reputation

Which Email Practices Seem to be Working for Brands?

source: http://www.marketingcharts.com/wp/online/which-email-practices-seem-to-be-working-for-brands-36850/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ReturnPath-Email-Tactics-and-Engagement-Outcomes-Sept2013Email practices – from signup to unsubscribe – have significantly changed over the past 5 years, details Return Path [download page] in a recent study. Brands are asking for less information at sign-up, are more commonly starting their relationships with a welcome email (but less frequently with an offer), and are making the unsubscribe process easier. But which of these practices appear to be working for brands today?

Return Path set out to answer this question by analyzing the results for a variety of practices employed by brands and comparing them against the performance of brands not employing those practices.

Requisite – and very important – disclaimers apply here: these results are not necessarily prescriptive, and could very well differ by list. Identifying and comparing single variables in email practices may also ignore the impact of other variables, such as sender reputation.

Nevertheless, the results can provide a launching point for brands to conduct their own testing. For readers wanting some quick hits: brands sending emails less than weekly tended to see better inbox placement, read and complaint rates than those sending more frequently than that, while those sending personalized messages fared worse in each metric than those who did not.

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Monday, September 23rd, 2013 news No Comments

Google Is Now Doing Same-Day Shopping Delivery (GOOG)

Source: http://www.businessinsider.com/google-is-now-doing-same-day-shopping-delivery-2012-10

Larry Page Google

Google has started testing a same-day delivery shopping service in San Francisco, according to the New York Times.

This could be huge for Google’s mobile consumer intent targeting strategy (dominated by search, currently).

The move puts Google in direct competition with Amazon, which has a more prominent reputation among consumers for online shopping.

It also strengthens its Google Offers product, by implication (which, in turn, is a threat to Facebook Offers).

Put same day delivery in context with Google Maps, which increasingly feature Google’s Zagat shopping results … and you can see how mobile same-day shopping might suddenly become a thing for Google — and the advertisers who want to promote products in that space.

Disclosure: The author owns Google stock.

 

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Sunday, October 28th, 2012 news No Comments

You’d Be Surprised By The Content People Want To See On YouTube

Source: http://www.businessinsider.com/viewers-turn-to-youtube-for-news-2012-7

youtube-most-viewed-062210

YouTube has gained a reputation for hosting mindless video content. But new research from Pew Research Center’s Project for Excellence in Journalism shows that about a third of the time, a news story is the topic viewers are most interested in seeing.

Looking at YouTube’s internal data, Pew found that in four months of 2011, a news topic was the subject most viewers were looking for. The most searched topics included a fatal motorcycle accident, the Japanese Earthquake and the killing of Osama Bin Laden.

The power of a news story to take over YouTube was demonstrated in the week after the March 2011 earthquake in Japan, when all of the top 20 news-related videos dealt with the natural disaster for a combined 96 million views.

According to Pew, the research shows that although entertainment videos continue to dominate the YouTube landscape, a single news story can instantly rule the site:

News events are inherently more ephemeral than other kinds of information, but at any given moment news can outpace even the biggest entertainment videos.

The power of YouTube as a news source has a great impact on traditional televised broadcast journalism as well. It allows ordinary citizens across the world to publish videos without the influence of overarching news corporation and sponsor-minded producers.

In fact, 42 percent of the most viewed news videos were raw footage that had been completely unedited. In addition, the Pew Center found that unlike corporate news, YouTube news stories were not personality-oriented, with 65 percent of the most popular news videos not featuring anyone at all.

As YouTube and other video sites continue to grow, the sites become a more viable medium as the news outlet of the future.  Pew found that in 2011, over a quarter of Americans who use the Internet went on YouTube or a site like it everyday.

YouTube has become such a news-centric hub that it has started to make some governments nervous. China, Iran and Libya, for example, have all at one time banned YouTube for fear of the information that was being made available through its videos.

