Source: http://www.businessinsider.com/google-is-now-doing-same-day-shopping-delivery-2012-10

Google has started testing a same-day delivery shopping service in San Francisco, according to the New York Times.
This could be huge for Google’s mobile consumer intent targeting strategy (dominated by search, currently).
The move puts Google in direct competition with Amazon, which has a more prominent reputation among consumers for online shopping.
It also strengthens its Google Offers product, by implication (which, in turn, is a threat to Facebook Offers).
Put same day delivery in context with Google Maps, which increasingly feature Google’s Zagat shopping results … and you can see how mobile same-day shopping might suddenly become a thing for Google — and the advertisers who want to promote products in that space.
Disclosure: The author owns Google stock.
Tags: advertisers, Amazon, consumer, convers, day, disclosure, Goog, google, google maps, implication, Maps, mobile business, mobile consumer, new york times, Offers, online, reputation, search, shopping service, Threat, twitter, Zagat
Source: http://www.businessinsider.com/viewers-turn-to-youtube-for-news-2012-7

YouTube has gained a reputation for hosting mindless video content. But new research from Pew Research Center’s Project for Excellence in Journalism shows that about a third of the time, a news story is the topic viewers are most interested in seeing.
Looking at YouTube’s internal data, Pew found that in four months of 2011, a news topic was the subject most viewers were looking for. The most searched topics included a fatal motorcycle accident, the Japanese Earthquake and the killing of Osama Bin Laden.
The power of a news story to take over YouTube was demonstrated in the week after the March 2011 earthquake in Japan, when all of the top 20 news-related videos dealt with the natural disaster for a combined 96 million views.
According to Pew, the research shows that although entertainment videos continue to dominate the YouTube landscape, a single news story can instantly rule the site:
News events are inherently more ephemeral than other kinds of information, but at any given moment news can outpace even the biggest entertainment videos.
The power of YouTube as a news source has a great impact on traditional televised broadcast journalism as well. It allows ordinary citizens across the world to publish videos without the influence of overarching news corporation and sponsor-minded producers.
In fact, 42 percent of the most viewed news videos were raw footage that had been completely unedited. In addition, the Pew Center found that unlike corporate news, YouTube news stories were not personality-oriented, with 65 percent of the most popular news videos not featuring anyone at all.
As YouTube and other video sites continue to grow, the sites become a more viable medium as the news outlet of the future. Pew found that in 2011, over a quarter of Americans who use the Internet went on YouTube or a site like it everyday.
YouTube has become such a news-centric hub that it has started to make some governments nervous. China, Iran and Libya, for example, have all at one time banned YouTube for fear of the information that was being made available through its videos.
Despite all of this, televised news still greatly surpasses online news videos in terms of views.
Pew says that YouTube’s place as an international news source is significant because unlike televised broadcasts and cable news shows it allows viewers to ”determine the news agenda for themselves.”
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Join the conversation about this story »
Tags: accident, broadcast journalism, earthquake in japan, excellence, fatal motorcycle accident, japanese earthquake, motorcycle, ordinary citizens, Osama, percent, pew center, pew research center, project for excellence in journalism, reputation, story, Surprised, time, viable medium, YouTube
Source: http://www.labnol.org/internet/online-reputation-important-for-jobs/12582/
If you are looking for a job or are a potential job-seeker, be very careful of what you write or share online because HR departments and recruitment professionals are scanning tweets, blog posts, photos, and other online profiles of job candidates before offering them positions.
Why Online Reputation Management is Important
Around 70% of hiring managers in in US have rejected candidate just because of their online reputation. The chart looks at the various types of online information that have led companies to reject candidates.

Tomorrow is Data Privacy Day and this research (download PPT) was originally commissioned by Microsoft as part of the same initiative.
Other than Microsoft, Google, Intel, AT&T are also part of the Data Privacy Day group. You should also check their site as it contains some excellent resources on how companies, students and parents can better protect their online information.
Why Job Seekers Should Worry About Their Online Reputation
Originally published at Digital Inspiration by Amit Agarwal.

Tags: Amit Agarwal, amp, blog, candidate, chart, data, day, day group, digital, Download, excellent resources, google, Group, hiring managers, hr departments, Important, information, initiative, inspiration, Intel, job, job seeker, job seekers, jobs, labnol, looking for a job, management, microsoft, online, parents, part, PPT, privacy, profiles, recruitment, recruitment professionals, reputation, reputation management, ReputationOriginally, research, Seekers, Should, site, Tomorrow, US, Worry
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Thou shalt not target customers with messages they don’t want.
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Thou shalt be truthful.
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Thou shalt respect your customers.
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Thou shalt make it easy for people to find you.
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Thou shalt be useful.
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Thou shalt make it easy for people to pass along.
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Thou shalt measure and optimize.
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Thou shalt listen to customers.
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Thou shalt remove any organizational barriers to speedy, collaborative innovation.
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Thou shalt not do brand-ing.
Thanks for all the retweets!
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