Reddit

How One Great Half In The Championship Game Impacted A Player’s Social Media Popularity

Source: http://www.businessinsider.com/how-one-great-half-in-the-championship-game-impacted-a-players-social-media-popularity-sports-chart-of-the-day-2013-4

The surprising star early in the NCAA championship game was Michigan’s back-up guard Spike Albrecht. And thanks to some hot shooting on the national stage, Albrecht became an instant celebrity on social media.

Prior to last night’s game, Albrecht was averaging just 1.8 points per game and had not scored more than seven points in a single game. But he got hot in the first half and scored 17 points, sending people on Twitter into a frenzy

During the game, the number of people following Albrecht’s Twitter account (@SpikeAlbrecht) grew from less than 4,000 prior to tip-off, to more than 19,000 by the end of the game. Here is a look at how both his Twitter followers and points grew through the night (Twitter data via Reddit)…

Spike Albrecht Twitter Followers

Please follow Sports Page on Twitter and Facebook.

Join the conversation about this story

Tags: , , , , , , , , , , ,

Tuesday, April 9th, 2013 news No Comments

See The Difference Between Victoria’s Secret And Dove Models

Source: http://www.businessinsider.com/victorias-secret-angels-vs-dove-models-2012-12

The Victoria’s Secret Fashion Show airs tomorrow night.

Standards for the show’s models are high. A Victoria’s Secret executive famously told The New York Times that fewer than 100 women in the world would be suitable to walk in the show.

Meanwhile, skincare company Dove has a “real beauty” campaign, using real women instead of models.

A Reddit user posted a photo showing the stark contrast between the two:

victoria's secret and dove models

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, December 3rd, 2012 news No Comments

Actually, You Only Get To Use About Half The Storage On The Cheapest Surface Tablet (MSFT)

Source: http://www.businessinsider.com/microsoft-surface-storage-2012-11

The cheapest model of Microsoft’s new Surface tablet comes with 32 GB storage, twice that of the cheapest iPad.

But here’s why: According to Microsoft, the Surface’s operating system takes up nearly half that space, leaving you with only 16 GB to play around with. In contrast, Apple’s iOS operating system only takes up about 1 GB of space.

Here’s the full breakdown from Microsoft, which we originally saw on TNW:

surface rt operating system

In a Reddit AMA session a few weeks ago, Microsoft’s Surface team said that the 32 GB model would have about 20 GB of free space. It looks like you actually get a bit less than that.

So while 32 GB sounds like a good deal, keep in mind you’re only getting a bit more storage than you would get on a similarly-priced iPad.

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Monday, November 5th, 2012 news No Comments

Source: http://lifehacker.com/5944579/discover-popular-alternative-products-with-google-autocomplete

Discover Popular Alternative Products with Google AutocompleteIt’s easy to find popular products, but sometimes you want something different than the mainstream option. Finding a good alternative isn’t always easy, but Redditor wellnhoferia found a simple trick for discovering popular alternative products: Google autocomplete.

All you have to do is take the name of the product and add vs after it (e.g. “iPhone vs”). Google’s autocomplete function will display search suggestions based on what you’ve already typed. Because you’ve left out the product you want to compare, Google will effectively suggest new products to check out that are similar to the popular option you already know. Pretty cool!

LPT: Easily find similar products using Google | Reddit

Tags: , , , , , , , , , , , , , , ,

Thursday, September 20th, 2012 Uncategorized No Comments

What Is SOPA? [Sopa]

Source: http://gizmodo.com/5877000/what-is-sopa

What Is SOPA?If you hadn’t heard of SOPA before, you probably have by now: Some of the internet’s most influential sites—Reddit and Wikipedia among them—are going dark to protest the much-maligned anti-piracy bill. But other than being a very bad thing, what is SOPA? And what will it mean for you if it passes?

SOPA is an anti-piracy bill working its way through Congress…

House Judiciary Committee Chair and Texas Republican Lamar Smith, along with 12 co-sponsors, introduced the Stop Online Piracy Act on October 26th of last year. Debate on H.R. 3261, as it’s formally known, has consisted of one hearing on November 16th and a “mark-up period” on December 15th, which was designed to make the bill more agreeable to both parties. Its counterpart in the Senate is the Protect IP Act (S. 968). Also known by it’s cuter-but-still-deadly name: PIPA. There will likely be a vote on PIPA next Wednesday; SOPA discussions had been placed on hold but will resume in February of this year.

