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Google Fiber is ‘the most consistently fast ISP in America’

Source: http://www.engadget.com/2012/12/11/netflix-isp-ranking-google-fiber-streaming/

Netflix's ISP rankings confirm the expected Google Fiber is 'the most consistently fast ISP in America'

Like there was ever any doubt, right? Netflix — which serves up over one billion hours of video streaming to some 30 million members per month — owes it to itself to keep track of which ISPs are killing it, and which simply need to be killed. Now, the outfit’s finally ready to begin publishing its findings, ranking America’s major Internet Service Providers based upon “actual performance across all Netflix streams.” The shocker to end all shockers? “Google Fiber is now the most consistently fast ISP in America, according to actual user experience on Netflix streams in November.”

Of note, however, Verizon’s fiber-based FiOS offering came mighty close. Of course, Google’s Fiber isn’t available outside of the Kansas Cities region, while Verizon has (loosely) confirmed that it has no plans to expand the existing FiOS infrastructure beyond the 13 states that were lucky enough to get it. Broadly, cable shows better than DSL, while AT&T’s U-verse — dubbed a “hybrid fiber-DSL service” — ranked quite poorly compared to both Google Fiber and FiOS. Head on over to the source for the full rundown, and feel free to begin the relocation process to Kansas. Good internet, good barbecue, Collin Klein — what’s not to love?

Continue reading Netflix’s ISP rankings confirm the expected: Google Fiber is ‘the most consistently fast ISP in America’

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Source: Netflix

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Tuesday, December 11th, 2012 news No Comments

The Four Seasons Has A New Plan To Promote Itself As A Destination For Foodies

Source: http://www.businessinsider.com/the-four-seasons-new-website-taste-2012-12

Taste Four Seasons

Instead of trying to turn all of its 90 restaurants into destination eateries, luxury hotel chain Four Seasons is taking a different approach to promote its dining venues.

The company just launched a new website called Taste, which is basically a Pinterest knockoff that showcases restaurants, chefs, and recipes at the Four Seasons.

In one section called “1 Ingredient, 3 Ways,” Four Season’s chefs will create recipes centered around (what else?) specific ingredients, and visitors can then vote on which version they like best.

There’s also a unique learning component featuring a flavor profile on the ingredient, what region it comes from, its taste, benefits, and the ways it can be prepared.

The company is banking on people discovering Taste not only through the Four Seasons’ website, but through searches such as, “What can I make tonight with apples?” It sees the website as a useful tool, while also connecting visitors with its chefs, restaurants, and ultimately its brand, we learned at a launch event for the website at the Four Seasons New York this week.

In essence, the Four Seasons is building an interactive epicurean community that is also spreading its desired image as an food-oriented hotel, one website click at a time.

SEE ALSO:  The 10 Best All-Inclusive Hotels On The Planet

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Friday, December 7th, 2012 news No Comments

hurricane load

Source: http://www.engadget.com/2012/10/31/att-and-t-mobile-temporarily-share-their-networks-in-nyc-nj/

AT&T and TMobile temporarily share networks in New York City and New Jersey, shoulder the posthurricane load

Communication has been all too spotty across much of New York City and New Jersey since Hurricane Sandy struck the region, and those who can get through on their cellphones have found themselves on particularly crowded networks. AT&T and T-Mobile are providing some much-needed, if temporary, relief: the two have struck a deal to share their GSM and 3G networks in the area with no roaming fees or plan changes while the networks come back, with the best-functioning network taking precedence in any given connection. A return to the normal state of affairs hasn’t been fixed in stone and will likely depend on many, many factors, but it’s a much appreciated gesture for residents who might not have a choice to relocate for a vital phone call.

Continue reading AT&T and T-Mobile temporarily share networks in New York City and New Jersey, shoulder the post-hurricane load

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AT&T and T-Mobile temporarily share networks in New York City and New Jersey, shoulder the post-hurricane load originally appeared on Engadget on Wed, 31 Oct 2012 15:36:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 31st, 2012 news No Comments

Mobile Internet Traffic Surpasses Desktop Traffic In Some Countries

Source: https://intelligence.businessinsider.com/welcome

Mobile traffic as a share of all Internet traffic has been increasing steadily worldwide.

We have been tracking the global figure for some time. But a look at regional and country-level data reveals that in some countries, mobile’s already the preferred Internet access device. Also, some world regions tilt more toward mobile than others. 

As of September, 12 percent of the planet’s Internet traffic came from mobile devices, and 88 percent from desktop, according to StatCounter.

The United States is not too far from the global average, with mobile at 10 percent. But in Asia, 20 percent of traffic now comes from mobile (the proportion almost doubled compared to a year before). In Africa, mobile traffic is at 14 percent.

In Europe, mobile is 7 percent of all traffic, and in South America, 4 percent.

Looking at country-level data reveals some markets in which mobile already has surpassed desktop traffic. That’s the case in India, where 53 percent of traffic comes from mobile, and in African countries like Nigeria, where mobile is 56 percent of Internet traffic.

The data also reveal some countries which register significantly below or above their region’s average. China, with 6 percent of traffic from mobile, falls considerably below Asia’s average. The United Kingdom, at 13 percent, doubles the Europe-wide average.

