with Tugce Esener @tesener

Several friends and colleagues had the same reaction when they found out about this video — that it was at such a high view count already and we were late to the party of finding out. ¬†Then we did some more digging — digital forensics ¬†ūüôā ¬†And this is a case where a viral hit was indeed successfully manufactured. ¬†There’s something to be learned from all this —¬†how to successfully manufacture a viral video sensation and make viral profits.

Related: How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Chris Brown is successfully tapping into the viral halo of a funny video that coincidentally used his song.

ReadWriteWeb article on how rights owners (Sony, Chris Brown) can make viral profits on other people using their work instead of suing them –¬†http://bit.ly/KA3HI

The video was real. But promotional activities (possibly/likely paid) created the initial viral effect (led to the tipping point of the viral effect) which then got carried a further by people thinking they were simply late to the party, including myself (e.g. 440k bit.ly clicks and 3k detectable retweets¬†out of the 13M views). The numbers don’t jive.

The viral halo has added 1 million more views to the video from August 1 РAugust 2.  (13.1 M to 14.5 M)


Ten ELEVEN TWELVE THIRTEEN proof points to follow, each with screen shot to illustrate.

1a. anyone notice that the “Forever” soundtrack is remarkably consistent throughout the video as if it were dubbed or added in after the original footage was shot. The sound is too consistent in volume and loudness to have come from a built-in, on-camera microphone. At the very end of the video, once it cuts back to the couple at the altar the sound quality goes back to the echo-y, tinny sound of an on-camera mic.

1b. The “TheKHeinz” user on YouTube was registered on July 19, 2009, the day the video was posted. We usually look for clues like this to detect “plants” by PR agencies. ¬†This is an issue of trust — a user “CmdrTaco” on Slashdot has been around the forums for years, made hundreds of posts, and was rated by the community very highly. PR agencies trying to seed stories have to create new user accounts during the PR campaign (recent registration date) and have made no other posts or uploads before (no history).

thekheinz-user-info-on-youtube

2. The social intensity detected in all of the top social venues like Technorai, Delicious, Reddit, Digg, etc. indicate there was not enough organic sharing to support a view count of 13 million views in 11 days (updated: 14.6 million today August 2, 2009).

a) Bit.ly shows only 447k clicks on the shortened URL

bitly-statistics-on-jkwedding-video

“At Fortune’s Brainstorm:Tech conference Ashton Kutcher effectively took credit for boosting the views from – in his words – 12,500 views before he tweeted the link – to some 1.2 million views 12 hours later…”

Well, unfortunately he used a bit.ly link which provides public analytics on how many people clicked. Most tweets result in immediate traffic, which then tails off immediately after the tweet falls off the first page. In his case, look at the following bit.ly stats URL and click “past month” to see the peak clicks on July 23. All he can actually claim is that his tweet drove a peak of about 100,000 clicks on that day not 1.2 million ūüôĀ

http://bit.ly/info/Z7vMw

too bad Ashton. next time you make a BMOC claim, be sure to use a non trackable method, so analytics won’t “out” you so easily.

august-21-bitly-intensity-update

after only 3.5 days of retweets the twitter intensity died off to next-to-nothing; if this were a truly viral video, carried forth by real people (and not by paid PR support and paid media) the retweet intensity would remain high. As of August 21, there are over 21M views on the video and the 505k retweets does not show actual organic support for that number.

ashton-kutcher-promote-viral-video


b) Twitturly shows only 3 thousand retweets on the YouTube URL itself

updated-twitturly-stats-for-video

c) Delicious shows only 447 bookmarks of the video itself

delicious-bookmarks-jkwedding

delicious-bookmarks-jkweddingdance

d) Reddit only shows 673 thumbs up for the video itself

reddit-results-for-jkweddingvideo

e) Technorati shows only 277 blog mentions of the video itself — this could be undercounting if blogs used URL shorteners. But if you look at the blog intensity results (below) sorted by blogs with most authority the blogs have very little authority (i.e. influence or size of audience).

technorati-blog-posts-on-jkwedding

— these are real indications of interest by real people. The social intensity of the passalong for this video does not substantiate the huge number of views in 11 days.