…that would grant content creators extraordinary power over the internet…

The beating heart of SOPA is the ability of intellectual property owners (read: movie studios and record labels) to effectively pull the plug on foreign sites against whom they have a copyright claim. If Warner Bros., for example, says that a site in Italy is torrenting a copy of The Dark Knight, the studio could demand that Google remove that site from its search results, that PayPal no longer accept payments to or from that site, that ad services pull all ads and finances from it, and—most dangerously—that the site’s ISP prevent people from even going there.

…which would go almost comedically unchecked…

Perhaps the most galling thing about SOPA in its original construction is that it let IP owners take these actions without a single court appearance or judicial sign-off. All it required was a single letter claiming a “good faith belief” that the target site has infringed on its content. Once Google or PayPal or whoever received the quarantine notice, they would have five days to either abide or to challenge the claim in court. Rights holders still have the power to request that kind of blockade, but in the most recent version of the bill the five day window has softened, and companies now would need the court’s permission.

The language in SOPA implies that it’s aimed squarely at foreign offenders; that’s why it focuses on cutting off sources of funding and traffic (generally US-based) rather than directly attacking a targeted site (which is outside of US legal jurisdiction) directly. But that’s just part of it.

…to the point of potentially creating an “Internet Blacklist”…

Here’s the other thing: Payment processors or content providers like Visa or YouTube don’t even need a letter shut off a site’s resources. The bill’s “vigilante” provision gives broad immunity to any provider who proactively shutters sites it considers to be infringers. Which means the MPAA just needs to publicize one list of infringing sites to get those sites blacklisted from the internet.

Potential for abuse is rampant. As Public Knowledge points out, Google could easily take it upon itself to delist every viral video site on the internet with a “good faith belief” that they’re hosting copyrighted material. Leaving YouTube as the only major video portal. Comcast (an ISP) owns NBC (a content provider). Think they might have an interest in shuttering some rival domains? Under SOPA, they can do it without even asking for permission.

…while exacting a huge cost from nearly every site you use daily…

SOPA also includes an “anti-circumvention” clause, which holds that telling people how to work around SOPA is nearly as bad as violating its main provisions. In other words: if your status update links to The Pirate Bay, Facebook would be legally obligated to remove it. Ditto tweets, YouTube videos, Tumblr or WordPress posts, or sites indexed by Google. And if Google, Twitter, WordPress, Facebook, etc. let it stand? They face a government “enjoinment.” They could and would be shut down.

The resources it would take to self-police are monumental for established companies, and unattainable for start-ups. SOPA would censor every online social outlet you have, and prevent new ones from emerging.

…and potentially disappearing your entire digital life…

The party line on SOPA is that it only affects seedy off-shore torrent sites. That’s false. As the big legal brains at Bricoleur point out, the potential collateral damage is huge. And it’s you. Because while Facebook and Twitter have the financial wherewithal to stave off anti-circumvention shut down notices, the smaller sites you use to store your photos, your videos, and your thoughts may not. If the government decides any part of that site infringes on copyright and proves it in court? Poof. Your digital life is gone, and you can’t get it back.

…while still managing to be both unnecessary and ineffective…

What’s saddest about SOPA is that it’s pointless on two fronts. In the US, the MPAA, and RIAA already have the Digital Millennium Copyright Act (DMCA) to request that infringing material be taken down. We’ve all seen enough “video removed” messages to know that it works just fine.

As for the foreign operators, you might as well be throwing darts at a tse-tse fly. The poster child of overseas torrenting, Pirate Bay, has made it perfectly clear that they’re not frightened in the least. And why should they be? Its proprietors have successfully evaded any technological attempt to shut them down so far. Its advertising partners aren’t US-based, so they can’t be choked out. But more important than Pirate Bay itself is the idea of Pirate Bay, and the hundreds or thousands of sites like it, as populous and resilient as mushrooms in a marsh. Forget the question of should SOPA succeed. It’s incredibly unlikely that it could. At least at its stated goals.

…but stands a shockingly good chance of passing…

SOPA is, objectively, an unfeasible trainwreck of a bill, one that willfully misunderstands the nature of the internet and portends huge financial and cultural losses. The White House has come out strongly against it. As have hundreds of venture capitalists and dozens of the men and women who helped build the internet in the first place. In spite of all this, it remains popular in the House of Representatives.

That mark-up period on December 15th, the one that was supposed to transform the bill into something more manageable? Useless. Twenty sanity-fueled amendments were flat-out rejected. And while the bill’s most controversial provision—mandatory DNS filtering—was thankfully taken off the table recently, in practice internet providers would almost certainly still use DNS as a tool to shut an accused site down.