Despite all of this, televised news still greatly surpasses online news videos in terms of views.

Pew says that YouTube’s place as an international news source is significant because unlike televised broadcasts and cable news shows it allows viewers to “determine the news agenda for themselves.” 

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Join the conversation about this story »

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Thursday, July 19th, 2012 news No Comments

Do you know where your ads are being shown?

Protecting brand reputation is the #2 top concern among advertisers, according to a 2009 Aberdeen Group study. And yet, there is still not much they can do to see where, next to what, or in what context their ads are being shown.

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Monday, April 26th, 2010 display advertising 1 Comment

Why Job Seekers Should Worry About Their Online Reputation

Source: http://www.labnol.org/internet/online-reputation-important-for-jobs/12582/

If you are looking for a job or are a potential job-seeker, be very careful of what you write or share online because HR departments and recruitment professionals are scanning tweets, blog posts, photos, and other online profiles of job candidates before offering them positions.

Why Online Reputation Management is Important

Around 70% of hiring managers in in US have rejected candidate just because of their online reputation. The chart looks at the various types of online information that have led companies to reject candidates.

Why Companies Reject Candidates

Tomorrow is Data Privacy Day and this research (download PPT) was originally commissioned by Microsoft as part of the same initiative.

Other than Microsoft, Google, Intel, AT&T are also part of the Data Privacy Day group. You should also check their site as it contains some excellent resources on how companies, students and parents can better protect their online information.

Why Job Seekers Should Worry About Their Online Reputation

Originally published at Digital Inspiration by Amit Agarwal.

Facebook    Twitter    Technology Blog

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Tuesday, February 2nd, 2010 digital No Comments

The Ten Commandments of Modern Marketing

The Ten Commandments of Modern Marketing

  1. Thou shalt not target customers with messages they don’t want.

  2. Thou shalt be truthful.

  3. Thou shalt respect your customers.

  4. Thou shalt make it easy for people to find you.

  5. Thou shalt be useful.

  6. Thou shalt make it easy for people to pass along.

  7. Thou shalt measure and optimize.

  8. Thou shalt listen to customers.

  9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.

  10. Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!

tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.

SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

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AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

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fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)

GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

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TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d

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GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut

PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in

jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr

TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising

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acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

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pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr

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DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr

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patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ

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shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing 🙂 http://www.clickz.com/3636027

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friendfollower10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

2koolsales10 Commandments of Modern Marketing: With digital tools, devices, and channels data and feedback can be obtaine.. http://bit.ly/5yKvpX

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Thursday, January 7th, 2010 digital No Comments

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known. The “media” that is generated can be positive or negative or both. Extremity or “extreme-ness” is usually a necessary ingredient. Extremely positive, extremely entertaining, extremely negative, etc.

Oprah Winfrey KFC Grilled Chicken disaster, coupon debacle. Her reputation may have been permanently tarnished because she was found out to have been paid by KFC to promote the coupon tied to the launch of KFC grilled chicken.

oprah-kfc-blog-volume

Dominos was on the hot seat when 2 employees shot a video of them sticking mozzarella cheese up their nose and then putting it into the pizza.

dominos-blog-mentions

Motrin offended the sensibilities of moms when they implied that a baby was a cool “accessory.”  The blogosphere and twitter lit up with people taking exception to that.

motrin-blog-mentions

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Wednesday, July 29th, 2009 social networks No Comments

Brand Gravity attracts new customers and keeps current ones in orbit

If you think of your brand as the accumulated reputation in the eyes of your customers then you understand that some brands (a very few) have brand gravity — gravitational pull that attracts new customers and keeps current customers in “orbit.” Other brands which resort to shouting messages at target consumers have no gravitational pull; instead they fling unwanted debris (ad messages) at planetary passers-by. But instead of being attracted to the brand, these passers-by do everything they can to avoid getting hit by the debris.

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Thursday, January 8th, 2009 Branding 2 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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