What we are seeing now is the additional viral halo, as the momentum is sustained by large media outlets reporting on the story — even Google Blog blogged about it (boasting about the success of YouTube advertising in driving revenues). Of course TechCrunch is right that viral videos can be monetized: http://www.techcrunch.com/2009/07/30/youtube-viral-wedding-videos-are-great-for-advertising/ )


3. Twitter shows nothing in the top “trending topics” related to this video – indicating few people are actually tweeting about it — if this video is SO viral (13M views in 11 days) then it has GOT to show up on a scan of social intensity.¬†(see screen capture below)

July 31 (Friday)                 August 2 (Sunday)

twitter-trending-topics-455pm-july-31-2009August-2-trending-twitter-topics

4. The original video was posted July 19, 2009. The people from the video appeared on NBC’s Today Show and danced around Rockerfeller Center¬†on July 25th (6 calendar days after posting). Today Show staff may be great at spotting news, but to get all the wedding party from the wedding to re-enact the dance on the Today Show in 6 calendar days — too good to be true? ¬†Hmm…

today-show-appearance


5. Out of all the wedding videos on YouTube, how did Chris Brown detect this particular one that used his song. @glenngabe noted that there are song detection mechanisms ¬†– ContentID –¬†which detect the pattern of the copyrighted song and report that to the rights owners. We know there are hundreds, if not thousaands, or really funny wedding home videos — America’s Funniest Videos has been running for years and years on TV showing funny wedding blooper videos that people submitted to them.


6. ALL TEN of the top viral videos on AdAge’s Viral Video Chart took around 3 – 6 months to achieve full viral effect — not 6 days. ¬†See all 10 videos’ stats, as reported by YouTube at the following link. This video has not shown up at all on the list of Adage viral videos.

AdAge Top Viral Videos all take 3 – 6 months to reach full viral effect



7. From @RedW0rm – YouTube Declares Wedding Video a Financial Success http://bit.ly/9ZUtu


8. also check the velocity of this http://twitter.com/#search?q=jkwedding or this http://twitter.com/#search?q=jkweddingdance notice the tweets are not seconds apart but hours apart. Something that achieved 13M views in the 11 days since posting would show far higher velocity or twitter intensity.

twitter-1-jkwedding

twitter-1-jkwedding

9. ¬†For a top-trending topic on twitter, there is usually correspondingly high search volume that is detectable. ¬†At first glance, terms related to this viral video like “jkwedding” or “jk wedding dance” all seem to spike. ¬†But if you put it against even “Corazon Aquino” (one of the top trending topics NOW on Twitter) those JK wedding search volumes are dwarfed. ¬†(see chart below).

corazon-aquino-search-volume

10.  Google only reports 366 links to the video and most of them are not even important websites (see Alexa blue bar)

google-in-links-for-jkwedding-video

11.  The video itself has no honors and no stats (yet); YouTube stats are conveniently turned off. Other videos have their stats graphs publicly available.

no-honors-for-jk-wedding-video

12. see the fine print in the YouTube description — For more information or to make a donation towards violence prevention please visit our website:¬†http://www.jkweddingdance.com/ —¬†why would a normal wedding video ask people to make a donation towards violence prevention? (see screen capture below),¬†the WHOIS record shows the domain jkweddingdance.com was created 29-Jul-09 — today is 31-Jul-09

Updated: This was circumstantial evidence. A source confirmed that Jill is studying patterns of violence propagation for her PhD. Their choice of charity was their own choice. And the site was set up to help that cause.

violence-prevention-chris-brown

whois-jkweddingdance-part1

whois-jkweddingdance-part2

Conclusion? ¬†The video itself is real, made by those nice people in the wedding. They may not even realize why or how their wedding video went viral (and the tens of thousands of other wedding videos on YouTube did not). On the Today Show, “The couple told Lauer they were surprised at the video’s popularity” (also see NY Daily News article – http://bit.ly/OA3iG )

Related articles:

ReadWriteWeb – Build Profit Not DMCA Suits

WSJ – YouTube Declares Wedding Video a Financial Success

PSFK – Co-opting Viral Hits to Sell More Music

TechCrunch – YouTube: Viral Wedding Videos Are Great For Advertising

Huffington Post – Viral Wedding on YouTube Drives Buyers to Chris Brown Music

ClickZ –http://blog.clickz.com/090805-160921.html

What Viral Videos Look Like

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Friday, July 31st, 2009 analytics, viral videos 40 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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