…unless we do something about it.

The momentum behind the anti-SOPA movement has been slow to build, but we’re finally at a saturation point. Wikipedia, BoingBoing, WordPress, TwitPic: they’ll all be dark on January 18th. An anti-SOPA rally has been planned for tomorrow afternoon in New York. The list of companies supporting SOPA is long but shrinking, thanks in no small part to the emails and phone calls they’ve received in the last few months.

So keep calling. Keep emailing. Most of all, keep making it known that the internet was built on the same principles of freedom that this country was. It should be afforded to the same rights.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 17th, 2012 news No Comments

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

originally investigated and reported on Friday July 31, 2009 by Augustine Fou, with Tugce Esener @tesener

Several friends and colleagues had the same reaction when they found out about this video — that it was at such a high view count already and we were late to the party of finding out.  Then we did some more digging — digital forensics  🙂  And this is a case where a viral hit was indeed successfully manufactured.  There’s something to be learned from all this — how to successfully manufacture a viral video sensation and make viral profits.

Related: How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Chris Brown is successfully tapping into the viral halo of a funny video that coincidentally used his song.

ReadWriteWeb article on how rights owners (Sony, Chris Brown) can make viral profits on other people using their work instead of suing them – http://bit.ly/KA3HI

The video was real. But promotional activities (possibly/likely paid) created the initial viral effect (led to the tipping point of the viral effect) which then got carried a further by people thinking they were simply late to the party, including myself (e.g. 440k bit.ly clicks and 3k detectable retweets out of the 13M views). The numbers don’t jive.

The viral halo has added 1 million more views to the video from August 1 – August 2.  (13.1 M to 14.5 M)


Ten ELEVEN TWELVE THIRTEEN proof points to follow, each with screen shot to illustrate.

1a. anyone notice that the “Forever” soundtrack is remarkably consistent throughout the video as if it were dubbed or added in after the original footage was shot. The sound is too consistent in volume and loudness to have come from a built-in, on-camera microphone. At the very end of the video, once it cuts back to the couple at the altar the sound quality goes back to the echo-y, tinny sound of an on-camera mic.

1b. The “TheKHeinz” user on YouTube was registered on July 19, 2009, the day the video was posted. We usually look for clues like this to detect “plants” by PR agencies.  This is an issue of trust — a user “CmdrTaco” on Slashdot has been around the forums for years, made hundreds of posts, and was rated by the community very highly. PR agencies trying to seed stories have to create new user accounts during the PR campaign (recent registration date) and have made no other posts or uploads before (no history).

thekheinz-user-info-on-youtube

2. The social intensity detected in all of the top social venues like Technorai, Delicious, Reddit, Digg, etc. indicate there was not enough organic sharing to support a view count of 13 million views in 11 days (updated: 14.6 million today August 2, 2009).

a) Bit.ly shows only 447k clicks on the shortened URL

bitly-statistics-on-jkwedding-video

“At Fortune’s Brainstorm:Tech conference Ashton Kutcher effectively took credit for boosting the views from – in his words – 12,500 views before he tweeted the link – to some 1.2 million views 12 hours later…”

Well, unfortunately he used a bit.ly link which provides public analytics on how many people clicked. Most tweets result in immediate traffic, which then tails off immediately after the tweet falls off the first page. In his case, look at the following bit.ly stats URL and click “past month” to see the peak clicks on July 23. All he can actually claim is that his tweet drove a peak of about 100,000 clicks on that day not 1.2 million 🙁

http://bit.ly/info/Z7vMw

too bad Ashton. next time you make a BMOC claim, be sure to use a non trackable method, so analytics won’t “out” you so easily.

august-21-bitly-intensity-update

after only 3.5 days of retweets the twitter intensity died off to next-to-nothing; if this were a truly viral video, carried forth by real people (and not by paid PR support and paid media) the retweet intensity would remain high. As of August 21, there are over 21M views on the video and the 505k retweets does not show actual organic support for that number.

ashton-kutcher-promote-viral-video


b) Twitturly shows only 3 thousand retweets on the YouTube URL itself

updated-twitturly-stats-for-video

c) Delicious shows only 447 bookmarks of the video itself

delicious-bookmarks-jkwedding

delicious-bookmarks-jkweddingdance

d) Reddit only shows 673 thumbs up for the video itself

reddit-results-for-jkweddingvideo

e) Technorati shows only 277 blog mentions of the video itself — this could be undercounting if blogs used URL shorteners. But if you look at the blog intensity results (below) sorted by blogs with most authority the blogs have very little authority (i.e. influence or size of audience).

technorati-blog-posts-on-jkwedding

— these are real indications of interest by real people. The social intensity of the passalong for this video does not substantiate the huge number of views in 11 days.