MobileTraffic_World

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Wednesday, October 31st, 2012 news No Comments

iPhone shipments overtake BlackBerry in Canada, RIM now runner-up in its hometown

Source: http://www.engadget.com/2012/03/22/iphone-shipments-overtake-blackberry-in-canada-rim-now-runner-u/

Image

Heads up, RIM. The bad news train is coming to your backyard and only Mr. Heins can get you off the track. It appears not even local loyalties are enough to bolster the BlackBerry brand back into its former hometown glory. According to research provided by Bloomberg and IDC, Waterloo’s Canadian prospects are dimming, as that chunk of revenue, which amounts to about seven percent of its total earnings, has begun to wither, putting the company in second place behind Apple. Last year alone, iPhone shipments in the region outstripped BlackBerry by nearly one million and its recently reported fiscal performance isn’t helping to brighten the picture, either. With its 3rd quarter domestic sales down 23 percent and US revenue plummeting by almost half, the once prominent king of the smartphone sector has a long uphill battle ahead. For the company’s sake, let’s hope its annual BlackBerry World showcase, less than two months away, and anticipated BB 10 devices can turn its financial frown upside down.

[Image credit via Life of an Architect]

iPhone shipments overtake BlackBerry in Canada, RIM now runner-up in its hometown originally appeared on Engadget on Thu, 22 Mar 2012 18:31:00 EDT. Please see our http://w ww.weblogsinc.com/feed-terms/”>terms for use of feeds.

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Thursday, March 22nd, 2012 news No Comments

The generalization that TV ads are more “helpful” than internet ads is simply false and irresponsible

In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the following list of choices —  TV ads, newspaper ads, search engine ads, radio ads, banner ads, and none — and asked to select which was most helpful to your purchase decision; which would you choose? And would you choose that because it was more familiar to you (e.g. TV), seen more frequently, etc. Or is it that banner ads are generally known to be ignored (eye tracking studies show that most users know not to look at the top and right sides of a web page, knowing that banner ads typcially go there).

for new products
where the missing link is simply awareness
TV is very effective
in driving an initial burst of sales
starting pt is zero sales
so if you make people aware
some will buy
11:04 PM in the case of new products
online ads are not great
but you have to break online ads into 2 types
banner ads (push) versus search ads (pull)
search ads are not useful here
because it is a new product and people
wont know to search for it
11:05 PM banner ads may work
because they are for awareness
and they are displayed on pages where people are looking at content
but compared to TV advertising
people have accepted ads as part of the “price” of TV
on the contrary
people have always expected itnernet content to be free
and they have devloped habits to
11:06 PM avoid lokoing at top of page and right side
so banner ads are pretty damn bad at
generating awareness
because people simply dont look
so of the 3
tv ads, banner ads and search ads
tv ads are better in the case of new products where the missing link is awareness
11:07 PM when you get to more established products
the balance changes
the missing link is not awareness
the missing links are further down the funnel
e.g. consideration
modern consumers need more info
they dont just trust an advertiser
and TV ads give them too little info to be useful
11:08 PM banner ads are still ignored just as much as before
but search ads become more important
by looking at what people are searching for
yu know what part of the purch funnel they are at
and what missing link they are trying to solve
so in summary
11:09 PM making the generalization that TV ads are more effective than internet ads is simply false and irresponsible; we must take into account dozens more parameters that impact purchase
decisions


Source: http://www.marketingcharts.com/television/tv-ads-most-helpful-web-banners-most-ignored-9645/


More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive.

In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads:

harris-poll-adweek-media-most-helpful-ads-june-2009.jpg

At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many people. The poll found also that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.

Not surprisingly, the types of ads Americans find helpful vary by age and, slightly, by region:

  • 50% of people ages 18-34 find TV ads most helpful.
  • 31% of those ages 55+ say newspaper ads are most helpful.
  • 40% of Southerners find TV ads most helpful, while only one-third (33%) of Midwesterners feel the same.

Banner Ads Most Ignored
Almost half of Americans (46%) say they ignore internet banner ads, according to the study. Much further down the list of ignored items are internet search engine ads (17% of people ignore), television ads (13%), radio ads (9%), and newspaper ads (6%):

harris-poll-adweek-media-most-helpful-ads-june-20091.jpg

One in ten Americans (9%) say they do not ignore any of these types of ads.

Age and regional differences:

  • 50% of those ages 35-44 and 51% of Midwesterners say they ignore Internet banner ads compared with 43% of 18-34 year olds as well as Easterners and Southerners.
  • 20% of Americans 18-34 years old (20%) say they ignore Internet search engine ads while 20% of those ages 55+ ignore TV ads.

Harris Interactive suggestes that these findings are important because, despite online video and the ability to use a DVR to shift live programming, TV ads remain most helpful to consumers. Conversely, while an internet strategy is essential for a comprehensive ad campaign, banner ads are only considered helpful by a few and are ignored the most, the polling fiirm said.

About the survey: The AdweekMedia/The Harris Poll was conducted online in the US from June 4-8, 2009 among 2,521 adults (ages 18+). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.


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Tuesday, July 28th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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