relationships

Which Email Practices Seem to be Working for Brands?

source: http://www.marketingcharts.com/wp/online/which-email-practices-seem-to-be-working-for-brands-36850/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ReturnPath-Email-Tactics-and-Engagement-Outcomes-Sept2013Email practices – from signup to unsubscribe – have significantly changed over the past 5 years, details Return Path [download page] in a recent study. Brands are asking for less information at sign-up, are more commonly starting their relationships with a welcome email (but less frequently with an offer), and are making the unsubscribe process easier. But which of these practices appear to be working for brands today?

Return Path set out to answer this question by analyzing the results for a variety of practices employed by brands and comparing them against the performance of brands not employing those practices.

Requisite – and very important – disclaimers apply here: these results are not necessarily prescriptive, and could very well differ by list. Identifying and comparing single variables in email practices may also ignore the impact of other variables, such as sender reputation.

Nevertheless, the results can provide a launching point for brands to conduct their own testing. For readers wanting some quick hits: brands sending emails less than weekly tended to see better inbox placement, read and complaint rates than those sending more frequently than that, while those sending personalized messages fared worse in each metric than those who did not.

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Monday, September 23rd, 2013 news No Comments

drag2share: ALERT: Your ‘Secret’ Snapchat Relationships Aren’t So Secret

source: http://feedproxy.google.com/~r/businessinsider/~3/0LUQ-S7jNRw/alert-your-secret-snapchat-relationships-arent-so-secret-2013-9

Snapchat is a smartphone app you can use to send a picture or video of yourself to a friend.

It’s big with the kids, and increasingly, the rest of us.

 

Snapchat’s key feature is that those pictures and videos will always self-destruct after, at most, 10 seconds.

This means that you can use Snapchat to send people all sorts of videos and photos you would not ordinarily send. Maybe that’s super silly photos and videos. Maybe it’s super sexy photos and videos, if that’s what you want.

But be careful!

While your photos and videos can’t be seen by anyone but the person you are sending them to, everyone you are friends with on Snapchat can, in fact, see who you are sending most of your photos and videos to.

In Snapchat parlance, any of your “friends” on Snapchat, can go to their friends list in the app, tap on your name, and see who you are “BFFs” with. “BFFs” are the people you communicate most with.

If my Snapchat friends were to do this, they’d see I chat most with some guy named Jay Yarow and my wife, Anna.

Check it out:

snapchat bffs.PNG

This is a weird feature for Snapchat to include. Maybe! it help s juice the apps “network effects.” Maybe it’s helpful for new users to see who their friends chat with, so they know who to chat with.

But can’t you imagine the feature causing problems for some teenage (and more adult) romances out there?

Also, isn’t it just weird for a communications platform to publish who its users are communicating most with? For example, as a reporter, I wouldn’t want anyone to see my most frequently dialed list.

Anyway. Heads up!


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Saturday, September 14th, 2013 news No Comments

Facebook drives most social B2B traffic, but Twitter is top for conversions: report

Source: http://econsultancy.com/us/blog/61999-facebook-drives-most-social-b2b-traffic-but-twitter-is-top-for-conversions-report

In fact, Twitter achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. In comparison, LinkedIn and Facebook achieve conversion rates of 0.8% and 0.74% respectively.

But when it comes to the number of pageviews per visit, LinkedIn is the top performer with 2.48, followed by Facebook (1.94) and Twitter (1.51).

Social media breakdown

Overall though, organic search massively outperforms social in terms of traffic and leads.

Organic search drives 41% of traffic to B2B sites, of which Google accounts for 90%, while social contributes an average of only 5% of all traffic and leads.

B2B conversion rates by source 2012

The data in this report was collected using Optify’s visitor and lead tracking software and includes only US .com sites with between 100 and 100,000 monthly visits.

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Wednesday, January 30th, 2013 news No Comments

Two Social Success Stories – Groupon and FourSquare

Groupon can add the following useful features:

– allow users to request the category, type, or even specific coupons they want — this can generate insights about demand and also tailor the offerings to the individuals; right now, most of the offers are local but are not relevant to me

FourSquare can add relationships with local businesses to offer specials or deals to frequent check-ins or Mayors — down to the specific Starbucks store or local hardware store.

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Thursday, June 3rd, 2010 analytics, trends No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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