What we are seeing now is the additional viral halo, as the momentum is sustained by large media outlets reporting on the story — even Google Blog blogged about it (boasting about the success of YouTube advertising in driving revenues). Of course TechCrunch is right that viral videos can be monetized: http://www.techcrunch.com/2009/07/30/youtube-viral-wedding-videos-are-great-for-advertising/ )


3. Twitter shows nothing in the top “trending topics” related to this video – indicating few people are actually tweeting about it — if this video is SO viral (13M views in 11 days) then it has GOT to show up on a scan of social intensity. (see screen capture below)

July 31 (Friday)                 August 2 (Sunday)

twitter-trending-topics-455pm-july-31-2009August-2-trending-twitter-topics

4. The original video was posted July 19, 2009. The people from the video appeared on NBC’s Today Show and danced around Rockerfeller Center on July 25th (6 calendar days after posting). Today Show staff may be great at spotting news, but to get all the wedding party from the wedding to re-enact the dance on the Today Show in 6 calendar days — too good to be true?  Hmm…

today-show-appearance


5. Out of all the wedding videos on YouTube, how did Chris Brown detect this particular one that used his song. @glenngabe noted that there are song detection mechanisms  – ContentID – which detect the pattern of the copyrighted song and report that to the rights owners. We know there are hundreds, if not thousaands, or really funny wedding home videos — America’s Funniest Videos has been running for years and years on TV showing funny wedding blooper videos that people submitted to them.


6. ALL TEN of the top viral videos on AdAge’s Viral Video Chart took around 3 – 6 months to achieve full viral effect — not 6 days.  See all 10 videos’ stats, as reported by YouTube at the following link. This video has not shown up at all on the list of Adage viral videos.

AdAge Top Viral Videos all take 3 – 6 months to reach full viral effect



7. From @RedW0rm – YouTube Declares Wedding Video a Financial Success http://bit.ly/9ZUtu


8. also check the velocity of this http://twitter.com/#search?q=jkwedding or this http://twitter.com/#search?q=jkweddingdance notice the tweets are not seconds apart but hours apart. Something that achieved 13M views in the 11 days since posting would show far higher velocity or twitter intensity.

twitter-1-jkwedding

twitter-1-jkwedding

9.  For a top-trending topic on twitter, there is usually correspondingly high search volume that is detectable.  At first glance, terms related to this viral video like “jkwedding” or “jk wedding dance” all seem to spike.  But if you put it against even “Corazon Aquino” (one of the top trending topics NOW on Twitter) those JK wedding search volumes are dwarfed.  (see chart below).

corazon-aquino-search-volume

10.  Google only reports 366 links to the video and most of them are not even important websites (see Alexa blue bar)

google-in-links-for-jkwedding-video

11.  The video itself has no honors and no stats (yet); YouTube stats are conveniently turned off. Other videos have their stats graphs publicly available.

no-honors-for-jk-wedding-video

12. see the fine print in the YouTube description — For more information or to make a donation towards violence prevention please visit our website: http://www.jkweddingdance.com/ — why would a normal wedding video ask people to make a donation towards violence prevention? (see screen capture below), the WHOIS record shows the domain jkweddingdance.com was created 29-Jul-09 — today is 31-Jul-09

Updated: This was circumstantial evidence. A source confirmed that Jill is studying patterns of violence propagation for her PhD. Their choice of charity was their own choice. And the site was set up to help that cause.

violence-prevention-chris-brown

whois-jkweddingdance-part1

whois-jkweddingdance-part2

Conclusion?  The video itself is real, made by those nice people in the wedding. They may not even realize why or how their wedding video went viral (and the tens of thousands of other wedding videos on YouTube did not). On the Today Show, “The couple told Lauer they were surprised at the video’s popularity” (also see NY Daily News article – http://bit.ly/OA3iG )

Related articles:

ReadWriteWeb – Build Profit Not DMCA Suits

WSJ – YouTube Declares Wedding Video a Financial Success

PSFK – Co-opting Viral Hits to Sell More Music

TechCrunch – YouTube: Viral Wedding Videos Are Great For Advertising

Huffington Post – Viral Wedding on YouTube Drives Buyers to Chris Brown Music

ClickZ –http://blog.clickz.com/090805-160921.html

What Viral Videos Look Like

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, July 31st, 2009 analytics, viral videos 40 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing