red bull

drag2share: Facebook Still Trumps The Competition As A Platform For Brands And Celebrities

source: http://feedproxy.google.com/~r/businessinsider/~3/IiKAlGlqcZo/facebook-wins-as-a-brand-platform-2013-9

Whether you’re a celebrity or a major brand, Facebook is still by far the most effective platform — at least judging by audience size.

Celebrities Britney Spears and Lady Gaga are the most followed pages on Google+, each with more than 7 million fans. On Twitter, Justin Bieber tops the list with more than 44 million followers and Katy Perry with 42 million.

Twitter’s not bad as a platform for celebrities, but it’s still a ways from matching Facebook.

On Facebook, Rihanna and Eminem each have over 70 million followers.

BII top profiles social media

If we narrow down the list to brand pages, we see a similar pattern, with an even more dramatic advantage for Facebook.

The top brand on Google+, Angry Birds, has 5 million fans, whereas the top 150 brands on Facebook all have over 5 million people following their page.

Coca-Cola has over 70 million fans on Facebook. Red Bull, Converse, Starbucks, and Playstation have between 30 and 40 million fans.

It may be that the ability to embed Google+ posts — which will allow users to share Google+ content around the Web — will lure more brands and public figures to Google’s social network.

These charts are based on data provided by Socialbakers, which has access to the APIs for Google+, Twitter, and Facebook. <! /p>

< em>Download the charts and data in Excel.

BII top brands social media


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Thursday, September 12th, 2013 news No Comments

Top 100 brands see huge growth in Google+ and YouTube in 2012

Source: http://econsultancy.com/us/blog/62071-top-100-brands-see-huge-growth-in-google-and-youtube-in-2012

In the past year, we’ve seen three quarters of the top 100 brands establish active profiles on Google+ and their customers have followers. These brands now have 20.9 million fans which is a growth of 9400% since December 2011 when only 222,000 followed them collectively.

But this growth isn’t that widespread across the hundred. In fact, the top ten brands on Google+ account for four out of five followers (78% of the total top 100 fans) which is 16.3 million followers. Four out of ten of these are big automotive brands including BMW, Mercedes-Benz, Nissan and Porsche, who are definitely taking advantage of the visual nature of Google+ (click on the image to the left to enlarge).

In the last year, there’s also been a marked improvement of Google+ pages showing in – surprise, surprise – Google search results from 0% to 20% in 2012. Obviously the marked improvement in followers and results have been due to major brand adoption and 25% of the top 100 integrating Google+ into their home page.

Youtube on the other hand, is continuing to grow into the brand space, slowly shedding itself of the rapid association with cat videos. 87% of the top brands have their own YouTube channel and collectively the top 100 have had over 3.15 billion views of their videos.

As you can see in the chart above, Red Bull, Google and Apple lead other brands in terms of subscribers and as YouTube makes the move to paid subscriptions, we’re sure to see even more broadcasters and brands follow.

Are you surprised by the numbers? What do you see happening with Google+ and YouTube and big brands in the coming year?

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Saturday, February 9th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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