real time

Nearly One-fifth of US Display Spending Will Be Automated This Year – eMarketer

source: http://www.emarketer.com/Article/Nearly-One-fifth-of-US-Display-Spending-Will-Automated-This-Year/1010156

Programmatic buying will continue to gain a greater portion of display spending in the US this year, according to eMarketer’s latest estimates on US real-time bidding (RTB) and digital display advertising.

The growth of RTB comes as more advertisers familiarize themselves with a complex automated buying ecosystem, and seek to reach audiences through a more targeted, and—in some cases—cost-effective process.

eMarketer has revised its projections for RTB digital display advertising in the US upward, due to upward revisions in the overall digital display ad market.

The company’s latest forecast of US ad spending predicts marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year. Previously, in June, eMarketer forecast RTB spending would reach $3.32 billion, for growth of 72.7%. eMarketer has similarly revised upward growth rates and total dollars spent on RTB for future years. eMarketer now expects US advertisers to spend $8.69 billion on RTB ads by 2017, up from $8.51 billion previously forecast.

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Friday, August 23rd, 2013 news No Comments

Email Leads Real-Time Marketing Channels

source: http://www.emarketer.com/Article/Email-Leads-Real-Time-Marketing-Channels/1010081

Marketers are beginning to focus on getting out real-time messages that respond to what consumers are doing “now.” According to an April 2013 survey from the Direct Marketing Association (DMA), on behalf of Neolane, a real-time marketing technology provider, 77% of marketers in North America said real-time personalization was a high priority.

While there is still some question as to what marketers mean when they talk about “real-time marketing,” the survey found that definitions are crystallizing around one primary idea of “dynamic personalized content across channels.” Subscribed to by 43% of marketers, this response had a 30-percentage-point lead ahead of the next most popular definition.

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Friday, July 26th, 2013 news No Comments

Real-Time Marketing: Top Concerns and Benefits

source: http://www.marketingcharts.com/wp/topics/measurement-analytics/real-time-marketing-top-concerns-and-benefits-35216/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

NeolaneDMA-Top-Real-Time-Marketing-Concerns-July2013Real-time marketing, most often described as “dynamic personalized content across channels,” is a highly important pursuit for marketers today, per study results [download page] from Neolane and the Direct Marketing Association. Putting those efforts into gear means overcoming a series of concerns, but the perceived benefits are various and substantial. Marketers responding to the survey gave their take on both.

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Tuesday, July 23rd, 2013 news No Comments

Explore The Digital Life of Real Cities in Chilling, Creepy Detail

Source: http://gizmodo.com/explore-the-digital-life-of-real-cities-in-chilling-cr-716491850

Explore The Digital Life of Real Cities in Chilling, Creepy Detail

There’s a video game called Watch_Dogs which views Chicago as a city where everyone and everything is linked through a central network—like something out of a sci-fi film. But to tie in with the games, the developers have made real versions that pull together mountains of data about Paris, Berlin, and London—and the effect is fairly chilling.

It’s helped along by moody visuals, atmospheric music and interesting sound effects, sure. But that doesn’t stop the real-time visualization of everything—from underground trains, through electromagnetic fields and traffic lights, to social media updates—any less interesting or creepy. Go explore one of the cities—it’s really quite compelling. [Watch_Dogs via Flowing Data]

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Tuesday, July 9th, 2013 news No Comments

Tidemark

Tidemark rolls out infographics that map a company’s profits in microscopic detail, in real time.

It’s only been a few months since Tidemark, a bold Andreessen Horowitz-backed business analytics platform, emerged from its beta cocoon. But today, the fledgling company is introducing a new set of…

http://www.fastcodesign.com/1672218/tidemarksinfographics-could-change-how-your-business-is-run

Sent via Flipboard

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Thursday, March 28th, 2013 digital No Comments

Facebook Is No Longer Real-Time

Source: http://www.businessinsider.com/facebook-is-no-longer-real-time-2013-3

mark zuckerberg

It’s a good thing Facebook is

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Thursday, March 7th, 2013 news No Comments

Amazon’s Brand New Ad Business Is Already Massive (AMZN)

Source: http://www.businessinsider.com/amazon-is-doing-500-million-a-year-in-online-ads-2013-1

Jeff Bezos

In December we told you that Amazon had entered the ad exchange business, offering advertisers real-time-bidding on ad space targeting its users via tracking cookies.

Amazon’s entry into RTB is huge because it puts the company in direct competition with Google and Facebook, who operate their own RTB ad targeting services. Facebook’s exchange, called FBX, is expected by some to generate $1 billion in annual revenue. Amazon’s exchange has the potential advantage of allowing advertisers to target people on whom Amazon has a huge amount of historic purchase data — which is often the gold standard for advertisers.

Now a report in MIT Technology Review estimates that the size of Amazon’s ad business is already $500 million a year:

… compared to Google and Facebook, advertising has been a relatively small and low-key business for Amazon. It brought in about $500 million of Amazon’s $48 billion in revenue in 2011, Baird & Co. senior research analyst Colin Sebastian estimates. Mostly this came from selling ads on its own websites.

“Relatively small and low-key”? Hmm.

A half-billion dollar revenue base after less than a year in business looks a bit more exciting than that.

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Tuesday, January 22nd, 2013 news No Comments

Few are ready or able to do real-time optimization

According to this study by Acxiom and Digiday in December 2011.  But from my perspective there are far more low-hanging fruit that can be harvested to yield bigger business impact before we even get to real-time optimization. 

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Wednesday, July 18th, 2012 news No Comments

Young Women Are The Most Valuable Mobile Ad Demographic

Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).

This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.

Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.

Mobile Ads eCPM By Audience Age And Gender

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Wednesday, February 29th, 2012 news No Comments

Twitter Thinks BeachMint Would Make An Interesting Acquisition

Source: http://www.businessinsider.com/twitter-thinks-beachmint-would-make-an-interesting-acquisition-2012-2


BeachmintJosh Berman Diego BerdakinTwitter’s corporate development director Mike Brown told a panel at Vator Splash that BeachMint, a service that lets customers buy products picked by celebrities, would be an interesting one for Twitter to buy next. 

Brown said that while celebrities make Twitter what it is, the celebrities are not paid to produce content.

“We are lucky they share content and say crazy things,” Brown said, because they make Twitter interesting to read.

Right now, celebrities tweet for free because of the exposure they get in real-time. They also get paid by brands to endorse products in various venues — including on Twitter.

Brown’s comments suggest that the company is at least thinking about getting more directly involved in those kinds of transactions.

Brown made his comments after ScaleVP’s Sharon Wienbar talked at length about Beachmint, an investment her firm made early on. For the celebrity connection to work, it has to feel authentic for social commerce.

See also: Facebook Reorg May Pave The Way For More Acquisitions

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Friday, February 3rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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